Minnesota Broadcasters Association Media Services

USPFO P&C - Minnesota is interested in the identification of capable sources to perform radio and television Public Service Announcement (PSA) Services and a hybrid between PSA and paid advertising called Non-Commercial Sustaining Announcement (NCSA) Services, also known as Public Education Program (PEP). The primary objective is to reach the ARNG target demographic of 15-24 year-olds, then 25-35 year-olds. The contractor shall provide all personnel, equipment, tools, materials, supervision, and quality control necessary in support of the Minnesota National Guard Recruiting and Retention Battalion (RRBN).  This requirement is proposed to be a 12-month base, plus four (4) 12-month option periods, if exercised. Attached is a draft performance work statement.

This is a SOURCES SOUGHT to determine the availability and technical capability of large and small businesses (including the following subsets, Small Disadvantaged Businesses, HUBZone Firms; Certified 8(a), Service-Disabled Veteran-Owned Small Businesses and Woman Owned Small Business) to provide the required supplies & services.

THIS SOURCES SOUGHT NOTICE IS FOR INFORMATIONAL PURPOSES ONLY.  THIS IS NOT A REQUEST FOR PROPOSAL.  IT DOES NOT CONSTITUTE A SOLICITATION AND SHALL NOT BE CONSTRUED AS A COMMITMENT BY THE GOVERNMENT.

RESPONSES IN ANY FORM ARE NOT OFFERS AND THE GOVERNMENT IS UNDER NO OBLIGATION TO AWARD A CONTRACT AS A RESULT OF THIS ANNOUNCEMENT.  NO FUNDS ARE AVAILABLE TO PAY FOR PREPARATION OF RESPONSES TO THIS ANNOUNCEMENT.  ANY INFORMATION SUBMITTED BY RESPONDENTS TO THIS TECHNICAL DESCRIPTION IS STRICTLY VOLUNTARY.

NORTH AMERICAN INDUSTRY CLASSIFICATION SYSTEM (NAICS) CODE: The anticipated North American Industry Classification System (NAICS) code for this acquisition is 541810 - Advertising Agencies. The small business size standard is $25.5M.

To assist the USPFO P&C Minnesota in deciding the level of participation by small business in any subsequent procurement that may result from this Sources Sought Notice, you are also encouraged to provide information regarding your plans to use joint venturing (JV) or partnering to meet each of the requirement’s areas contained herein.  This includes responses from qualified and capable Small Businesses, Small Disadvantaged Businesses, Service Disabled-Veteran Owned Small Businesses, Women-owned Small Businesses, HUBZone Small Businesses, and 8(a) companies.  You should provide information on how you would envision your company’s areas of expertise and those of any proposed JV/partner would be combined to meet the specific requirements contained in this announcement.

In order to decide on a small business set-aside, two or more qualified and capable small businesses must submit responses that demonstrate their qualifications.  Responses must demonstrate the company’s ability to perform in accordance with the Limitations on Subcontracting clause (FAR 52.219-14).

SUBMISSION DETAILS: 

Responses should include:

1. Business name and address:
2. Name of company representative and their business title, telephone number, e-mail address:
3. Identification of business size (Large or Small) and Type of Small Business (if applicable):
4. Cage Code:
5. UEI:
6. Anticipated teaming arrangements (if applicable).
7. Identify any major risks.
8. Any concerns/comments with anticipated NAICS code.
9. Interested businesses should submit brief capabilities (Government or commercial) as it relates to supporting the above requirement to include the following:
   1. Contract number
   2. Title and a brief summary of the objective of the effort
   3. Contracting agency or firm (Government or commercial)
   4. Value of the contract(s) and Period of Performance
   5. Type of contract(s), i.e., fixed price, cost reimbursement, labor hour
   6. NAICS code/small business size standard
   7. GSA Schedule number if any
10. Capability statement detailing:
    1. Ability to provide NCSA services.

Vendors who wish to respond to this “sources sought” notice, please email Jonathan Larsen (jonathan.d.larsen2.mil@army.mil). Subject Line: “Minnesota NCSA Services: Sources Sought Notice Response.”  All interested sources may submit a capability statement (no more than 5 pages) which shall be considered by the agency.  The capability statement shall demonstrate the ability to provide the services and responses should include the submission details above.  Documentation should be in bullet format.  Your e-mailed submission of your capability statement may also include any comments or questions you may have.  Interested parties should reply no later than 10:00AM CDT, October 9, 2025.

Proprietary information and trade secrets, if any, must be clearly marked on all materials.  All information received that is marked Proprietary will be handled accordingly.  Please be advised that all submissions become Government property and will not be returned.  All Government and contractor personnel reviewing sources sought responses will have signed non-disclosure agreements and understand their responsibility for proper use and protection from unauthorized disclosure of proprietary information as described 41 USC 423.  The Government shall not be held liable for any damages incurred if proprietary information is not properly identified.

The included services shall not include inherently governmental functions as defined in Office of Federal Procurement Policy (OFPP) Policy Letter 11-01, Inherently Governmental Functions" and FAR Subpart 7.5, Inherently Governmental Functions."