Marketing & advertising services

The U.S. Customs & Border Protection has a requirement for a vendor to provide a full scope and service of strategic marketing and advertising services that include but are not limited to: (1) develop and execute a branding strategy that distinguishes CBP as an employer of choice with a unique mission and a variety of career opportunities; (2) develop and execute innovative and cost-efficient targeted marketing and advertising campaigns to attract female, minority, disabled, and veteran candidates into frontline and non-frontline positions; (3) develop and implement innovative and efficient targeted marketing to attract highly qualified individuals from the science, technology, engineering, and math (STEM) fields; (4) conduct market research to determine the most-effective and cost-efficient means to attract qualified candidates who come from the intelligence community, are proficient in foreign languages, and who have the necessary certification to administer polygraph examinations for CBP to fill congressionally mandated frontline positions.  Additionally, the vendor would be expected to develop and monitor performance measures in order to analyze the efficacy and cost efficiency of ongoing or prior marketing and advertising campaigns to determine if adjustments are required.