J&A Sole Source - University of Wyoming Sports Advertising
Awarded Limited / Sole Source Justification Posted
- Solicitation number
- W50S8W25Q0013
- Agency
-
Army National Guard
Department of the Army, Department of Defense
- Set-aside
- No set-aside
Opportunity facts
- Contract number
- W50S8W25PA014 Federal contract award
- Awardee
- Learfield Communications, LLC
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Laramie, Wyoming 82071, United States
Notice details come from SAM.gov. Updated .
About this opportunity
The Department of the Army National Guard's Wyoming Air National Guard issued a sole source justification for advertising services at University of Wyoming sporting events, awarding contract W50S8W25PA014 to Wyoming Sports Properties - Learfield on August 28, 2025. The contract covers digital, social media, and in-person advertising services during the period from September 30, 2025, to May 30, 2026, with specific requirements including hosting honorary captains for coin flips and announcing T-shirt cannon launches at home games. The sole source justification is based on Learfield Communications Inc. being the exclusive sports marketing provider for the University of Wyoming, which is the only four-year college in the state. The advertising campaign is expected to achieve a potential weekly reach of 50,000 people and a total campaign reach of 670,000 individuals using Recruiting Advertising funds through a firm fixed price contract. While the specific contract value was not disclosed in the available documentation, the sole source notice was posted on SAM.GOV from August 13-23, 2025, before the contract award was finalized.
Notice text
Awarded contract W50S8W25PA014 to unknown vendor for unknown amount on 2025-08-28.
Files
| File | Type | Posted |
|---|---|---|
| A.02 JA Sole Source FAR 13.5 (25-Q-0013) signed_Redacted.pdf |
On GovTribe
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