A.02 JA Sole Source FAR 13.5 (25-Q-0013) signed_Redacted.pdf

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J&A Sole Source - University of Wyoming Sports Advertising
Solicitation number
W50S8W25Q0013
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This is a Sole Source Justification and Approval Review Document for advertising at the University of Wyoming during sporting events. The Wyoming Air National Guard will contract with Wyoming Sports Properties – Learfield (the sole authorized advertising company for the University) for a Firm Fixed Price contract using Recruiting Advertising funds. The contract period is from 30 September 2025 to 30 May 2026, covering digital, social, and in-person advertising with a potential weekly reach of 50,000 and total campaign reach of 670,000.

Key details include specific advertising requirements such as hosting honorary captains from the Wyoming Air National Guard for coin flips and announcing T-shirt cannon launches at home games. The document notes that the University of Wyoming is the only 4-year college in the state, and Learfield Communications Inc. is the exclusive sports marketing provider. A notice to Sole Source was posted on SAM.GOV on 13 August 2025, closing on 23 August 2025, with the contracting activity being WYUSPFO (Wyoming Unit Supporting Purchasing Function Office).

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Control Number: W50S8W25Q0013 CUI

CUI

Aug2025

Sole Source Justification and Approval Review Document Under FAR 13.501*

(*Format follows FAR 6.303-2, but modified to reflect FAR subpart 13.5 procedures)

Program/Equipment: Advertising at University of Wyoming during Sporting Events

Authority: 41 United States Code 1901 as implemented in Federal Acquisition Regulation 13.501(a)(1)(ii), sole source (including brand name) under the authority of the simplified procedures for certain commercial items.

Amount:

Prepared by:

Typed Name: Kristopher Kahle DSN: 307-772-6884

Title: Contract Specialist Date: 14 Aug 2025

E-mail: kristopher.kahle@us.af.mil

Contracting Officer:

Typed Name: Christopher Davalos DSN: 307-772-6887

Reviews

I have reviewed this justification and find it adequate to support other than full and open competition.

Legal Counsel

Typed Name: ________________________________DSN: ______________________

Signature: _________________________________ Date: ______________________

University of Wyoming Advertising during sporting events on campus

Aug2025

Sole Source Justification and Approval Under FAR 13.501

1. Contracting Activity: WYUSPFO

2. Description of Action: This will be a Firm Fixed Price contract using Recruiting Advertising funds.

3. Description of Supplies/Services: The Contractor shall provide a developed, managed, and brand awareness draft of advertisement. The contractor shall finish completed of digital imprints before the start of the first home game. University of Wyoming will host honorary captains from the WYANG to do the coin flip prior to the start of every home game. University of Wyoming will announce T-shirt cannon launch at every home game brought by the Wyoming Air National Guard.

Period of Performance: 30 Sept 2025 to 30 May 2026 Total Value:

4. Authority Cited: FAR 13.106-1(b)(1)(i) (b) Soliciting from a single source. (1) For purchases not exceeding the simplified acquisition threshold. (i) Contracting officers may solicit from one source if the contracting officer determines that the circumstances of the contract action deem only one source reasonably available (e.g., urgency, exclusive licensing agreements, brand-name or industrial mobilization).

The University of Wyoming is the only 4 year college in the State. Learfield Communications Inc. is the sole provider of UW sports marketing.

5. Reason for Authority Cited: At this time Wyoming Sports Properties – Learfield, is the only authorized advertising company for University of Wyoming, no other source and advertise on the property.

6. Efforts to Obtain Competition: The Contracting Officer shall publish the notices required by FAR 5.201 and any bids or proposals received shall be considered. A notice to Sole Source was posted on SAM.GOV on 13 Aug 2025 and closes on 23 Aug 2025.

7. Actions to Increase Competition: WYANG Contracting will continue to monitor the market for sources with the same or similar capabilities. The Government will continue to seek new resources which satisfy this requirement through continued market research, request for Statement of Capability, and internet searches. When the current system becomes obsolete or when an equivalent service becomes available every effort shall be made to increase competition.

8. Market Research: Wyoming Cowboy Football and Basketball has proven to be one of the most followed events in the state, advertising with Wyoming Sports Properties will

University of Wyoming Advertising during sporting events on campus

Aug2025 allow us to have access to all home games via digital, social and in-person advertising.

Potential reach weekly throughout the campaign is 50,000. Total reach to see campaign is 670,000.

9. Interested Sources: To date, no other sources have written to express interest in the acquisition.

10. Other Facts:

a. Procurement history. The Wyoming Air National Guard has posted notices for the past few years and have not received any other interested parties for this requirement.

The University of Wyoming is under contract with a single Advertising company for all advertising for the University. There is no other way of advertising at the University at this time.

11. Requirements Certification:

I certify that the supporting data under my cognizance, which are included in the justification are accurate and complete to the best of my knowledge and belief.

Signature: ________________________________Date: ________________________

Typed Name: Michael Palmer Title:__________________________

12. Fair and Reasonable Cost Determination:

I hereby determine that the anticipated cost to the Government for this contract action will be fair and reasonable.

Signature: ________________________________Date: ________________________

Typed Name: Christopher Davalos Title: Base Contracting Officer

13. Contracting Officer Certification:

I certify that this justification is accurate and complete to the best of my knowledge and belief.

Signature: ________________________________Date: ________________________

Typed Name: Christopher Davalos Title: Base Contracting Officer

PALMER.MICHAEL.D

EAN.1271144195

Digitally signed by

PALMER.MICHAEL.DEAN.1271144195

Date: 2025.08.28 12:41:08 -06'00' 28 Aug 25

Recruiting & Retention SEL

Digitally signed by

DAVALOS.CHRISTOPHER.RENE.12893704

Date: 2025.08.27 13:03:27 -06'00'

27 Aug 25

Digitally signed by

DAVALOS.CHRISTOPHER.RENE.12893704

Date: 2025.08.27 13:03:52 -06'00'

27 Aug 25

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