Fire prevention campaign

The Bureau of Land Management Nevada State Office is soliciting proposals for an outdoor advertising campaign to promote fire prevention across Nevada from April 2024 to September 2024. The campaign will utilize streaming services, TV, radio, billboards, social media and sports teams to spread messaging to target audiences. Proposals are due by January 31, 2024 and will be evaluated based on technical approach, experience conducting similar campaigns, understanding of Nevada demographics, and price. Offerors must demonstrate three relevant past performances within the last five years.

This total small business set-aside contract will have a place of performance in Nevada. Evaluation of proposals is anticipated by December 18, 2023 and award by January 31, 2024. The selected contractor will be responsible for developing and placing PSAs targeting 2 million impressions on gas pumps, 2 million and 2.5 million impressions on streaming and radio respectively, 5 million impressions on social media platforms, and erecting billboards on highways. Monthly status reports and analytics on impressions by geographic area will also be required. The firm fixed price contract value is estimated at $500,000.