Questions_-_Answers_0001.doc

Solicitation Number 140L3924Q0004 Fire Prevention Campaign Questions & Answers

Q1) A04 SOW – 2.0 Tasks & Deliverables 2.2 Sports Team (page 2): Can you clarify if Sports Teams are included in the response, as the Bid Schedule table does not include Sports Teams?

A1) Please include sports team in the response..

Q2) A04 SOW – 2.0 Tasks & Deliverables (page 2): Does BLM have existing relationships with sports teams in the state? If so, could you please identify the organizations and period of engagement? Is BLM wanting it with Professional teams or minor league and College teams?

A2) In the past we have worked with Reno Aces.

Q3) Please clarify the number of billboards required for the campaign. The Bid Schedule states that five billboards should be placed, but six locations are identified in the Statement of Work, Section 2 Tasks & Deliverables, Paragraph 2.6 Billboards.

A3) 5 locations, but we provided options.

Q4) Please clarify the desired flighting of billboard advertising. Is it expected that billboards will run for one flight (4-weeks)? Or should they run continuously (May – September) similar to the other advertising mediums?

A4) May - Sept.

Q5) Please specify how production, tax and shipping should be included in the Billboard section of the budget worksheet. Should the costs be included as line items, or should we mark up the total media to include additional costs?

A5) All included.

Q6) BLM Fire Prevention Doc: 1.5 “Place of Performance” lists cities and counties to target, however section 2.7 “Reporting” lists zip codes that don’t cover all the forementioned cites and counties. Please confirm the target areas for the campaign, and if the campaign should be targeted by cities/counties or by zip codes.

A6) Targeted by cities/counties. Once contract is in place we can discuss more.

Q7) Do you consider only government contracts/projects as relevant experience, or can we highlight our past performance with companies such as Thermo Fisher Scientific, Honeywell, IBM, Flexport, Jumio, etc?

A7) All experience is relevant.

Q8) Will BLM provide all the necessary materials for the campaign (photos, videos, graphics, content, messaging, copy), or do you need support in this regard as well?

A8) All campaign materials will be provided by BLM.

Q9) Our media services include strategy, planning, execution and implementation, optimizations, reporting—Is there any specific service among these that is not part of the scope?

A9) No.

Q10) Is it an advantage that we are based in Nevada?

A10) We appreciate the local knowledge.

Q11) Can you inform us how many agencies have already submitted proposals?

A11) No.

Q12) Can BLM provide a budget for the Advertising Campaign?

A12) No.

Q13) The SOW mentions reporting that will show “Demographics that include age, race and gender,” should the media buy be targeted to a specific demographic or is BLM simply interested in understanding the demographic makeup of the audience reached?

A13) We desire PSAs to be marketed to outdoor enthusiasts and wish to understand the audience that sees our PSAs better.

Q14) The SOW says “The BLM will provide PSAs, photos, videos and other graphics to the contractor as necessary to supplement campaign needs,” is the contractor expected to create a new ad campaign (strategy, copy, design, etc.) and corresponding assets as the primary campaign messaging?

A14) BLM will provide all copy and design.

Q15) If the contractor is developing video for the PSA spots, is the BLM interested in utilizing talent under SAG/AFTRA or is BLM looking to create PSA’s using b-roll and voice over talent?

A15) The contractor will not be developing PSA spots. BLM will provide everything.