DoW Strategic Marketing
Closed Pre-Solicitation Posted
- Solicitation number
- DoWSM0001
- Agency
-
Washington Headquarters Service
Department of Defense
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Washington, District of Columbia 20301, United States
- Points of contact
Notice details come from SAM.gov. Updated .
About this opportunity
The Department of Defense Washington Headquarters Service is conducting market research to identify contractor sources for strategic marketing services, with responses due by July 14, 2026, and a full-and-open RFP anticipated for future release. The procurement—designated DoWSM0001—encompasses three service areas: Brand Strategy and Identity System development, Campaign Development and Execution, and Measurement, Analytics and Optimization. The Sources Sought Notice is designed as market research only and does not constitute a commitment to award. Responses should demonstrate contractor expertise in developing comprehensive brand strategies, executing multi-channel marketing campaigns, and implementing analytics frameworks to measure campaign effectiveness. Work is classified under NAICS 541810 (Advertising Agencies) and PSC R701 (Support—Management: Advertising). No set-aside is anticipated.
Notice text
Brand Strategy and Identity System, Campaign Development and Execution, and Measurement, Analytics and Optimization
Files
| File | Type | Posted |
|---|---|---|
| Sources Sought Notice _DoW Strategic Marketing 06June2026.docx | DOCX document |
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