Digital Marketing (EDWOSB)
Award Notice Posted
- Solicitation number
- W912LA26QA010
- Agency
-
California National Guard
Army National Guard, Department of Defense
- Awarded
- to Bluf Agency LLC
- Set-aside
- No set-aside
Opportunity facts
- Contract number
- W912LA26PA011 Federal contract award
- NAICS code
- Not on record
- PSC
- Not on record
- Place of performance
- California 95678, United States
Notice details come from SAM.gov. Updated .
About this opportunity
The Department of the Army California Army National Guard awarded contract W912LA26PA011 to BLUF AGENCY LLC for $396,000 on June 30, 2026, for comprehensive digital marketing services supporting recruitment and retention goals.
The contractor will generate qualified recruitment leads, deliver a customized lead capture and nurturing solution, and provide marketing support to the Recruiting and Retention Battalion leadership, recruiters, and marketing staff. The primary target market is non-prior service individuals aged 17–34. The scope includes branding, engagements, lead generation, and recruiter support to address CAARNG's dual-mission messaging challenge—distinguishing the California Army National Guard from Active Duty to prospective recruits. The award was made under unrestricted competition (no set-aside applied).
Notice text
Provide a comprehensive marketing package to the California Army National Guard (CAARNG) for recruitment and retention goals. The contractor shall provide services to generate qualified recruitment leads, offer a customized lead capture and nurturing solution, and support the Recruiting and Retention Battalion (RRB) leadership, recruiters, and marketing staff. CAARNG’s RRB Marketing mission is to promote the CAARNG to gain interest and attention of prospective recruits. The CAARNG RRB has a dual mission that is not understood well, and the general public has a hard time distinguishing National Guard from Active Duty. The primary target market is non-prior service (NPS) individuals 17 34 years of age. The CAARNG requires the services of a contractor with experience providing marketing solutions for the Army National Guard to develop and execute a comprehensive marketing program that includes, branding, engagements, leads, and recruiter support to help CAARNG achieve recruitment and retention goals.
Awarded contract W912LA26PA011 to BLUF AGENCY LLC for 396000.00 on 2026-06-30.
Notice history
| Notice | Type | Posted |
|---|---|---|
| This notice | Award Notice | |
| Digital Marketing (EDWOSB) | Solicitation |
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