Digital Marketing

This solicitation seeks digital marketing services to generate significant revenue increases and broaden customer engagement for Federal Prison Industries Inc. (FPI). The Department of Justice Bureau of Prisons Correctional Facilities will award an indefinite delivery, indefinite quantity contract with a one-year base period and four one-year option periods on a firm fixed price basis. Offerors must demonstrate experience developing and executing digital strategies, generating revenue through various channels, and using analytics to optimize performance. Proposals are due by August 28, 2020 and will be evaluated based on capabilities, experience, testing/analytics, team, and cost. Presentations will be held September 14-15 with award by September 21, 2020.

There is no set-aside designated for this procurement. Services will be performed in Washington, D.C. under NAICS code 541810 and PSC code R499. As the current provider, proposals from FPI will be considered. The minimum contract value is $200,000 and maximum if all options are exercised is $5,000,000 over five years. FPI produces goods for federal agencies such as the Departments of Defense, Homeland Security, and Justice.