Attachment 01 - DJU6200008955.pdf

Background: About Federal Prison Industries

Federal Prison Industries: The mission of Federal Prison Industries, Inc. (FPI) is to protect society and reduce crime by providing inmates with job training and practical work skills for reentry success.

In 1934, federal legislation authorized the incorporation of FPI to manage, train, and rehabilitate inmates through employment. The hope was that providing inmates with marketable job skills would help to reduce the rate of recidivism. FPI sells products and services to federal agencies, and by law, must concentrate on providing products that permit the employment of the greatest number of inmates as is reasonably possible. FPI is a wholly-owned government corporation managed by the Department of Justice's (DOJ) Bureau of Prisons (BOP), with nearly 17,000 inmates employed in FPI factories in 2019. As of February 2020, FPI operates 57 factories, and there are 122 federal correctional institutions. FPI’s operations are intended to be economically self-sustaining, as the program does not receive annual appropriations.

With over 86 years of proven results, Federal Prison Industries believes in “the power of work to transform lives”.

In FY2019, FPI’s total annual sales was $535 million across following key business groups:

• Office Furniture

• Textiles and Clothing

• Electronics

• Fleet

• Services

• Recycling

• Agribusiness

Targeted customer base will be constrained to markets we are allowed to sell to. FPI is only authorized by law to sell its products to the following markets:

a. Federal government agencies

b. Public entities for use in penal or correctional institutions

c. Public entities for use in disaster relief or emergency response

d. The District of Columbia government

e. Tax-exempt non-profit organizations (other than office furniture)

Statement of Objectives- Digital Marketing Agency:

The Business Development team is looking for a partner that can lead FPI into new

Attachment 1 - DJU6200008955 http://www.technoserve.org/ opportunities and conversations. We are looking for a partner that can help us strategize, create, and execute compelling and inspiring digital marketing solutions that generate significant increases in revenue, build momentum, broaden interest, and deepen customer engagement.

If this is the type of partnership that is exciting to you, then we invite your firm to participate in this competitive solicitation for pricing, delivery, and terms of service to provide digital marketing services as detailed below.

Strategic planning, implementation, data analysis, and optimization of the following:

a. Website: Design and implement a new website and online store utilizing the latest technology and styling cues to optimize the User Experience (UX).

Evaluate the current website and online store functionality and develop requirements and recommendations for any enhancements to the website and online store functionality to improve the customer experience

b. Martech Stack (more details in below section): guide the well thought out expansion of the FPI stack.

c. Content Marketing: provide genuinely relevant and useful content targeted to our prospects and customers to deepen engagement and to grow relevant communities that inspire customers and influencers.

d. Search Engine Optimization (SEO): provide strategies and implementation recommendations to increase organic search visibility for relevant topics and keywords to support our revenue goals.

e. Email Marketing & Automation: provide email marketing strategy and support inclusive of copywriting and email design.

f. Digital Advertising: provide digital advertising strategy, creative, and media plans to deliver on identified key performance indicators and return on ad spend by utilizing a mix inclusive of Google AdWords, paid search, social, display, and other advertising categories.

g. Social Media Growth & Engagement: create content, deepen conversations, grow communities, and inspire influencers.

h. Measurement & optimization: develop testing and optimization strategy, implement ongoing testing and optimization plan, and provide recurring reporting on leading and lagging Key Performance Indictors (KPIs).

Federal Prison Industries Martech Stack

● CMS: Custom application built to FPI specifications/requirements

● CRM Marketing Automation/ESP: Currently Salesforce (new installation)

● Optimization and Analysis: None

● ERP: current SAP ECC, transitioning to SAP S4/Hana

● DAM: None

● Video: AVID Media Composer for editing and Prism for file compression

What to include in your proposal

Please provide a maximum of three case studies (30 page limit) that best demonstrate your approach, capabilities, and results in the following six areas:

1. What is your creative process?

2. How do you identify the more significant, essential conversations playing out in the world today, and how do you bring your clients into the conversation?

3. How do you identify a prospect/donor and connect with them across every stage of their journey? What are the results of those connections?

4. What was your client's most challenging revenue challenge? How did you develop the solution that solved the problem, and what were the results?

5. How do you apply your testing, analytics, and optimization expertise to help clients meet their Return on Investment (ROI) and other critical revenue, acquisition, and engagement goals?

6. What is your approach to measuring return on marketing investment? How do you ensure continued efficiency improvements across all marketing executions?

We would also like you to tell us about the following:

● In what areas does your firm have the most expertise?

● What sets your firm apart from the others, and why?

● What was the greatest SEO challenge the firm faced with a client, and how did the firm overcome the problem?

● Tell us about your experience using email marketing automation platforms.

● How do you think digital marketing will change in the next five years?

● Percentage of your clients in each of the following sectors nonprofit, government, e-commerce, and manufacturing.

● Described the type of Government Agencies you have worked with in the past and what security clearances your staff obtained to perform the work.

● Team member bios that will be assigned to this project and their role within the project. Please provide brief resumes describing applicable experience which address the following:

○ Level of expertise and experience (minimum of 5 years) pertaining to RFP

○ Previous work - provide 5 projects that are similar in scope and scale

○ Time with firm

● Three client references we may contact.

In the event of replacement of Team Members, the Offeror is required to replace the Team Members with individuals of comparable qualifications. FPI reserves the right to accept/reject any new team members.

Period of Performance

UNICOR anticipates awarding a base year contract with four one-year option periods if exercised.

Total budget will be minimum award of $200,000 with maximum ceiling of $5 million if all 5 years are exercised.

Selection Criteria

The evaluation of each response to this RFP will be based on the requirements set out in the solicitation.

Pass/Fail Evaluation Factor: Proposals with a "Fail" result will be determined to be unacceptable and eliminated from further competition. Following are mandatory requirements:

• Minimum 5 Years’ Experience (inclusive of original incorporation of company doing actual work to account for mergers and acquisitions by a parent company)

• 5 previous projects performed that are similar in scope and scale

Offers moving into the competitive range will be evaluated on the criteria listed below.

Weights will be assigned to the proposal based on the following selection criteria:

Technical factors include - Capability to execute digital marketing solutions that build momentum, broaden interest, and deepen personal engagement, Successful revenue-generating campaign experience across digital channels, Testing and analytics.

As noted by weighting, capability to execute digital marketing solutions that build momentum, broaden interest, and deepen personal engagement, Successful revenue-generating campaign experience across digital channels, Testing and analytics are weighted significantly more

Selection Criteria Weighting Capability to execute digital marketing solutions that build momentum, broaden interest, and deepen personal engagement

Successful revenue-generating campaign experience across digital channels 25

Testing and analytics 25

Team assigned 15

Cost 10

TOTAL 100

important than Team assigned and price.

The Government may make award without discussions; therefore, the offeror's initial offer should contain their best pricing. Award will be based on the best value to the Government considering the evaluation factors listed above. Best value may be determined using tradeoffs among the evaluation factors, so that award may be made to other than the lowest-priced or highest technically-rated proposal. Please note that all offers which fail to furnish required representations and certifications or past performance information or reject the terms and conditions of the solicitation may be excluded from consideration for award;

Rating factors for evaluation are Outstanding, Excellent, Fair, and Unacceptable.

Unacceptable: Fails to meet minimum requirements; deficiency requires a major revision to the proposal to make it correct.

Fair: Fails to meet evaluation standards; has a low probability of satisfying the requirement; has significant deficiencies.

Excellent: Meets evaluation standards; has good probability of satisfying the requirement; any weaknesses can be readily corrected.

Outstanding: Meets, exceeds requirements and offers added value to proposal. Exceeds specified performance or capability in a beneficial way to the agency and has high probability of satisfying the requirement; has no significant weaknesses.

Schedule of Events

The following schedule of events should be considered definitive. However, FPI reserves the right to adjust any of these dates to meet its needs. In the event any of the dates are modified, FPI will send information about the date changes to all vendors to whom this RFP originally was distributed, plus any other vendors that have made their interests known to FPI.

1. Questions regarding this request may be addressed to Kimberly.Schwinn2@central.unicor.gov and must be received no later than Friday, July 31, 2020 @ 2:00 PM EST. Firms that wish to receive the compiled list of questions and answers must indicate their interest in competing for the contract by Friday, July 31, 2020 @ 2:00 PM EST.

2. Responses to questions will be distributed to all interested parties no later than August 7, 2020.

3. Proposals responding to the RFP should be sent electronically addressed to the attention of Kimberly.Schwinn2@central.unicor.gov and must be received no later than 2:00 pm EST on August 28, 2020.

4. Offerors moving into the competitive range will be notified by September 7, 2020.

5. Firm presentations September 14 - September 15, 2020. Offerors should state in their proposal how they will present their presentation in person or videoconference. FPI’s preference is in person.

6. Award will be made in writing around September 21, 2020.

Term and Conditions

1. The RFP is not and shall not be considered an offer by Federal Prison Industries.

2. All responses must be received on or before the date and time indicated on the RFP. All late responses will be rejected.

3. All unresponsive responses will be rejected.

4. All proposals will be considered binding offers. Offeror must hold prices firm for 90 calendar days from the date specified for receipt of offers.

5. All awards will be subject to Federal Prison Industries' contractual terms and conditions.

Refer to SF1449 – CG299-20/ DJU62000008955.

6. Federal Prison Industries reserves the right to accept or reject any proposal or cancel the solicitation process at any time and shall have no liability to the proposing organizations submitting proposals for such rejection or cancellation of the request for proposals.

7. Federal Prison Industries reserves the right to accept all or part of the proposal when the award is provided.

8. All information provided by Federal Prison Industries in this RFP is offered in good faith.

Individual items are subject to change at any time, and all offerors will be provided with notification of any changes. Federal Prison Industries is not responsible or liable for any use of the information submitted by offerors or for any claims asserted therefrom.

9. Federal Prison Industries reserves the right to require any offeror to enter into a non-disclosure agreement.

10. The offerors are solely obligated to pay for any costs of any kind whatsoever, which may be incurred by offeror or any third parties in connection with the response. All responses and supporting documentation shall become the property of Federal Prison Industries, subject to confidentiality claims in respect to the response and supporting documentation, which has been marked confidential by the offeror.

All proposals shall:

1. Be in the English language.

2. Contain detailed cost in US Dollar, with applicable tax/charges clearly identified.

3. Provide requested payment terms and conditions.

4. Describe the qualifications, experience, and capabilities of the firm/individual in providing the type of services requested by this RFP.

5. Include a contact name, email address, and telephone number to facilitate communication between Federal Prison Industries and the submitting organization/individual.

6. Include a brief outline of the organization/individual and services offered, including:

a. Full legal name, the jurisdiction of incorporation, and address of the company.

b. Full legal name and country of the citizenry of the company's President and/or Chief

Executive Officer and all other officers and senior managers of the company.

c. The year business was established.