Exhibit 1 - Communication Services for OUS.pdf

UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO)

Office of the Under Secretary (OUS)

Statement of Work (SOW)

Communication Services

1. Requirement Title:

Communication Services

2. Background:

The Office of the Under Secretary and Director (OUS), under the guidance of the U.S.

Department of Commerce's Under Secretary and Deputy Under Secretary of Commerce, is the principal advisor to the President, the Secretary of Commerce, and the Administration on all intellectual property matters. The OUS oversees all offices within the USPTO, ensuring the agency achieves strategic and management goals, including quality, timeliness, cost-effectiveness, and transparency.

3. Purpose:

This Statement of Work (SOW) outlines the scope and deliverables for the purpose of providing media communication services aimed at enhancing USPTO’s internal and external presence, brand, awareness, internal communications, and stakeholder community engagement.

4. Scope:

The vendor shall deliver professional media communication services which may include, but are not limited to:

1) Delivering media strategies and communications plans for USPTO;

2) Creating and distributing press releases and media advisories,

3) Supporting media relations and coordinating interviews, when applicable;

4) Monitoring media coverage and providing reports;

5) Producing content for social media, USPTO staff communications, and USPTO internet postings;

6) Training for USPTO staff on social media, communication strategies, and other related topics;

7) Assessing USPTO’s communication skillsets and performing a gap analysis to determine needed skillsets; and

5. Deliverables:

1) Weekly communication strategy updates;

2) All-inclusive communication strategy for USPTO which aligns with USPTO Director

John Squires vision (draft due 30 days after award with final deliverable due 60 days after contract award);

3) One-page, high level synopsis of communication strategy (draft due 30 days after award with final deliverable due 60 days after contract award);

4) Press releases;

5) Bi-weekly media engagement reports;

6) Communication skillset gap analysis (due 60 days after contract award);

7) Communication content calendar and execution plan (due within 2 weeks of contract award); and

8) Post-media campaign performance reports (due with 3 business days of media campaign completion)

6. Period of Performance (Start Date and End Date):

The period of performance for this effort will be 60 calendar days from the date of award.

Key Personnel:

1) Chief Communication Strategist

2) Social Media Lead

3) Communication Lead

4) Comms/Media Monitoring

5) General Account Support