Questions and Answers.pdf

1. Will the communications strategy include any paid advertising components, and if so, will media placement costs be funded separately from the $99,000 ceiling?

This will be determined on a case-by-case basis.

2. Does USPTO already have existing brand guidelines, templates, or visual assets for public materials, or should development of those assets be included in the contractor’s scope?

The scope of this work does not anticipate development of these materials.

3. The SOW mentions both internal staff communications and external stakeholder engagement.

Does USPTO anticipate a heavier focus on one area over the other?

USPTO’s needs may change during this time frame. At this time, the USPTO has needs in both areas.

4. How will the contractor coordinate approvals for press releases, media content, and social posts with USPTO’s communications or public affairs offices?

Electronic communication primarily. However, the USPTO desires in-person collaboration. There will be workstations onsite for the contractor to use.

5. Will USPTO provide access to its existing media monitoring tools or subscriptions, or should the contractor plan to include monitoring software in the proposal?

The contractor should plan to utilize its own resources for this.

6. Which digital and social media platforms are currently active for USPTO, and are there plans to expand to new channels as part of this engagement?

The contractor can research social media to understand the USPTO’s current presence. The USPTO will defer to the notice regarding the scope.

7. To comply with PTO-04 and FAR 52.204-27, will USPTO require the use of government-furnished systems for document sharing, or may contractor systems be used if they meet federal data security standards?

As noted above, an on-site presence with access to gov’t systems is anticipated.

8. How will success be measured during the 60-day performance period? Are there established KPIs, or should the contractor propose metrics in the communications plan?

Success will be measured based on performance to the stated goals. Any specific KPI’s that might be relevant will be negotiated as needed.

9. Given the short project timeline, is there potential for a follow-on or extended period to continue implementation beyond the initial 60 days?

The USPTO will defer to the notice regarding the scope.

10. Will contractor personnel need USPTO credentials or building access, or can all work be completed remotely under the NDA and virtual coordination requirements?

As noted above, an on-site presence with access to gov’t systems is anticipated.