Coca-Cola Beverage Products for Guam

Request for Information (RFI): Coca-Cola Beverage Products for Guam

Introduction:
This Request for Information (RFI) is issued by the Defense Logistics Agency (DLA) Troop Support Indo-Pacific in accordance with FAR Part 10 – Market Research. The Government is conducting market research to identify responsible and capable sources interested in supplying a full line of Coca-Cola Beverage Products to Department of Defense (DoD) and Non-DoD customers located on the Island of Guam.

This RFI is for informational and planning purposes only and does not constitute a formal solicitation or guarantee of future procurement.

Background:

The Government anticipates a potential requirement for a long-term agreement to provide Coca-Cola Beverage products for U.S. military installation in Guam, which may have limited commercial infrastructure. The agreement will ensure continuous access to these products.

The selected contractor may be responsible for:

• Source, purchase, store, and distribute a variety of subsistence items.
• Maintain product quality, timely delivery, and responsive customer service.
• Respond to customer requests for additional or substitute items during the life of the contract.
• Maintain all required federal, state, and local licenses and certifications.

Note: Vendors must currently operate as functioning commercial distributors. It is not acceptable for an offeror to operate solely as a third-party logistics (3PL) firm, i.e., one that subcontracts out warehousing, procurement, and delivery functions. Offerors affirm their role as direct distributors upon submission of capability statements.

Purpose of This RFI:
The Government is issuing this RFI to:

• Identify commercial distributors capable of supporting Coca-Cola Beverage product requirements for locations throughout Guam.
• Evaluate industry readiness to stage and deliver products to the island of Guam.
• Assess cold chain capabilities, timeliness, and shelf-life assurance practices.
• Evaluate potential delivery strategies and help shape the future contract structure.
• Determine if the contractor holds a valid Coca-Cola Exclusive Distributor License for the Guam Area of Responsibility (AOR).

Important Notices:

This RFI is for market research purposes only and does not guarantee a contract.

Responses are voluntary and will not affect eligibility for future solicitations.

The Government will not reimburse any costs incurred in responding to this RFI.

Proprietary information should be clearly marked; it will be protected appropriately.

Monitor SAM.gov for any updates or future solicitations related to this RFI.

Attachments:
The following documents are provided to assist with your response:

• Attachment 1 – Draft Schedule of Items
• Attachment 2 – Sample Customer List

Submission Instructions:
Interested parties are encouraged to respond by submitting:

•  A brief capability statement describing your company’s experience with similar subsistence contracts. Product must be Coca-Cola Beverage products and no any alternative brands.
• Relevant information that will assist in the development of the contract, including potential delivery strategies, distribution licenses for Guam, and any logistical considerations specific to this region.
• Any additional feedback or suggestions regarding the feasibility of the proposed strategies, timelines for implementation, and insights into the acquisition approach.
• Any industry best practices, recommendations for optimizing product delivery, and considerations for maintaining compliance with local regulations and cold chain requirements.

Submit all responses to:

bradley.ahnee@dla.mil

allison.higashi@dla.mil

Deadline: January 26, 2026, by 0800 HST

FAR References:
This RFI is conducted in accordance with the following Federal Acquisition Regulation (FAR) references:

• FAR 10.001 – Market Research Policy
• FAR 10.002 – Procedures for Market Research
• FAR 12.101–12.104 – Acquisition of Commercial Products and Services