Award Notice - Non-Commercial Sustaining Announcements (NCSA) Single Award Indefinite Delivery/Indefinite Quantity Contract (IDIQ)

Award Notice Posted

Solicitation number
W9133L-16-R-0011
Agency
Awarded
to LMD Agency, Inc.
Set-aside
Total Small Business

Opportunity facts

Contract number
W9133L-17-D-0001 Federal IDV award
NAICS code
541810 Advertising Agencies
PSC
Not on record
Place of performance
111 South George Mason Drive, AH2 Arlington, Virginia United States Arlington, Virginia 22204, United States

Notice details come from SAM.gov. Updated .

Notice text

7 versions

Update #7 · Latest ·

This amendment incorporates the following changes:

Attachment 2 - NCSA Task Order 0001 PWS has been changed. Paragraphs 1.4.10 and 5.13 have been deleted in accordance with the Government answers to industry questions released in the previous amendment.

NCSA Industry Questions and Government Responses has been changed. The answer to question number 36 (located in row 36, column B) incorrectly referenced Attachment 6. This has been changed to Attachment 5. The rest of the verbiage remains the same.

Also, just as a clarification, the maximum contract amount is $95M as referenced in the Government answer to question number 4 (located in row 5, column B).

Update #6 ·

This solicitation is being amended as noted in block 14 of the attached document, W9133L-16-R-0011 0001. All amnded documents are attached. Also attached are Government's responses to industry questions.

Update #5 ·

This solicitation is being amended as noted in Block 14 of W9133L-16-R-0011 0001. All modified documents have the ammendment designator 0001 at the end of the file name for clarity purposes. Also posted in this amendment  are Government responses to industry questions.

Update #4 ·

 



This a Final Request for Proposal (RFP) for the Army National Guard's Non-Commercial Sustaining Announcements (NCSA) Single Award Indefinite Delivery/Indefinite Quantity Contract (IDIQ.) This RFP will be competed and is set-aside for Small Businesses. The evaluation approach will be a best value/tradeoff. The applicable NAICS code is 541810 - Advertising Agencies and the size standard is $15,000,000.00.

The main components of this requirement will involve the purchase of PSA In-Home Media and the NCSA program. PSA In-Home media includes: cable television, television spots and radio spots between 12:01 AM to 05:59 AM local standard time. The NCSA Program will provide a hybrid of public service broadcasting and paid advertising. The NCSA Program must utilize the States' Broadcasters Associations (SBAs) which are represented nationally by the National Alliance of State Broadcasters Associations (NASBA). The objective of the ARNG NCSA program is to reach the ARNG's primary target demographic of 17-24 year-olds and a secondary demographic of 25-35 year olds. This acquisition will be competed as a Small Business Set-Aside. The Applicable NAICS Code is 541830 - Media Buying Agencies. The size standard is $15,000,000.00. The Period of Performance for this acquisition is for a three (3) year base period and two one-year option periods.


Questions are due to the Government on 09 September 2016 at 04:00 PM EST. Proposals are due on 26 September 2016 at 04:00 PM EST.


 

 

 

Update #3 ·

 

Pre-Solicitation Notice for the Army National Guard's Non-Commercial Sustaining Announcements (NCSA) Single Award Indefinite Delivery/Indefinite Quantity Contract (IDIQ)

Pursuant to FAR 5.2, this notice is hereby issued to inform interested Offerors that the National Guard Bureau - Acquisition Office (NGB-AQ) intends on issuing a Final Request for Proposal (RFP) for the Army National Guard's  NCSA Single Award IDIQ Contract. The final RFP is tentatively scheduled to be released on or around mid-August 2016. This RFP will be competed and is set-aside for Small Businesses. The evaluation approach will be a best value/tradeoff.  The main components of this requirement will involve the purchase of PSA In-Home Media and the NCSA program. PSA In-Home media includes: cable television, television spots and radio spots between 12:01 AM to 05:59 AM local standard time. The NCSA Program will provide a hybrid of public service broadcasting and paid advertising. The NCSA Program must utilize the States' Broadcasters Associations (SBAs) which are represented nationally by the National Alliance of State Broadcasters Associations (NASBA). The objective of the ARNG NCSA program is to reach the ARNG's primary target demographic of 17-24 year-olds and a secondary demographic of 25-35 year olds. The applicable NAICS code is 541810 - Advertising Agencies and the size standard is $15,000,000.00. 


A sources sought, draft RFP was previously posted under FEDBIZOPPS under solicitation number W9133L-16-R-0011 on 14 Dec 15 and 25 Apr 16.

Update #2 ·

 


Pursuant to industry comments, the National Guard Bureau has revised the NCSA Acquisition Approach and is considering including Firm-Fixed Price Award Fee Task Orders under the NCSA Single-Award Indefinite Delivery/Indefinite Quantity (IDIQ) Contract to support Army National Guard (ARNG) recruiting efforts. 

This DRAFT is intended for your review and comment. Please refer to the attachments for additional information. Please submit your questions or concerns to Mr. Neal Dedicatoria at neal.h.dedicatoria2.civ@mail.mil by 1600 EST on 09 May 16.  

Update #1 ·

Pre-Solicitation Notice for the Army National Guard's Non-Commercial Sustaining Announcements (NCSA) Single Award Indefinite Delivery/Indefinite Quantity Contract (IDIQ)

Pursuant to FAR 5.2, this notice is hereby issued to inform interested Offerors that the National Guard Bureau - Acquisition Office (NGB-AQ) intends on issuing a Final Request for Proposal (RFP) for the Army National Guard's  NCSA Single Award IDIQ Contract. The final RFP is tentatively scheduled to be released on or around 11 January 2016. This notice is being issued early in lieu of the upcoming holiday. This RFP will be competed and is set-aside for Small Businesses. The evaluation approach will be a best value/tradeoff. The applicable NAICS code is 541810 - Advertising Agencies and the size standard is $15,000,000.00.

The main components of this requirement will involve the purchase of PSA In-Home Media and the NCSA program. PSA In-Home media includes: cable television, television spots and radio spots between 12:01 AM to 05:59 AM local standard time. The NCSA Program will provide a hybrid of public service broadcasting and paid advertising. The NCSA Program must utilize the States' Broadcasters Associations (SBAs) which are represented nationally by the National Alliance of State Broadcasters Associations (NASBA). The objective of the ARNG NCSA program is to reach the ARNG's primary target demographic of 17-24 year-olds and a secondary demographic of 25-35 year olds. This acquisition will be competed as a Small Business Set-Aside. The Applicable NAICS Code is 541830 - Media Buying Agencies. The size standard is $15,000,000.00. The Period of Performance for this acquisition is for a five (5) year base period. The expected performance start date for this acquisition is 01 July 2016.


The Draft solicitation for this requirement was issued on 27 November 2015 on FBO.gov for public review and comments. Questions are due to the Government on 15 December 2015 at 04:00 PM EST. It is possible that the Government may have to make adjustments to the solicitation and milestones, based on feedback from industry on this Draft solicitation.

Files

File Type Posted
Attachment__2_-_NCSA_Task_Order_0001_PWS_0002.docx DOCX document
Amendment_2_-_NCSA_Industry_Questions_and__Government_Responses.xlsx XLSX spreadsheet
Attachment__5_-_NCSA_Task_Order_0001_Award_Fee_Plan_0001.docx DOCX document
Amendment_1_-_NCSA_Industry_Questions_and__Government_Responses.xlsx XLSX spreadsheet
Attachment__4-_NCSA_Task_Order_0001_AQLs_0001.xlsx XLSX spreadsheet
Attachment__2_-_NCSA_Task_Order_0001_PWS_0001.docx DOCX document
Attachment__3_-_NCSA_Task_Order_0001_Price_Proposal_Matrix_0001.xlsx XLSX spreadsheet
W9133L-16-R-0011_0001.docx DOCX document
Attachment__4-_NCSA_Task_Order_00001_TV_Top_100_DMAs_AQLs.xlsx XLSX spreadsheet
Attachment__1_-_Base_IDIQ_Price_Proposal_Worksheet.xlsx XLSX spreadsheet
Attachment__7_-_Past_Perf_Questionnaire.docx DOCX document
Attachment__5_-_NCSA_Task_Order_0001_Award_Fee_Plan.docx DOCX document
W9133L-16-R-0011.docx DOCX document
Attachment__2_-_NCSA_Task_Order_0001_PWS.docx DOCX document
Attachment__3_-_NCSA_Task_Order_0001_Price_Proposal_Matrix.xlsx XLSX spreadsheet
Attachment__6-_NCSA_Award_Fee_Flow_Chart.pptx PPTX presentation
Attachment_7_-_Draft_NCSA_Award_Fee_Flow_Chart.pptx PPTX presentation
Attachment_1_-_Base_IDIQ_Price_Proposal_Worksheet.XLSX XLSX spreadsheet
Attachment_5_-_Past_Perf_Questionnaire.docx DOCX document
Attachment_6_-_NCSA_Sample_Task_Order_Award_Fee_Plan.docx DOCX document
W9133L-16-R-0011.docx DOCX document
Draft_RFP_FFPAF_NCSA_Overview_Memo.docx DOCX document
Attachment_3_-_NCSA__Sample_Task_Order_0001_Price_Proposal_Matrices_.xlsx XLSX spreadsheet
Attachment_2_-_NCSA_Sample_Task_Order_PWS.docx DOCX document
Attachment_4_-_NCSA_Sample_Task_Order_TV_ _Radio_DMA_AQLs.xlsx XLSX spreadsheet
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Notice history

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