Award Notice: Marketing Services RRBN IDIQ
Award Notice Posted
- Solicitation number
- W912NS26DA001
- Agency
-
Army National Guard
Department of the Army, Department of Defense
- Awarded
- to Hoot Design Co LLC
- Set-aside
- Total Small Business
Opportunity facts
- Contract number
- W912NS26DA001 Federal IDV award
- NAICS code
- 541810 Advertising Agencies
- PSC
- R699 Support- Administrative: Other
Notice details come from SAM.gov. Updated .
About this opportunity
The Department of the Army National Guard awarded a Firm Fixed Price IDIQ contract valued at $500,000 to Hoot Design Co LLC for marketing services on May 18, 2026, under Total Small Business set-aside.
The contract, W912NS26DA001, is a follow-on to a prior GSA Federal Supply Schedule (FSS) award under SIN 541810 (Advertising Services). The award was made as a sole source procurement to the Missouri Army National Guard Recruiting and Retention Battalion (RRBN). Services include marketing campaign development, qualified lead generation, and brand awareness enhancement targeting ages 17–24, with pre-negotiated hourly rates and an anticipated three-year ordering period. The Contracting Officer justified sole source award to avoid substantial delays, cost duplication, and service disruption. The original solicitation (W912NS25FA002) was issued competitively on February 6, 2025, and resulted in the initial award to Hoot Design Co LLC based on best value evaluation of marketing plans, government confidence in execution capability, and perceived effectiveness.
Notice text
1. The Award Notice for the subject IDIQ contract is hereby posted in accordance with RFO FAR 12.301(a)(1).
2. The Justification and Approval for restricting competition is hereby posted in accordance with RFO FAR 12.301(a)(2).
Awarded contract W912NS26DA001 to HOOT DESIGN CO LLC for 500000.00 on 2026-05-18.
Files
| File | Type | Posted |
|---|---|---|
| D3 Justification and Approval Document_Redacted.pdf |
Notice history
| Notice | Type | Posted |
|---|---|---|
| This notice | Award Notice | |
| Notice of Intent to Sole Source Marketing Services RRBN IDIQ | Special Notice |
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