D3 Justification and Approval Document_Redacted.pdf

This is a Justification Review Document and Memorandum for Record supporting a sole source procurement decision by the National Guard Bureau (Missouri Army National Guard, USPFO-C).

The procurement is for Marketing Services IDIQ RRBN, a follow-on contract with Hoot Design Co LLC to provide marketing and advertising services for the Missouri Army Reserve and National Guard (MOARNG) Recruiting and Retention Battalion (RRBN). The contract is structured as a Firm Fixed Price IDIQ vehicle with indefinite delivery and indefinite quantity terms, using O&M Army funding. Services include marketing campaign development, qualified lead generation, and brand awareness enhancement targeting ages 17-24, with pre-negotiated hourly rates for in-scope services and an anticipated three-year ordering period. The original solicitation (W912NS25FA002) was issued competitively on February 6, 2025, on a GSA Federal Supply Schedule (FSS) basis under SIN 541810 (Advertising Services). The previous order resulted in award to Hoot Design Co LLC on February 6, 2025, based on best value evaluation of marketing plans, government confidence in execution capability, and perceived effectiveness. The Contracting Officer determined that sole source award is justified as a logical follow-on to the original FSS order to avoid substantial delays, cost duplication, and service disruption. The justification was prepared March 25, 2026, and approved by Contracting Officer Stephen J. Miller on April 2, 2026, with posting required within 14 days of contract award on SAM for a minimum of 30 days.