ASIC Facility Rebranding

The Department of the Army Materiel Command Army Contracting Command at Aberdeen Proving Ground is seeking comprehensive facility rebranding services to remove legacy branding and install new branding across multiple U.S. Army installations following the organizational transition from the Software Engineering Center (SEC) to the Army Software & Innovation Center (ASIC). The procurement encompasses project management, brand identity design development, site visits with field verification, removal and disposal of legacy elements, surface preparation and painting, fabrication and installation of signage and display elements, electrical work for lighting and audio/visual components, and final closeout documentation across five locations including Aberdeen Proving Ground, Maryland; Fort Sill, Oklahoma; Fort Lee, Virginia; and Picatinny Arsenal, New Jersey. Contractors must deliver 14 contractual data items with specified approval gates, including a Project Management Plan within 10 business days of award, conceptual design concepts within 20 business days, and monthly integrated master schedule updates and status reports. The work will be evaluated based on design approach capability, technical understanding, commercial practices recommendations, and pricing competitiveness, with government approval required before proceeding to fabrication and before procuring or installing A/V and lighting components. Interested vendors must submit responses to the Request for Information no later than May 1, 2026, via email to the Contract Specialist and Contracting Officer, with responses limited to five pages in Microsoft Word or Adobe Acrobat format.

This procurement is designated as a small business set-aside with a Firm Fixed Price contract type under NAICS code 541430 (Graphic Design Services), and no incumbent contractor information is identified in this pre-solicitation notice. Approximately 80 percent of the work will be completed at Aberdeen Proving Ground, Maryland, with additional work across the four specified installations. The scope involves three tiered design approaches ranging from extensive lobby renovations with video displays and upgraded lighting (Tier 1) to standard lobby installations with logo walls and leadership boards (Tier 3), with specific work locations identified including Buildings 6002, 6006, 6007, and 6009/6010 at Aberdeen Proving Ground. The government has indicated that field verification is the contractor's responsibility as government-provided measurements are approximate for estimating purposes, and all design files and production files become government property upon delivery. While no specific budget or award value is disclosed in this pre-solicitation notice, respondents are requested to identify additional information needed for accurate Firm-Fixed-Price pricing and to provide recommendations for design or performance approach to assist the government in market research and procurement planning.