Alaska Army National Guard Non-Commercial Sustaining Announcements FY2024
Closed Solicitation Posted
This opportunity was awarded. See the award notice from .
- Solicitation number
- W91ZRU24R0014
- Agency
-
Alaska National Guard
Army National Guard, Department of Defense
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541890 Other Services Related to Advertising
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Alaska, United States
Notice details come from SAM.gov. Updated .
About this opportunity
The Alaska Army National Guard (AKARNG) is seeking a contractor to provide Non-Commercial Sustaining Announcement (NCSA) services through radio and television to promote the benefits of joining the AKARNG and generate quality leads for recruiting and retention efforts. The objective is to reach the state-wide target audience with the intent of increasing the chance for potential recruits to see the advertisements at least 7 times. The procurement will be a firm-fixed price contract awarded based on a best value determination considering both price and technical acceptability. Offers are due by 2:00PM Alaska Time on July 30, 2024.
This opportunity is being issued under a full and open competition with no set-aside designation. The contract will have a one-year base period from October 1, 2024 to September 30, 2025 with one 12-month option period. The place of performance is the state of Alaska. No information was provided about any potential incumbent contractors or the estimated award value.
Notice text
The Alaska Army National Guard (AKARNG) is seeking a contract opportunity with a contractor who can provide Non-Commercial Sustaining Announcements (NCSA) through radio and television for the Recruiting and Retention Battalion in accordance with the attached documentation.
The objective of the Alaska Army National Guard NCSA program is to reach our state-wide target audience through television and radio with the intent to promote the benefits of joining the AKARNG and to generate quality leads. Leads are imperative for the Recruiting and Retention Battalion to accomplish the retention aspect of the Strength Maintenance philosophy. Current research suggests a person needs to see an ad at least 7 times to decide on action. Television and radio, when nested with our other advertising, ensures consumers will see our ads on all devices and through several means of communication. This program affords the AKARNG to be in almost all advertising domains Alaskans are exposed to and increases the chance for our target market to reach 7 views.
Files
| File | Type | Posted |
|---|---|---|
| Combined Synopsis_Solicitation_NCSA_FY24.pdf |
Notice history
| Notice | Type | Posted |
|---|---|---|
| Alaska Army National Guard Non-Commercial Sustaining Announcements FY2024 | Award Notice | |
| This notice | Solicitation |
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