ALANG Digital Marketing
Award Notice Posted
- Solicitation number
- W50S6N-26-P-A019
- Agency
-
Alabama National Guard
Army National Guard, Department of Defense
- Awarded
- to Directional Ad-Vantage Holdings, LLC
- Set-aside
- Total Small Business
Opportunity facts
- Contract number
- W50S6N-26-P-A019 Federal contract award
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Montgomery, Alabama 36108, United States
Notice details come from SAM.gov. Updated .
About this opportunity
The Department of the Army Alabama Army National Guard awarded contract W50S6N-26-P-A019 to Directional Ad-Vantage Holdings, LLC for $127,725 on June 10, 2026, for digital advertising services supporting the ALANG Recruiting Smartlite Campaign.
The award was made under the Total Small Business set-aside. Performance spans five local business locations across Alabama—Huntsville, Hoover, Mobile, and Dothan—and involves 52 weeks of digital billboard advertising at high-traffic shopping centers to increase public awareness and support recruiting efforts in strategic locations, including areas near military bases and a region without local recruiter coverage.
The award was made on a sole-source basis. Market research determined that Directional Ad-Vantage Holdings, LLC exclusively operates the digital billboard infrastructure at the specified shopping centers, and no other vendor owns or has rights to sell advertising space on these particular digital assets. A prior similar contract (W50S6N-26-P-A014) was also procured on a sole-source basis with this vendor. The contracting officer determined that direct engagement with this vendor represents the most efficient and cost-effective method to fulfill the requirement.
Notice text
The USPFO Activity for the Alabama Air National Guard (ALANG) awarded contract W50S6N26PA019 to Directional Ad-Vantage Holdings, LLC.
The contract is for an "ALANG Recruiting Smartlite Campaign," which involves providing digital advertising services at five local business locations across Alabama, including Huntsville, Hoover, Mobile, and Dothan
Awarded contract W50S6N-26-P-A019 to DIRECTIONAL AD-VANTAGE HOLDINGS, LLC for 127725.00 on 2026-06-10.
Files
| File | Type | Posted |
|---|---|---|
| Sole Source MFR.pdf |
Notice history
| Notice | Type | Posted |
|---|---|---|
| This notice | Award Notice | |
| ALANG Digital Marketing | Special Notice |
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