Alabama Recruiting and Retention Advertising

THIS IS A SOURCES SOUGHT NOTICE / REQUEST FOR INFORMATION ANNOUNCEMENT ONLY.  REQUESTS FOR A SOLICITATION WILL NOT RECEIVE A RESPONSE. 

This Sources Sought is in support of Market Research being conducted by the Alabama Army National Guard and is issued for information and planning purposes only. This is not a Request for Proposal (or solicitation) or an indication that a contractual commitment will exist for this requirement. The Government does not intend to award a contract on the basis of this market research.

The Alabama National Guard is requesting information, pursuant to FAR PART 10, in order to identify potential sources for a radio broadcast provider for the State of Alabama High School Athletics Radio advertising to support the Alabama National Guard Recruiting and Retention Battalion’s (ALRRB) recruiting efforts. Radio broadcasts used for annual marketing and advertising to generate recruiting leads and brand awareness in accordance with ALRRB marketing objectives. This procurement is critical to the readiness capabilities of the Alabama National Guard. The primary target market is non-prior service (NPS) individuals 17-34 years of age.

Contractor shall provide all personnel, equipment, supplies, transportation, tools, materials, supervision, and non-personal services necessary to perform required service.

The proposed North American Industry Classification Systems (NAICS) Code is 541890 – Other Services Related to Advertising. The Government is interested in all businesses to include, Large Business, Small Business, Small Disadvantaged Businesses 8(a) s, Service-Disabled Veteran-Owned Small Businesses, Hub zone Businesses, and Women-Owned Small Businesses. The Government requests that interested parties respond to this notice if applicable and identify your small business status to the identified NAICS code.  Additionally, please provide any anticipated teaming arrangements, along with a description of similar services offered to the Government and to commercial customers for the past three years.  Any responses involving teaming agreements should delineate between the work that will be accomplished by the prime, and the work accomplished by the teaming partners.

1.  Responses should include the following information:

- Company Name and Address

- Cage Code

- DUNs Number

- Company business size by NAICS code

- Small Business Type (s), if applicable

- Point of Contact  for questions and/or clarification

- Telephone Number, fax number, and email address

- Web Page URL (if applicable)

- Teaming Partners (if applicable)

Provide any recommendations and/or concerns.

2. Your capability statement should demonstrate a firm understanding of the requirements, addressing the following, at a minimum:

a. Provide a brief history of your business, to include organization structure, experience in providing broadcasting service of Alabama High School Athletics.

b. Describe subcontracting services previously utilized. If you are a small business, explain how you would conduct 51% of the work if this requirement was set aside for small businesses.

c. Describe how your current commercial/federal contracts are structured.