2026 fire prevention campaign

The Department of the Interior Bureau of Land Management Nevada Region is soliciting proposals for advertising and media services to support its 2026 Fire Prevention Campaign. The contractor will develop and execute a comprehensive fire prevention and firefighter recruitment campaign across Nevada from March 1 through November 30, 2026, targeting human-caused wildfire prevention while promoting the NevadaFireInfo.org website. Key requirements include creating seven video public service announcements (15-30 seconds each) covering topics such as target shooting safety, OHV safety, and firefighter recruitment, plus securing minimum impression targets across multiple media channels including gas pump TVs, streaming platforms, radio, billboards, and social media. The government will evaluate proposals based on technical capabilities (40% weight), past performance (30% weight), and price (30% weight), with offerors required to provide three similar projects completed within the last five years as references. The quote submission deadline is February 6, 2026 at 5:00 PM Pacific Standard Time, with electronic submissions required to mbmerritt@blm.gov, and all representations and certifications must be completed in the System for Award Management (SAM).

This solicitation is designated as a 100% set-aside for Total Small Business under NAICS code 541810 (Advertising Agencies) with a $25.5 million size standard, and no incumbent contractor is identified. The contract requires the delivery of specific media impressions across seven line items: 2,500,000 impressions on gas pump TVs (May-November), 2,500,000 impressions on streaming TV, 2,500,000 impressions on streaming radio/podcasts, 3,000,000 impressions on social media and web platforms, six billboards (13-17 feet by 40-50 feet running May-September), placement at one sporting event, and 14 videos for Instagram and Facebook. Geographic allocation targets specific Nevada counties with 30% each to Nye & Clark Counties and Washoe & Carson City Counties, 15% each to greater Winnemucca and Elko County, and 5% each to Ely and Battle Mountain. The period of performance runs from March 1 through November 30, 2026, with performance occurring throughout Nevada, and monthly status reports are due beginning October 1, 2026, with a final report deadline of December 4, 2026.