176 WG Recruiting and Advertising Services

THIS IS A SOURCES SOUGHT FOR INFORMATION PURPOSES ONLY.  THIS IS NOT A REQUEST FOR QUOTE TO BE SUBMITTED.  IT DOES NOT CONSTITUTE A SOLICITATION AND SHALL NOT BE CONSTRUED AS A COMMITMENT BY THE GOVERNMENT.  RESPONSES IN ANY FORM ARE NOT OFFERS AND THE GOVERNMENT IS UNDER NO OBLIGATION TO AWARD A CONTRACT AS A RESULT OF THIS ANNOUNCEMENT OR FOLLOW-ON RESPONSES.  ANY INFORMATION SUBMITTED BY RESPONDENTS TO THIS TECHNICAL DESCRIPTION IS STRICTLY VOLUNTARY.

The 176th Wing (176 WG) Alaska Air National Guard, at Joint Base Elmendorf-Richardson (JBER), Alaska (AK) is currently conducting market research seeking capability statements from potential sources that have the ability to meet the requirements outlined in the attached draft Performance Work Statement (PWS).

The NAICS code for this acquisition is 541613, “Marketing Consulting Services” and the size standard is $19 million.  The PSC/FSC Code is R701, “Advertising Services”.  The NAICS is to be used for market analysis only to determine the availability of potential small business categories for potential set-asides. Work to be included in this project consists of:

DESCRIPTION OF WORK:
The 176 WG AK Air National Guard (ANG) recruiters have a need for recruiting and advertising services that will enable 176 WG recruiters to showcase the ANG with a targeted campaign in Anchorage, Alaska’s largest city center. Simultaneously, the effort will extend outreach to rural populations across the state, leveraging championship events, STEM events, and various other activities that draw athletes, their families, and other candidates that fit the ideal target demographic of potential military recruits. Potential services include (also see PWS for more details):

• Showcasing and promoting the ANG at all state-wide high school STEM and athletic activities
• Stand up recruiting booths, display banners, run advertisements, and conduct PA announcements across the various events
• Provide various logo placement at events and on the contractor’s website
• Provide full page ad placements in online programs
• Place bathroom mirror sticker promotions across several bathroom facilities of applicable event locations
• Host an Alaska Air National Guard vs Alaska Army National Guard basketball event
• Run :30 and :15 second commercial spots (on rotation) for all streamed events
• Allow for on-site participation/presence at various events to include participation in various awards ceremonies and on-court opportunities (as applicable)

Respondents should indicate their size in relation to this size standard and indicate socio-economic status (i.e., SB, 8(a), HUBZone, EDWOSB, WOSB, or SDVOSB). Respondents are further requested to indicate their status as a Foreign-owned/Foreign-controlled firm and any contemplated use of foreign national employees on this effort. The Government reserves the right to consider a small business set- aside based upon responses hereto for any subsequent action. All prospective contractors must be registered in the System for Award Management (SAM) database to be awarded a DoD contract. No set-aside decision has been made.

All interested contractors shall submit a response demonstrating their capability to provide recruiting and advertising services in accordance with the Performance Work Statement (PWS), along with the primary and alternate point of contact listed below. Quotes are not being requested or accepted at this time. No solicitation (Request for Quote) exists currently; therefore, do not request a copy of the solicitation. The decision to solicit for a contract shall be solely within the Government’s discretion.

Any information submitted by respondents to this Sources Sought is voluntary. This Sources Sought notice is not to be construed as a commitment by the Government, nor will the Government reimburse any costs associated with the submission of information in response to this notice. Respondents will not be individually notified of the results of any government assessments. The Government’s assessment of the capability statements received will factor into whether any forthcoming solicitation will be conducted as a full and open competition or as a set-aside for small business, or any particular small business program.

CAPABILITIES STATEMENT: All interested contractors shall submit a capabilities statement that explicitly demonstrates their capability to provide/perform the requirements stated in this notice. The capabilities statement should be brief and concise, yet clearly demonstrate an ability to meet the stated requirement by providing past performance documentation specifically related to providing premise rewiring services and that the 541613 NAICS code is the code in which your firm can support.

Responses shall be submitted electronically to the following e-mail addresses:

zachary.gowin.2@us.af.mil

176msg.msc.vendors@us.af.mil

All correspondence sent via email shall contain a subject line that reads Sources Sought: 176 WG Recruiting and Advertising Services.

RESPONSES ARE DUE NO LATER THAN 10:00 A.M. Alaska Time, 05 August 2024. Direct all questions concerning this requirement in writing to the email addresses listed above.

NOTE: IF YOU DO NOT INTEND TO SUBMIT A QUOTE FOR THIS PROJECT WHEN IT IS FORMALLY ADVERTISED, PLEASE DO NOT SUBMIT A RESPONSE TO THIS SOURCES SOUGHT NOTICE