PWS DRAFT 7-23-24.docx

PERFORMANCE WORK STATEMENT (PWS) FOR

176 WG Recruiting and Advertising Services

1. General

1.1 Scope of Work: The contractor shall provide all personnel, equipment, tools, materials, supervision, and quality control necessary, to perform 176 Wing (WG) Recruiting and Advertising Services, as defined in this PWS.

1.2 Background: 176 WG Alaska Air National Guard recruiters are dedicated military professionals tasked with identifying and enlisting qualified individuals to serve in the National Guard. They serve as the face of the Guard in communities across the vast state of Alaska and its many rural communities and villages, embodying its values and mission. Recruiters actively engage with potential recruits through outreach programs, community events, and personal interactions. They provide information about the benefits of Guard service, career opportunities, educational benefits, and the importance of serving the country. 176 WG recruiters target a diverse range of individuals, to include current high school students and recent graduates, as well as any other qualified candidates. They focus on individuals who are motivated to make a difference in their communities and seek opportunities for personal and professional growth. Recruiting is crucial for maintaining the readiness and effectiveness of the Alaska Air National Guard and the military as a whole. It ensures that the Guard can fulfill its dual mission of supporting state and federal operations, including disaster response, humanitarian aid, and national defense. In summary, 176 WG recruiters play a pivotal role in sustaining the operational capability of the Guard and supporting broader national defense objectives. Their efforts not only shape the future of the Guard but also contribute to the overall strength and resilience of the United States military.

The Recruiting and Advertising services contract will enable 176 WG recruiters to showcase the Air National Guard with a targeted campaign in Anchorage, Alaska’s largest city center. Simultaneously, the effort will extend outreach to rural populations across the state, leveraging ASAA Championship events, STEM events, and various other activities that draw athletes, their families, and other candidates that fit the ideal target demographic of potential military recruits.

1.3 Period of Performance (PoP). The Period of Performance shall be one Base Year of 12 months and four (4) 12-month option years.

1.4 Place of Performance. Various locations throughout State of Alaska.

1.5 General Information

1.5.1 Quality Assurance (QA). The Government shall evaluate the contractor’s performance under this contract in accordance with the Quality Assurance Surveillance Plan (QASP). This plan is primarily focused on what the Government must do to ensure that the contractor has performed in accordance with the performance standards. It defines how the performance standards will be applied, the frequency of surveillance, and acceptable quality level(s) (defect rate(s)).

1.6 Post Award Conference / Periodic Progress Meetings. The contractor agrees to attend any post award conference convened by the CO in accordance with Federal Acquisition Regulations Subpart 42.5. The CO, 176 WG recruiters, and other Government personnel, as appropriate, may meet periodically (CO discretion) with the contractor to review the contactor’s performance. Meetings will take place either in person or via TEAMS (or other similar means). At these meetings, the CO will apprise the contractor of how the Government views the contractor’s performance and the contractor shall apprise the Government of problems, if any, being experienced. The contractor shall resolve outstanding issues raised by the Government. Contractor attendance at these meetings shall be at no additional cost to the Government. Regardless of whether meetings take place (CO discretion), at a minimum, the contractor shall provide a Monthly Summary of Events (see PWS Section 3.1.10) conducted in accordance with the Forecasted Calendar of Events (see PWS Section 3.1.9) as a required deliverable (see Technical Exhibit 2 – Deliverables Schedule).

1.7 Contract Manager (CM). The contactor shall designate a CM who shall ensure performance under this contract. The name of this person, and an alternate who shall act for the contractor when the CM is absent, shall be designated in writing to the CO. The CM or alternate shall have full authority to act for the contractor on all contract matters relating to daily operation of this contract. The CM shall work through the COR, (or the CO if a COR is not assigned), to resolve issues, receive technical instructions, and ensure adequate performance of services. The CM shall ensure that contractor employees do not perform any services outside the scope of the contract without an official modification issued by the CO. The CM shall ensure contractor employees understand that services performed outside the scope of the contract are performed wholly at the expense of the contractor.

1.8 Combating Trafficking in Persons. The United States Government has adopted a zero-tolerance policy regarding trafficking in persons. Contractors and contractor employees shall not engage in severe forms of trafficking in persons during the period of performance of the contract; procure commercial sex acts during the period of performance of the contract; or use forced labor in the performance of the contract. The Contractor shall notify its employees of the United States Government’s zero tolerance policy, the actions that will be taken against employees for violations of this policy. Such actions may include, but are not limited to, removal from the contract, reduction in benefits, or termination of employment. The Contractor shall take appropriate action, up to and including termination, against employees or subcontractors that violate the US Government policy as described at FAR 22.17.

1.9 Organizational Conflicts of Interest (OCI). The contractor and subcontractor personnel performing services under this contract may receive, have access to or participate in the development of proprietary or source selection information (e.g., cost or pricing information, budget information or analyses, specifications, or work statements, etc.) or perform evaluation services which may create a current or subsequent OCIs, as defined in FAR Subpart 9.5. The contractor shall notify the CO immediately whenever it becomes aware that such access or participation may result in any actual or potential OCI and shall promptly submit a plan to the CO to avoid or mitigate any such OCI. The contractor’s mitigation plan will be determined to be acceptable solely at the discretion of the CO and in the event the CO unilaterally determines that any such OCI cannot be satisfactorily avoided or mitigated, the CO may affect other remedies as he or she deems necessary, including prohibiting the contractor from participation in subsequent contracted requirements which may be affected by the OCI.

2. Definitions and Acronyms. This section includes all applicable definitions and acronyms utilized in this PWS.

2.1 Definitions.

CONTRACTOR. A supplier or vendor awarded a contract to provide specific supplies or service to the government. The term used in this contract refers to the prime.

CONTRACTING OFFICER (CO). A person with authority to enter into, administer, and or terminate contracts, and make related determinations and findings on behalf of the government. Note: The only individual who can legally bind the government.

CONTRACTING OFFICER'S REPRESENTATIVE (COR). An employee of the U.S.

Government designated by the CO to monitor contractor performance. Such appointment shall be in writing and shall state the scope of authority and limitations. This individual has authority to provide technical direction to the Contractor as long as that direction is within the scope of the contract, does not constitute a change, and has no funding implications. This individual does NOT have authority to change the terms and conditions of the contract.

DEFECTIVE SERVICE. A service output that does not meet the standard of performance associated with the Performance Work Statement.

DELIVERABLE. Anything that can be physically delivered and includes non- manufactured things such as meeting minutes or reports.

QUALITY ASSURANCE. The government procedures to verify that services being performed by the Contractor are performed according to acceptable standards.

QUALITY ASSURANCE SURVEILLANCE PLAN (QASP). An organized written document specifying the surveillance methodology to be used for surveillance of contractor performance.

QUALITY CONTROL. All necessary measures taken by the Contractor to assure that the quality of an end product or service shall meet contract requirements.

SUBCONTRACTOR. One that enters into a contract with a prime contractor. The Government does not have privity of contract with the subcontractor.

2.2 Acronyms.

3. Requirements.

3.1 Recruiting and Advertising Services. The contractor shall:

3.1.1. Showcase and promote the Air National Guard at all state-wide high school STEM and athletic activities.

3.1.2. Stand up recruiting booths, display banners, run advertisements, and conduct PA announcements across the various events.

3.1.3. Provide various logo placement at events and on the contractor’s website.

3.1.4. Provide full page ad placements in online programs.

3.1.5. Place bathroom mirror sticker promotions across several bathroom facilities of applicable event locations.

3.1.6. Host an Alaska Air National Guard vs Alaska Army National Guard basketball event.

3.1.7. Run :30 and :15 second commercial spots (on rotation) for all streamed events.

3.1.8. Allow for on-site participation/presence at various events to include participation in various awards ceremonies and on-court opportunities (as applicable).

3.1.9. Submit a Forecasted Calendar of Events for applicable period of performance/year (PoP).

3.1.10. Submit Summary of Events for each month, providing confirmation that each scheduled event/service was performed.

TECHNICAL EXHIBIT 1

Performance Requirements Summary

This Performance Requirements Summary includes performance standards. The Government will use these standards to determine contractor performance and will compare contractor performance to the Acceptable Quality Level (AQL).

Quality Levels (AQL) Surveillance Method / By Whom

/176 WG Recruiters, Contractor & CO

/176 WG Recruiters, Contractor & CO

(ANG Version - Aug 2015)

TECHNICAL EXHIBIT 2

Deliverables Schedule