Solicitation Amendment W91CRB25RA0220001 SF 30.pdf

11. THIS ITEM ONLY APPLIES TO AMENDMENTS OF SOLICITATIONS

The above numbered solicitation is amended as set forth in Item 14. The hour and date specified for receipt of Offers is extended. is not extended.

Offers must acknowledge receipt of this amendment prior to the hour and date specified in the solicitation or as amended, by one of the following methods:

(a) By completing items 8 and 15, and returning copies of the amendment; (b) By acknowledging receipt of this amendment on each copy of the offer submitted;

or (c) By separate letter or electronic communication which includes a reference to the solicitation and amendment numbers. FAILURE OF YOUR ACKNOWLEDGMENT TO BE RECEIVED AT THE PLACE DESIGNATED FOR THE RECEIPT OF OFFERS PRIOR TO THE HOUR AND DATE SPECIFIED MAY RESULT IN REJECTION OF YOUR OFFER.

If by virtue of this amendment you desire to change an offer already submitted, such change may be made by letter or electronic communication, provided each letter or electronic communication makes reference to the solicitation and this amendment, and is received prior to the opening hour and date specified.

12. ACCOUNTING AND APPROPRIATION DATA (If required)

13. THIS ITEM APPLIES ONLY TO MODIFICATIONS OF CONTRACTS/ORDERS.

IT MODIFIES THE CONTRACT/ORDER NUMBER AS DESCRIBED IN ITEM 14.

CHECK ONE A. THIS CHANGE ORDER IS ISSUED PURSUANT TO: (Specify authority) THE CHANGES SET FORTH IN ITEM 14 ARE MADE IN THE CONTRACT ORDER

NUMBER IN ITEM 10A.

B. THE ABOVE NUMBERED CONTRACT/ORDER IS MODIFIED TO REFLECT THE ADMINISTRATIVE CHANGES (such as changes in paying office, appropriation data, etc.) SET FORTH IN ITEM 14, PURSUANT TO THE AUTHORITY OF FAR 43.103(b).

C. THIS SUPPLEMENTAL AGREEMENT IS ENTERED INTO PURSUANT TO AUTHORITY OF:

D. OTHER (Specify type of modification and authority)

E. IMPORTANT: Contractor is not is required to sign this document and return copies to the issuing office.

14. DESCRIPTION OF AMENDMENT/MODIFICATION (Organized by UCF section headings, including solicitation/contract subject matter where feasible.)

Except as provided herein, all terms and conditions of the document referenced in Item 9A or 10A, as heretofore changed, remains unchanged and in full force and effect.

15A. NAME AND TITLE OF SIGNER (Type or print) 16A. NAME AND TITLE OF CONTRACTING OFFICER (Type or print)

15B. CONTRACTOR/OFFEROR

(Signature of person authorized to sign)

15C. DATE SIGNED 16B. UNITED STATES OF AMERICA

(Signature of Contracting Officer)

16C. DATE SIGNED

Previous edition unusable STANDARD FORM 30 (REV. 11/2016) Prescribed by GSA FAR (48 CFR) 53.243

AMENDMENT OF SOLICITATION/MODIFICATION OF CONTRACT 1. CONTRACT ID CODE PAGE OF PAGES

2. AMENDMENT/MODIFICATION NUMBER 3. EFFECTIVE DATE 4. REQUISITION/PURCHASE REQUISITION NUMBER 5. PROJECT NUMBER (If applicable)

6. ISSUED BY CODE 7. ADMINISTERED BY (If other than Item 6) CODE

8. NAME AND ADDRESS OF CONTRACTOR (Number, street, county, State and ZIP Code) (X) 9A. AMENDMENT OF SOLICITATION NUMBER

9B. DATED (SEE ITEM 11)

10A. MODIFICATION OF CONTRACT/ORDER NUMBER

10B. DATED (SEE ITEM 13)

CODE FACILITY CODE

SF 30 BLOCK 14 CONTINUATION PAGE

SUMMARY OF CHANGES

Solicitation/Contract Form Continuation

The following changes have been made:

INFORMATION FROM TO

Response Due Date 18 Aug 2025 19 Aug 2025

List of Contract Documents, Exhibits, or Attachments

Miscellaneous text in this section has been added to:

Questions Received Answers

Will the selected contractor be conducting a total of two (2)- one-day Master classes or one (1)- two-day Master class?

The onsite class are anticipated to be two (2) one

(1) day Master classes

Are all 120 participants expected to be in one class?

Spread across two classes? or other? 20-25 participants total expected for only one class

Reviewing the hours being allotted to the various personnel (Senior Subject Matter Expert: 100 hours, Project Manager: 32 hours, Training Specialist /Instructor: 460 hours, and Technical Editor:

110 Hours) - are the hours outside of the time required to conduct the Master Classes and the Interviews (Deep Dive) expected to be on-site?

The only onsite hours expected are for the two

(2) one (1) day Master classes

W91CRB25RA0220001

Also the LOE document states 12 months as the time frame, is this just the standard placeholder? Can you confirm this contract is 2 months (October - December 2025)

Period of Performance (PoP) is 2 months (06 Oct 25 - 05 Dec 25).

Will the selected contractor be responsible for hosting the online content or does it need to be uploaded on an existing platform?

The selected contractor will provide training that will be uploaded on an existing platform

The SAM Notice lists the competition as LPTA while the Solicitation specified Best Value. Can you please clarify soonest? This one difference can determine whether we proceed or not. (We prefer Best Value, especially since the solicitation requires customization which shouldn't be a commodity buy by LPTA.)

Updated. The LPTA process will be used for evaluation.

The SAM Notice says that the proposal is limited to 12 pages while the Solicitation gives a more defined approach for volumes and page limits, up to 40 pages for the Tech Approach. This is a significant difference, particularly given a short turnaround time of 7 days (when questions are due - at best answers would be published the same day the proposal is due). Can you please clarify soonest?

This is a 40-page limit on volume 2: Technical & Staffing.

The Solicitation is clear on the POP being 06 Oct 25 - 05 Dec 25 where the LOE spreadsheet indicates 12-months for each CLIN. Can you please clarify soonest?

The PoP is 06 Oct 25 - 05 Dec 25. The LOE spreadsheet was updated.

Would you kindly confirm if this is an entirely new effort or is there an incumbent currently providing these services? If so, would you please provide the incumbent contract details?

This is a new requirement.

What will be the contract value for this opportunity?

The Government do not have an answer to this question.

Addendum to Evaluation - Commercial Product and Commercial Services

Miscellaneous text in this section has been modified to:

A. BASIS FOR AWARD (Section M).

Based upon an evaluation of all factors, the Government seeks to award to an offeror if their proposal provides the Government with the greatest confidence that it will best meet or exceed the requirements.

The Government will base the decision on an evaluation of the contractor's proposal against all evaluation criteria in the solicitation with the following guidelines:

- To receive consideration for award, the offeror's proposal shall not have received an unacceptable rating in any of the two (2) non-cost/price evaluation factors.

The Government intends to make an award without communications but reserves the right to conduct communications if it is later determined by the Contracting Officer (KO) to be necessary. The Government may reject the proposal if such action is in the public interest; and waive informalities and minor irregularities.

The OCI Risk Mitigation Plan will be assessed by the KO as part of a responsibility determination. If the KO determines that the offeror has an OCI that cannot be mitigated, then the offeror may not be eligible for award.

FACTORS TO BE EVALUATED:

Factor 1 - Technical and Staffing

Phase One:

Deep Dive

- Assess eight high-value emails, presentations, leadership messaging and/or other high-value touchpoints with clients and colleagues.

- Conduct two in-depth interviews with leaders to identify gaps, audience, and goals.

Design for Attention

- Create three customized "before and after" in-depth case studies of written content to demonstrate clarity best practices

- Create one customized before and after case study of a section of a presentation to demonstrate visual storytelling best practices

- Clearly demonstrate the What, So What and Now What

Showcase Results

- Develop "before and after" case studies to be used in interactive activities in the in-person sessions

- Provide data on measurable improvements in four core areas: Readability, Complexity, Clarity and Tone

Phase Two:

Two Master Classes

- Full Day session customized to ATEC organization and team structure

- New skills and assessment tools to develop compelling messages that action

- Innovation approaches for aligning with best practices and next steps

Reinforce New Habits

- Includes digital playbook with power challenge activities to support

Factor 2 - Past Performance (Acceptable/Unacceptable)

Factor 3 - Cost/Price

Evaluation Criteria:

The Government intends to award this contract to an offeror on the basis that their proposal meets or exceeds the requirement represents the best overall value and is determined to be the most beneficial to the Government, with the requisite consideration discussed below using the three (3) evaluation factors:

Technical and Staffing, Past Performance, and Cost/Price. The Past Performance will be rated on an Acceptable/Unacceptable basis. The Technical and Staffing factor will be adjectively rated. The Cost /Price factor will not be rated, but will be evaluated for completeness, reasonableness and for realism as specified below. The purpose of performing Lowest Price Technically Acceptable (LTPA) process, it ensures the offeror's proposal meets the minimum technical requirement specified in the solicitation. best value tradeoff, the Technical and Staffing factor is significantly more important than Cost/Price. In order for offeror to be considered for award, the proposal must receive at least an "Acceptable" rating in every non-price Factor. A proposal receiving a rating of "Unacceptable" in any non-cost/price Factor will not be eligible for award.

The Government intends to award this contract to an offeror on the basis that their proposal represents the best overall value and is determined to be the most beneficial to the Government, with the requisite consideration discussed below using the three (3) evaluation factors: Technical and Staffing, Past Performance, and Cost/Price. The Past Performance will be rated on an Acceptable/Unacceptable basis.

The Technical and Staffing factor will be adjectively rated. The Cost/Price factor will not be rated, but will be evaluated for completeness, reasonableness and for realism as specified below. For purposes of performing the best value tradeoff, the Technical and Staffing factor is significantly more important than Cost/Price. In order for offeror to be considered for award, the proposal must receive at least an "Acceptable" rating in every non-price Factor. A proposal receiving a rating of "Unacceptable" in any non-cost/price Factor will not be eligible for award.

EVALUATION APPROACH

Proposals shall be subject to evaluation by a team of Government personnel. Evaluations will be based upon the resources proposed, innovation of approach, technical experience of the offeror submitting the proposal. The tradeoff analysis will consider the relative advantages and disadvantages each proposal provides.

1. Technical and Staffing Factor. Note: Each bullet point MUST be addressed. The Technical factor is significantly more important than Cost/Price.

Phase One:

Deep Dive

- Assess eight high-value emails, presentations, leadership messaging and/or other high-value touchpoints with clients and colleagues.

- Conduct two in-depth interviews with leaders to identify gaps, audience, and goals.

Design for Attention

- Create three customized "before and after" in-depth case studies of written content to demonstrate clarity and best practices

- Create one customized before and after case study of a section of a presentation to demonstrate visual storytelling best practices

- Clearly demonstrate the What, So What and Now What

Showcase Results

- Develop "before and after" case studies to be used in interactive activities in the in-person sessions

- Provide data on measurable improvements in four core areas: Readability, Complexity, Clarity and Tone

Phase Two:

Two Master Classes

- Full Day session customized to ATEC organization and team structure

- New skills and assessment tools to develop compelling messages that action

- Innovation approaches for aligning with best practices and next steps

Reinforce New Habits

- Includes digital playbook with power challenge activities to support

The Technical and Staffing factor, excerpted below, focuses on the strengths, deficiencies, weaknesses, risks and uncertainties of the offeror 's proposal. The rating depicts how well the offeror's proposal meets each of the technical requirements.

Technical Rating Method

Rating Description

Outstanding Proposal demonstrates an exceptional approach and understanding of the requirements and contains multiple strengths, and risk of unsuccessful performance is low.

Good Proposal indicates a thorough approach and understanding of the requirements and contains at least one strength, and risk of unsuccessful performance is low to moderate.

Acceptable Proposal meets requirements and indicates an adequate approach and understanding of the requirements, and risk of risk of unsuccessful performance is no worse than moderate.

Marginal Proposal has not demonstrated an adequate approach and understanding of the requirements, and/or risk of unsuccessful performance is high.

Unacceptable Proposal does not meet requirements of the solicitation, and thus, contains one or more deficiencies, and/or risk of unsuccessful performance is unacceptable. Proposal is unawardable.

Definitions

Deficiency A combination of weaknesses that increases the risk of unsuccessful contract performance to an unacceptable level.

Strength

An aspect of an offeror's proposal that will exceed specified performance or capability requirements to the advantage of the Government during contract performance.

Weakness A flaw in the proposal that increases the risk of unsuccessful contract performance.

Uncertainty Any aspect of a non-cost/price factor proposal for which the intent of the offer is unclear.

1. 2. Past Performance Factor. Offerors past performance will be reviewed to determine recency and relevancy. Past performance information shall be provided in response to the solicitation. The Government may independently obtain information from other sources, which may be used to evaluate past performance against the requirements set forth in the solicitation. Past performance information is used to assess how well the offeror or major subcontractor(s) performed on contracts for the same or similar items and/or services as an indicator of how well they will perform the proposed requirements.

Offerors with no past performance shall state so. "Relevancy" in this context focuses primarily on whether the projects are substantially the same in size, scope, and complexity as the requirements of this RFP. Offerors are encouraged to provide information on problems regarding the offeror's own performance encountered on the identified projects and the offeror's corrective actions taken. If a prime offeror is submitting a past performance project that was performed as a subcontractor, the size of the past performance subcontract role (rather than the overall size of the requirement the subcontract supported) must have been the same or similar size as the requirements of this RFP.

Rating Description

Acceptable

Based on the offeror's performance record, the Government has a reasonable expectation that the offeror will successfully perform the required effort or the offeror's performance record is unknown. (See note below)

Unacceptable

Based on the offeror's performance record, the Government has little to no reasonable expectation that the offeror will be able to successfully perform the required effort.

3. Cost/Price Factor. The resulting agreement will contain Firm Fixed Price (FFP) and Cost CLINs. The Government will evaluate proposed labor rates; these rates are also subject to price realism analysis as determined by the KO and IAW FAR 15.404-1(d). Should the Government determine proposed prices are unrealistically low (an indication of "buy-in"), this will be considered a performance risk.

Pricing will be evaluated on the basis of price reasonableness. Price reasonableness pertains to the offeror's ability to propose a price which indicates that the offeror understands the nature and scope of work to be performed. The Government will evaluate proposal for award purposes based on labor hours and labor categories proposed. The proposed labor rates for the contract shall be in line with the negotiated base rates that were found to be fair and reasonable. Any changes to rates established in the contract will require supporting documentation as may be required by the KO.

D. PROPOSAL SUBMISSION (Section L).

1. . Introduction This solicitation is conducted IAW the procedures under Federal Acquisition Regulation (FAR) 12.1 - Acquisition of Commercial Products and Commercial Services. The offeror shall submit documentation illustrating their approach for satisfying the requirements of this solicitation.

Proposals must be clear, coherent, and prepared in sufficient detail for effective evaluation of the offeror's proposal against the evaluation criteria. The Offeror shall not simply rephrase or restate the Government's requirement, but rather provide rationale that addresses how the offeror intends to meet the requirements. The offeror shall assume the Government has no prior knowledge of its capabilities and experience. The Government will base its evaluation on the information presented in the offeror's proposal unless stated otherwise. Proposals must clearly demonstrate how the offeror intends to accomplish the performance of work and must include convincing rationale and substantiation of all claims. The introductory sections/volume shall not be used to supplement other areas of the proposal which carry page limits.

The offerors shall describe its proposal, using graphs, charts, diagrams and narrative, in sufficient detail for the Government to understand and evaluate the nature of the approach. In its evaluation and confidence assessment, the Government will consider the degree of substantiation of the proposed approaches in the proposal's volumes. Questions regarding this solicitation and the contents therein shall be submitted, via email, no later than seven (7) calendar days after the solicitation is posted to the Contract Specialist, Tiffany Barnes at tiffany.n.barnes4.civ@army.mil. Phone calls will not be accepted. Responses to submitted questions will be published to the SAM.gov (https://www.sam.gov/) before the RFP closes.

If the contractor wishes to restrict the disclosure or use of its proposal, the contractor shall use the appropriate FAR-defined restriction legend (FAR 52.215-1(e)). Individual subcontractor/vendor proprietary information may be submitted via separate emails to the Contract Specialist listed above.

The information contained in these emails must be referenced (title, page and section number as appropriate) within the main proposal where the information would have been included if it were not subcontractor/vendor proprietary. The information in these submissions is subject to all other applicable requirements of the RFP.

The Offeror is responsible for ensuring any electronic format file is free from viruses, malware, or other malicious types of code. Electronic format files submitted by the Offeror that are found to contain viruses, malware, or other malicious types of code will be set aside, and the contents of those files will not be considered by the Government.

2. Proposal Submission Requirements

a. The offeror's proposal shall consist of four (4) files (volumes). The files shall be labeled as follows:

Volume Volume Title Section Titles Page Limit

Adobe Acrobat (.

pdf) or MS Word (.doc)

Introduction

- Table of Contents

- Acronym List

- Compliance Matrix

- OCI Identification Plan

- Evidence of Commitments from Subcontractors/Teaming Partners/Affiliates

- Signed Copy of SF1449 with fill-in sections of solicitation completed

No limit

Phase One:

Deep Dive

- Assess eight high-value emails, presentations, leadership messaging and/or other high-value touchpoints with clients and colleagues.

- Conduct two in-depth interviews with leaders to identify gaps, audience, and goals.

Design for Attention

- Create three customized "before and after" in-depth case studies of written content to demonstrate clarity and best practices

- Create one customized before and after case study of a section of a presentation to demonstrate visual storytelling best practices

Adobe Acrobat (.

pdf) or MS Word (.doc)

Technical & Staffing

- Clearly demonstrate the What, So What and Now What

Showcase Results

- Develop "before and after" case studies to be used in interactive activities in the in-person sessions

- Provide data on measurable improvements in four core areas:

Readability, Complexity, Clarity and Tone

Phase Two:

Two Master Classes

- Full Day session customized to ATEC organization and team structure

- New skills and assessment tools to develop compelling messages that action

- Innovation approaches for aligning with best practices and next steps

Reinforce New Habits

- Includes digital playbook with power challenge activities to support

40 pages (Resumes are not included in the page count)

3 Adobe Acrobat (.pdf) or MS Word (.

doc)

Past Performance

- Intro/Summary

- Past Performance Exhibit

- Past Performance POCs

1 Page

3 Pages

No Limit

MS Excel (.xls) and MS Word (.

doc)

Cost/Price

- MS Excel (.xls)

- Narrative

No Limit

No Limit

b. Files shall not contain classified data. The use of hyperlinks in is prohibited.proposals

c. The Government will use information provided under each Volume strictly to evaluate the applicable Factor and will not use that information to evaluate any other Factor in other Volumes.

d. Within the Technical and Staffing Factor Volume, Sections for each sub-area within the Technical and Staffing Volume shall be clearly identified.

e. Pages with text shall be single spaced. Each paragraph shall be separated by at least one blank line.

A standard, 12-point minimum font size applies. Only Arial or Times New Roman fonts are acceptable.

Tables and illustrations may use a reduced font size no less than 8-point and may be in a landscape orientation. A page is defined as a sheet of paper that contains information, to include an electronic representation of how a page would look if it were printed out in hard copy. Page limits exclude intentionally blank pages (shall include the annotation "Page is Intentionally Blank" or other comparable legend), title pages, tables of contents, acronym lists, and lists of illustrations only; these pages shall not contain information needed for evaluating the proposal. All material shall be contained within the page limit identified for each volume, unless otherwise specified. Partial pages count as a full page. All pages within a page-limited volume shall be consecutively numbered, starting at page one, and shall not exceed the page limitation.

f. Proposal submitted (20MB maximum) via email to Contract Specialist, Tiffany Barnes, at tiffany.n.

and Contracting Officer, Heather Caughorn, at barnes4.civ@army.mil heather.m.caughorn.civ@army.

mil prior to the date and time specified in Block 8 of the Standard Form 1449. Offerors shall send one Proposals received (1) email, inclusive of all files (volumes) attached, in response to the solicitation.

prior to the due date and time will receive an emailed confirmation of receipt from the Contract Specialist or the KO. If the Offerors does not receive confirmation of proposal receipt, it is the responsibility of the Offeror to confirm its proposal was received. All communications regarding proposal submission shall be in writing.

g. If offerors believe that the requirements in these instructions contain an error, omission, conflict, or are otherwise unsound; offerors shall immediately notify the Contract Specialist identified above by e-mail.

h. Elaborate brochures or documentation, detailed artwork, or other embellishments are unnecessary and are not desired.

i. Offeror's initial proposal shall contain its best terms from a price and technical standpoint. The Government may reject any or all proposal if such action is in the public interest; and waives informalities and minor irregularities in the proposal received.

j. No pricing information shall be included in the Technical and Staffing volume. If the proposal received ail to separate Non-price Volume data from Price Volume data, it may be determined non-responsive and may not be considered for award.

3. PROPOSAL FILES

a. The submission shall be clearly indexed and logically assembled. Each volume shall Format.

be clearly identified and shall begin at the top of a page. All pages of each volume shall be appropriately numbered and identified by the complete company name, date and RFP number in the header and/or footer. Files shall use the following page setup parameters:

Margins - Top, Bottom, Left, Right - 1"

Gutter - 0"

W91CRB25RA0220001

mailto:heather.m.caughorn.civ@army.mil mailto:heather.m.caughorn.civ@army.mil

From Edge - Header, Footer 0.5"

Page Size, Width - 8.5"

Page Size, Height - 11"

NOTE: 11X17 folded pages are acceptable for tables/graphic representations; however, each 11X17 page counts as two pages.

b. All information shall be confined to the appropriate file. The offeror shall Content Requirement.

confine submissions to essential matters, sufficient to define the proposal in a concise manner, to permit a complete and accurate evaluation of each proposal.

(i) VOLUME I - Introduction. In the Introductory volume, offerors shall represent that by proposal submission, their firm will perform all requirements specified in the RFP. In addition, the Offeror shall provide the following information in Volume I:

Table of Contents. The Offeror shall provide a master Table of Contents covering the entire proposal.

Acronym List. The Offeror shall provide a master Acronym List covering acronyms used in all proposal volumes.

Proposal Compliance Matrix. The Offeror shall provide a Proposal Compliance Matrix that cross references the content of proposal volumes with Section L requirements.

Organizational Conflicts of Interest (OCI) Identification and Risk Mitigation Plan:

The offeror shall conduct due diligence and submit with their proposal an "Organizational Conflict of Interest (OCI) Identification and Risk Mitigation Plan". This plan shall identify all facts that a reasonably prudent person would consider relevant in determining whether a potential conflict of interest might arise in the award or performance of this contract. The OCI Plan shall identify at a minimum all current contracts involving work that may impact the DASA-CE Cost and Price Portal Services program or otherwise creates the appearance of an OCI as anticipated by the Federal Acquisition Regulation (FAR).

In the context of OCI, involvement is defined as any participation or connection to a project, contract, program, or product which may create actual or perceived OCI. As part of a responsibility determination, the KO will review statements provided by , evaluate the submittals considering in-house knowledge as to the company's program support, and determine whether or not there is an OCI. The submission must include all subcontractors and affiliates. Subcontractor and affiliate OCI is equivalent to a prime contractor OCI.

For any potential conflicts of interest, the offeror shall provide a risk mitigation plan to be reviewed and approved by the KO. The risk mitigation plan shall provide verifiable means of eliminating any significant conflict of interest in the performance of this contract. The risk mitigation plan shall also describe the contractor's current policies for identifying, reporting, and preventing future organizational and personal conflicts of interest that might arise in the performance of this contract.

In addition, within the submitted OCI plan, the offeror shall identify any contractor personnel to be employed under the terms of the submitted proposal who were previously employed, within the last two years, by the Government organization(s) to receive service under this contemplated contract.

Evidence of Commitments from Subcontractors/Team Members/Affiliates:

Offeror proposing subcontractors/team members/affiliates or other organizational elements not part of the entity submitting the proposal shall provide evidence of the commitment from these organizations to perform as presented in the proposal. Examples might include completed and signed teaming agreements, subcontracts, joint venture agreements, or other similar commitments. If the offeror is a division or subsidiary of another company, provide an organizational chart depicting all parent and affiliated companies of the offeror.

Personnel with Binding Authority:

The offeror shall provide the name, title, and contact information (current telephone number and email address at a minimum) of the personnel within the company who possess contractual binding authority and will be supporting the proposal as well as any resulting contract award.

(i) VOLUME II - Technical & Staffing. The technical proposal shall contain adequate information so that the Government can determine whether the proposed service meets all the requirements outlined in the PWS. All requirements specified in the RFP are mandatory. By proposal submission, offeror represent that their firm will perform all requirements specified in the PWS. Offerors shall not merely reiterate the objectives or reformulate the requirement specified in the RFP. In the technical proposal, offeror shall address the proposed approach for meeting the requirement for ATEC's requirements. The technical proposal shall demonstrate the ability to meet all solicitation requirements. Offerors shall identify in their proposal if their firm does not meet the minimum requirements. If the firm does not possess the resources to meet the requirements of the PWS, the offeror must discuss how they intend to meet the requirements (ie. Subcontracting). The offeror's technical approach must address the following aspects of the PWS:

Factor 1 - Technical and Staffing

Phase One:

Deep Dive

- Assess eight high-value emails, presentations, leadership messaging and/or other high-value touchpoints with clients and colleagues.

- Conduct two in-depth interviews with leaders to identify gaps, audience, and goals.

Design for Attention

- Create three customized "before and after" in-depth case studies of written content to demonstrate clarity best practices

- Create one customized before and after case study of a section of a presentation to demonstrate visual storytelling best practices

- Clearly demonstrate the What, So What and Now What

Showcase Results

- Develop "before and after" case studies to be used in interactive activities in the in-person sessions

- Provide data on measurable improvements in four core areas: Readability, Complexity, Clarity and Tone

Phase Two:

Two Master Classes

1.

2.

3.

4.

5.

6.

7.

8.

9.

- Full Day session customized to ATEC organization and team structure

- New skills and assessment tools to develop compelling messages that action

- Innovation approaches for aligning with best practices and next steps

Reinforce New Habits

- Includes digital playbook with power challenge activities to support

(iii) The offeror shall provide narrative descriptions of VOLUME III - Past Performance.

three (3) recent, relevant contracts performed by the offeror. Of those three (3) records, one (1) must have been performed by the offeror as the prime. Additionally, two (2) recent, relevant contracts performed by each major subcontractor or team member shall be submitted, if applicable. For any efforts previously performed as a subcontractor, the offeror shall ensure that contact information provided includes contact information for personnel who are familiar with the offeror's work as a subcontractor.

A "major subcontractor" is defined to be a subcontract that is proposed to provide a minimum of $500,000 in effort in any single year during the period of performance. A "recent" contract is defined as one that is either in process or completed within three years of the solicitation date. A "relevant" contract is a contract that is similar in size or scope and complexity to the Leadership and Management Training requirement. For each contract, clearly indicate how the contract effort is both recent and relevant. The offeror's narrative description shall also include:

Contractor/company name/division performing the work.

Address.

Program identification/title.

Government Agency being supported.

Contract number.

Contract type.

Contract value.

Prime contractor name (if different from the contractor name cited above).

Contract award date.

j. Forecasted or actual completion date.

k. Description of the nature of the contractual effort and skills mix.

l. Identification of any problems encountered during performance and how resolved.

m. Identification of any other constraints similar to those expected to be encountered in performing the Cost and Performance Portal Services contract.

n. Identification and explanation of any contract Terminations for Default, Show Cause Notices, or Cure Notices associated with the submitted contract.*

*The offeror shall separately identify any instances where the offeror has received a Termination for Default, Show Cause Notice, or Cure notice over the past three years outside of the contracts submitted for past performance. If the offeror has not received a Termination for Default, Show Cause Notice, or Cure notice over the past three years outside of the contracts submitted for past performance, the offeror shall expressly state so on the first page of the Past Performance volume (Summary Table page).

VOLUME IV - Cost/Price. Price data shall only be included in the price volume, Volume IV, and not within any other proposal volume. This volume shall consist of all information, required to support proposed prices. Adequate price competition is anticipated therefore Certified Cost and Pricing Data are not currently required IAW FAR 15.403-1(b)(1); however, the Government reserves the right to request such data prior to award if none of the exemptions in FAR 15.403-1

(b) apply. There is no page limitation for this volume. Proposed price will not be adjectively rated. A total price will be evaluated for the offeror. The total evaluated price will be the summation of the Section B CLINs. The Offeror must propose manpower identical with the levels stated in the LOE_Spreadsheet.xls provided with this solicitation. Offerors must not deviate from the stated LOE hours provided in the LOE_Spreadsheet.xls, or their proposal will not be considered for award. The LOE_Spreadsheet shall be for evaluation purposes only. This spreadsheet shall be completed and submitted with the offeror's price proposal, accompanied by a comprehensive narrative and supporting documentation necessary for a complete understanding of the amounts/rates proposed. The price proposal will be evaluated IAW the price criteria in FAR 15.404-1 as determined necessary by the KO based on competition and other factors. The objective of price proposal analysis is to ensure that the proposed price is fair and reasonable.

Accordingly, the analytical techniques and procedures described in FAR 15.404-1 may be used singly or in combination with others to ensure the costs are fair and reasonable. IAW FAR 15.404- 1(a)(4), Cost analysis may also be used to evaluate data other than certified cost or pricing data to determine reasonableness when a fair and reasonable price cannot be determined through price analysis alone. The offeror and subcontractor proposal will be evaluated based on the price reasonableness criteria contained in FAR 15.404-1. The manner and degree of the criteria used will be determined by the KO based on competition and other factors. A proposal is presumed to represent the offeror's best effort to respond to the solicitation. Any significant inconsistency, if unexplained, raises a fundamental issue of the offeror's understanding of the nature and scope of the work required and may be grounds for rejection of the proposal. Offeror shall provide proposed price as required for all CLINs in Section B. The offeror's price proposal shall contain sufficient quantitative and narrative documentation necessary to adequately support and explain the reasonableness of the proposed price proposed in proposal Section B. To help ensure this requirement, a Microsoft Excel workbook titled LOE_Spreadsheet has been provided as an attachment to this solicitation. Instructions for completing LOE_Spreadsheet.xls are contained in that file. These spreadsheets will help facilitate a more efficient, consistent, and fair evaluation of offeror's proposal, and aid in post-award contract administration. Offerors are encouraged to provide whatever supplemental information necessary to help the government understand why the proposed price is reasonable. Supporting narrative shall be submitted in Microsoft Word or Excel (2007 or later) compatible format. Any supporting schedules shall be submitted in a Microsoft Excel (2007 or later) compatible readable format. The offeror is to provide two electronic copies of their price proposal. The Excel version of the completed LOE_Spreadsheet.xls shall also be included with the rest of the proposal submission. One shall be locked (read only) and one shall be open. Worksheet formulas shall be readable. Direct Labor Rates: The offeror/subcontractor shall address and provide documentation supporting the reasonableness of each proposed direct labor rate. Direct labor rates directly or indirectly based on CBA/DoL Wage Determinations shall be cross referenced to the appropriate wage category in the CBA/DoL Wage Determination in the price proposal. IAW FAR 15.404-3(b)(1) each offeror shall conduct appropriate price analysis to establish the reasonableness of proposed subcontractor prices. Evidence of their review shall be submitted as part of the offeror's price proposal. Any subcontractor proprietary information can be submitted under separate cover to KO if the subcontractor declines to provide documentation to the offeror. If any of the offeror or subcontractor labor rates contain "uncompensated overtime" as defined in FAR 52.237-10 the offeror and/or subcontractor shall so indicate the existence of uncompensated overtime and its price impact on the offeror's or subcontractor's proposal to the offeror as part of the offeror's price proposal. The impact of any Collective Bargaining Agreements (CBAs) and prevailing DoL Wage Determinations shall be considered and incorporated as necessary in proposing direct labor rates for Fair Labor Standards Act (FLSA) non-exempt personnel/wage categories covered by the Service Contract Act as referenced in FAR Part 22. Since wage increases/adjustments for proposed FLSA/SCA non-exempt labor will be covered by CBA and DoL Wage Determination changes during the life of the contract, offerors are NOT to apply escalation to non-exempt base labor rates covered by CBA/DoL Escalation can be applied to FLSA exempt labor categories (i.e. management, professional, and administrative) as defined by DoL, however cannot be applied to FLSA/SCA non- exempt wage categories for the purposes of this solicitation and resulting contract. CBA and Wage Determination adjustments will be granted on the annual anniversaries from time of award of the initial contract IAW FAR 52.222-43 or 52.222-44 as reference in this contract.

The Government requests that the offeror submit a total compensation plan, IAW FAR 52.222-46 and the RFP, detailing the salaries and fringe benefits proposed. The offeror shall provide the manner in which the salary was developed as well as the supporting data used to determine the salary. Additionally, the offeror shall provide the number of days it offers to employees for:

Paid Leave/Vacation

Holidays

Sick Leave

Jury Duty

Military Leave

Bereavement Leave and

Any other leave category offered.

The offeror shall detail the health benefits it provides, including the dollar amount the employer and employee pays for:

Health Insurance

Health/Flexible Spending Account

Dental Insurance

Vision Insurance

Health reimbursement

Disability Insurance Short & Term

Disability Insurance Long Term and

Life insurance.

The offeror shall detail additional benefits it provides, including the dollar amount the employer pays, matching benefits, and the frequency and manner it pays these benefits:

401K or retirement plan

Profit sharing

Tuition reimbursement

Bonuses or additional pay and

Any other benefits provided.

If the offeror provides any other employee benefits not mentioned previously, they shall be detailed in a manner that the Government can make a determination of the adequacy of the Professional Compensation Plan.

6515 INTEGRITY COURT, ABERDEEN PROVING GROU MD 21005-5001

ABERDEEN PROVING GROU, MD 21005-5001

UNITED STATES

TIFFANY BARNES, EMAIL: TIFFANY.N.BARNES4.CIV@ARMY.MIL TELEPHONE: 520-671-1224

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