Amendment W911SD-24-R-0141 U00001.pdf
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- Solicitation number
- W911SD24R0141
About this file
This document is an amendment to Solicitation W911SD24R0141 for Social Media Management and Engagement Consulting services for the United States Military Academy at West Point. The amendment includes Request for Information (RFI) questions and answers. Key details:
The solicitation is a 100% Women-Owned Small Business (WOSB) set-aside under NAICS code 541810 with a $25.5M size standard. It requires the management of a minimum of 6 social media accounts, with 5 user accounts for USMA staff to access the social media management tool. The performance work includes organic social media strategy and content development for 7 live events per year. Proposals are due by July 5, 2024, and the government anticipates making an award by July 31, 2024. The contract will be Firm-Fixed Price. The incumbent contract is W911SD-20-F-0021. The offeror must have an active SBA-certified WOSB status, but no official SBA letter is required.
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Other files
| File | Type | Posted |
|---|---|---|
| Attachment II - Sample Consent Letter.docx | DOCX document | |
| Attachment I-Past Performance Assessment.pdf | ||
| W911SD-24-R-0141.pdf | ||
| Attachment III - Specific Relevant Contracts Sheet.docx | DOCX document | |
| Addendum 52.212-1.docx | DOCX document |
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Text version
MICC - WEST POINT PCO
DAYANNA.WALLACE.CIV@ARMY.MIL
PH: 845-938-8180
WEST POINT NY 10966
0012046626
AMENDMENT OF SOLICITATION/MODIFICATION OF CONTRACT
Except as provided herein, all terms and conditions of the document referenced in Item 9A or 10A, as heretofore changed, remains unchanged and in full force and effect.
15A. NAME AND TITLE OF SIGNER (Type or print)
30-105-04EXCEPTION TO SF 30
APPROVED BY OIRM 11-84
STANDARD FORM 30 (Rev. 10-83) Prescribed by GSA
FAR (48 CFR) 53.243
The purpose of this amendment is to include the RFIs and answ ers. Add addendum #1 Instructions to offerors (initially included as separate attachment). All other terms and conditions remain unchanged.
1. CONTRACT ID CODE PAGE OF PAGES
J 1 8
16A. NAME AND TITLE OF CONTRACTING OFFICER (Type or print)
16C. DATE SIGNED
BY
16B. UNITED STATES OF AMERICA15C. DATE SIGNED15B. CONTRACTOR/OFFEROR
(Signature of Contracting Officer)(Signature of person authorized to sign)
8. NAME AND ADDRESS OF CONTRACTOR (No., Street, County, State and Zip Code) X W911SD24R0141
X 9B. DATED (SEE ITEM 11)
02-Jul-2024
10B. DATED (SEE ITEM 13)
9A. AMENDMENT OF SOLICITATION NO.
11. THIS ITEM ONLY APPLIES TO AMENDMENTS OF SOLICITATIONS
X The above numbered solicitation is amended as set forth in Item 14. The hour and date specified for receipt of Offer is extended, X is not extended.
Offer must acknowledge receipt of this amendment prior to the hour and date specified in the solicitation or as amended by one of the following methods:
(a) By completing Items 8 and 15, and returning 1 copies of the amendment; (b) By acknowledging receipt of this amendment on each copy of the offer submitted;
or (c) By separate letter or telegram which includes a reference to the solicitation and amendment numbers. FAILURE OF YOUR ACKNOWLEDGMENT TO BE RECEIVED AT THE PLACE DESIGNATED FOR THE RECEIPT OF OFFERS PRIOR TO THE HOUR AND DATE SPECIFIED MAY RESULT IN
REJECTION OF YOUR OFFER. If by virtue of this amendment you desire to change an offer already submitted, such change may be made by telegram or letter, provided each telegram or letter makes reference to the solicitation and this amendment, and is received prior to the opening hour and date specified.
12. ACCOUNTING AND APPROPRIATION DATA (If required)
13. THIS ITEM APPLIES ONLY TO MODIFICATIONS OF CONTRACTS/ORDERS.
IT MODIFIES THE CONTRACT/ORDER NO. AS DESCRIBED IN ITEM 14.
A. THIS CHANGE ORDER IS ISSUED PURSUANT TO: (Specify authority) THE CHANGES SET FORTH IN ITEM 14 ARE MADE IN THE
CONTRACT ORDER NO. IN ITEM 10A.
B. THE ABOVE NUMBERED CONTRACT/ORDER IS MODIFIED TO REFLECT THE ADMINISTRATIVE CHANGES (such as changes in paying office, appropriation date, etc.) SET FORTH IN ITEM 14, PURSUANT TO THE AUTHORITY OF FAR 43.103(B).
C. THIS SUPPLEMENTAL AGREEMENT IS ENTERED INTO PURSUANT TO AUTHORITY OF:
D. OTHER (Specify type of modification and authority)
E. IMPORTANT: Contractor is not, is required to sign this document and return copies to the issuing office.
14. DESCRIPTION OF AMENDMENT/MODIFICATION (Organized by UCF section headings, including solicitation/contract subject matter where feasible.)
10A. MOD. OF CONTRACT/ORDER NO.
U0001
2. AMENDMENT/MODIFICATION NO. 5. PROJECT NO.(If applicable)
6. ISSUED BY
3. EFFECTIVE DATE
05-Jul-2024
CODE
MICC - WEST POINT
681 ROGERS PLACE
WEST POINT NY 10996-1514
W911SD 7. ADMINISTERED BY (If other than item 6)
4. REQUISITION/PURCHASE REQ. NO.
CODE W911SD
FACILITY CODECODE
EMAIL:TEL:
W911SD24R0141
SECTION SF 30 BLOCK 14 CONTINUATION PAGE
SUMMARY OF CHANGES
SECTION SF 30 - BLOCK 14 CONTINUATION PAGE
The following have been added by full text:
REQUEST FOR INFORMATION (RFI_
Request for Information (RFI) Solicitation No. W911SD24R0141
Question for the Government Answers 1 What is the contract number, contract value, Period of
Performance?
The previous contract number is W911SD- 20-F-0021 with a period of performance of a Base + 3 option years; from 01/01/2020 to 12/31/2023
2 When does the government anticipate making the award? On or Before 31 July 2024 3 Will the government consider extending the proposals to
07/23/24?
No
4 Because this is a WOSB set-aside procurement, does the government require the contractor to have an active SBA-certified WOSB status in the Dynamic Small Business Search? Does the government require an official letter from the SBA?
Yes, an active SBA certified WOSB status is needed. However, no official letter from the SBA is required.
5 Can the government confirm whether social media strategy expectations include organic and paid means of achieving objectives?
Organic Only
6 How many social media accounts will be managed? At a minimum 6.
Facebook, Instagram, Snapchat, YouTube, X, LinkedIn. Exact channels may change based on updates to political / military policy and regulations and changing demographic trends.
7 Will USMA staff require access to the social media management tool? If so, how many users?
Yes , 5 account users.
Question for the Government Answers 8 Would USMA like to perform any further analysis on content external to its brand as part of these requirements to monitor West Point and competitor coverage across news, online, broadcast, and/or social media?
No
9 Does the USMA have any other sources of data (e.g. survey) that it would want to include as part of recurring performance analysis?
No
10 How many social media accounts will be managed? See #6 11 Because this procurement is LPTA, can the government clarify if they would like to have paid social media? If yes, can they provide an NTE media buy amount?
No paid social requirements
12 Table 3 indicates the Government would like Volume III - Past Performance to have a 3 page limit. Please clarify/confirm the Government would like each Past Performance to have a 1 page limit (3 Pages total for 3 Past Performance examples) but the Table of Contents, Summary Page, and Consent Letters have a separate page limit.
A list with 3 relevant and recent past performance with same or similar scope, duration and complexity. Ensure to describe the scope/objective of the contract and how it is similar to this contract opportunity. Please do not exceed 3 pages.
13 Could the Government specify the number of personnel requiring social media management and scheduling platform access?
Can the Government confirm that each of the seven live events mentioned in the PWS occurs only once yearly?
Yes, once a year
SECTION SF 1449 - CONTINUATION SHEET
The following have been modified:
ADDENDUM 52.212-1
ADDENDUM FAR 52.212-1
Instructions to Offerors – Commercial Products and Commercial Services
A. Proposal Submittal and Inquiries.
1. Proposals shall be submitted electronically via email. Proposals shall be submitted on or before the closing date and time identified in block 8 of the SF1449 to the following email address:
Dayanna.Wallace.civ@army.mil
2. The point of contact responsible for supplying additional information and answering all inquiries is the Contracting Specialist. Address all questions or concerns the offeror may have to Contract Specialist Dayanna Wallace. All questions (Requests for Information- RFI) regarding this solicitation shall be submitted in writing no later than 12:00 PM on Friday, 5 July 2024 via email to:
Dayanna.Wallace.civ@army.mil
B. General Instructions
1. All offerors must ensure their SAM Registration reflects corresponding NAICS.
2. The selection of a source for award purposes will be conducted utilizing simplified acquisition procedures as delineated in FAR Part 13.
3. The Proposal. The submission of the documentation specified below will constitute the offerors acceptance of the terms and conditions of the RFP, concurrence with the Performance Work Statement (PWS), and contract type.
4. It is the Government’s intention to award without discussions. Offerors are encouraged to present their best technical and prices in their initial proposal submission.
5. Instructions outlined in paragraph C below, prescribe the format for the proposal and describes the approach for the development and presentation of proposal data. These instructions are designed to ensure the submission of information needed to allow for evaluation of proposals.
6. If an offeror believes that the requirements in these instructions contain an error, an ambiguity, omission, or are otherwise deemed unsound, the offeror shall immediately notify the contracting offeror in writing with supporting rationale. The offeror is reminded that the Government reserves the right to award this effort based on the initial proposal, as received, without discussion.
7. In accordance with FAR Subpart 4.8 (Government Contract Files), the Government will retain one copy of all unsuccessful proposals. Unless the offeror requests otherwise, the Government will destroy extra copies of such unsuccessful proposals.
. All referenced documents/attachments for this solicitation are available through the Government Point of Entry website at https://www.SAM.gov. Offerors are encouraged to subscribe for real-time e-mail notifications when information has been posted to the website for this solicitation.
If any necessary documents are not available on SAM.gov please notify the point of contact shown on the Standard Form 1449.
C. Proposal Preparation Instructions
1. Offeror’s proposal shall consist of four (4) separate volumes: General, Mission Capability, Past Performance, and Price.
2. Format
(a) The proposals shall be organized into four (4) volumes. Each clearly marked as to volume number, title, copy number, solicitation identification and the offeror's name. Printing shall be easily readable (12-pitch type or 10 point proportional spacing.) Cross-references should be utilized to preclude unnecessary duplication of data between sections. The file name shall be “Company Name – Initial” for the first submission. The file name of later submissions (if necessary), shall be “Company Name – Revision X’ with X indicating the number of the revision. Page limitations are as follows:
Table 3
VOLUME TITLE PAGE LIMITS
I General
N/A
II Mission Capability 20
III Past Performance (3 ONLY) 3 IV Price N/A
(c) Limitation. The proposal shall not exceed the limits stated above. The Government will not accept any changes to the contractor’s proposal after the closing date of the solicitation.
3. Content
(a) Volume I – General. Completed Standard Form 1449 - signature and date, contractor information, subcontractor information, teaming agreements and SAM Unique Entity Identifier (UEI).
(1) The SF 1449 shall be fully completed upon submission. The Contractor is cautioned that the SF 1449 must contain a signature in block 30(a) of the form. The contractor shall acknowledge any amendments to the RFP in accordance with the instructions on the SF 30 and with FAR provision 52.212-1. The Contractor shall provide the name, title, and telephone number of the company/division point of contact regarding decisions made with respect to your Quote and who can obligate your company contractually. Also, identify those individuals authorized to negotiate with the Government.
(b) Volume II – Mission Capability.
(1) The Mission Capability Volume shall be clear, concise, and include sufficient detail for effective evaluation and for substantiating the validity of stated claims in the Offeror’s proposal. Legibility, clarity and coherence are very important. Proposals will be evaluated against the Mission Capability factors defined 52.212-2 Addendum. The proposal should not simply rephrase or restate the Government's requirements, but rather shall provide convincing rationale to address how the offeror intends to meet these requirements. Statements that the offeror understands, can, or will comply with the PWS (including referenced publications, technical data, etc.); statements paraphrasing the PWS or parts thereof (including applicable publications, technical data, etc.); and phrases such as “standard procedures will be employed” or “well known techniques will be used,” etc., will be considered unacceptable. Offerors shall assume that the Government has no prior knowledge of their facilities and experience and will base its evaluation on the information presented in the offeror's proposal.
(2) The Mission Capability Volume shall, at a minimum, be prepared in a form consistent with the PWS and the evaluation criteria for award set forth in 52.212-2 addendum.
The section shall be prepared in an orderly format and in sufficient detail to enable the Government to make a thorough evaluation of the contractor’s technical competence and ability to comply with the contract task requirements specified in the PWS.
(c) Volume III - Past Performance. The Past Performance evaluation will be accomplished by reviewing aspects of an Offeror's recent and relevant Past Performance, focusing on performance which is relevant to the effort as it directly relates to the work being procured under this solicitation and as defined in Performance Work Statement (PWS)
Past Performance information described herein is required on the offeror and all subcontractors, teaming partners, and/or joint venture partners expected to perform 20 percent or more of the proposed effort based on the total proposed price. The offeror shall submit, along with the information required in this paragraph, a consent letter, executed by each subcontractor, teaming partner, and/or joint venture partner, authorizing release of adverse past performance information to the Government. Offerors will be provided the opportunity to respond to adverse past performance information. For each identified effort for a commercial customer, the offeror shall also submit a client authorization letter, authorizing release to the Government of requested information on the offeror's performance.
1. Early Proposal Information. The offeror is requested to submit the Past Performance Volume 10 calendar days after the RFP issuance date, to the Contracting Specialist.
2. The offeror shall include documentation regarding its relevant past performance as it directly relates to the work being procured under this solicitation. Ensure that each relevant task listed is similar in scope, complexity and magnitude of the service requested. The offeror SHALL NOT go back any farther than three (3) years for the submitted data. The past performance data shall document a successful history of past contract performance.
3. In conducting the Past Performance evaluation, the Government reserves the right to use both the information provided in the offeror’s Past Performance Volume and information obtained from other sources, such as the Contractor Performance Assessment Reporting System (CPARS) or similar systems, Defense Contract Management Agency (DCMA) and commercial sources. Offerors are reminded that both independent data and data provided by offerors in their proposals may be used by the Government to evaluate offeror past performance. However, the burden of providing thorough, complete, and current past performance information as requested in this paragraph remains with the offerors. All past performance comments received will be taken into account and could affect the overall rating.
The overall past performance evaluation is a subjective decision based on the data received. In the case of an offeror without a record of relevant past performance or for whom information on past performance is not available or so sparse that no meaningful past performance rating can be reasonably assigned, the offeror may not be evaluated favorably or unfavorably on past performance. The offeror shall be determined to have unknown past performance. In the context of acceptability/unacceptability, “unknown” shall be considered “acceptable.”
4. Submission Requirements. The offeror shall submit a Past Performance Volume containing the following:
Table of Contents Summary Page describing the role of the offeror and each subcontractor, teaming partner, and /or joint venture partner that the offeror is required to provide Past Performance Specific Relevant Contract Reference Sheets for the past performance experience in accordance with Attachment I.
Consent Letters executed by each subcontractor, teaming partner, and/or joint venture partner, authorizing the release of past performance information to the Government. Offerors will be provided the opportunity to respond to such information. A sample consent letter is attached as Attachment II.
Specific Relevant Contracts Format - Sheets in accordance with Attachment III. The offeror shall provide documentation outlining the offeror’s past performance with contracts, as a prime or major subcontractor, which is the same or similar in size, time, scope, and complexity to the services being procured under this Solicitation. The submittal shall include rationale supporting the assertion of relevance and how it was determined that the work performed previously was the same or similar in size, time, scope, and complexity to the work specified by this solicitation. Offerors are required to explain what aspects of the contracts are deemed relevant to the proposed effort, and to what aspects of the proposed effort they relate.
Recency- . To be recent, the effort must be ongoing or must have been performed during the past three (3) years from the date of issuance of this solicitation.
Past Performance Questionnaire - See Attachment I, For the contracts identified on each Specific Relevant Contract Reference, the offeror shall forward a copy of the Past Performance Questionnaire to the points of contact responsible for monitoring performance under such contracts. The points of contact shall return the questionnaires directly to Dayanna Wallace, Contract Specialist no later than proposal submission due date. . The information contained in the questionnaires will be used to evaluate the offeror’s past performance. New entities that have no past customers shall annotate on the Summary Page that they have had no previous clients and that the minimum number of questionnaires cannot be provided.
(d) Volume IV- Price – The offeror shall complete Section B of the solicitation. For the Price Volume, the electronic version will take precedence for any differences noted between the hard copy and electronic versions of an offeror’s proposal.
Certified cost or pricing data is not anticipated due to expected competition.
(End of Summary of Changes)
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