Addendum 52.212-1.docx

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Social Media Management and Engagement Consulting
Solicitation number
W911SD24R0141
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This document is an Addendum to FAR 52.212-1 Instructions to Offerors for a commercial contract opportunity. The key details are:

The U.S. Military Academy at West Point has a requirement for Social Media Management and Engagement Consulting services. This is a 100% Set-Aside for WOSB Small Businesses under NAICS code 541810. Proposals must be submitted electronically by the closing date and time to the specified email address. The selection will be made utilizing simplified acquisition procedures under FAR Part 13. The Government intends to award without discussions based on initial proposals. Proposals should be organized into four volumes: General, Mission Capability, Past Performance, and Price. The Mission Capability volume must provide convincing rationale addressing how the offeror will meet the requirements. Past Performance information is required on the offeror and key subcontractors. Pricing is Firm Fixed Price. All questions must be submitted in writing to the Contracting Specialist.

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ADDENDUM FAR 52.212-1

Instructions to Offerors – Commercial Products and Commercial Services

A. Proposal Submittal and Inquiries.

1. Proposals shall be submitted electronically via email. Proposals shall be submitted on or before the closing date and time identified in block 8 of the SF1449 to the following email address:

Dayanna.Wallace.civ@army.mil

2. The point of contact responsible for supplying additional information and answering all inquiries is the Contracting Specialist. Address all questions or concerns the offeror may have to Contract Specialist Dayanna Wallace. All questions (Requests for Information- RFI) regarding this solicitation shall be submitted in writing no later than 12:00 PM on Friday, 5 July 2024 via email to:

Dayanna.Wallace.civ@army.mil

B. General Instructions

1. All offerors must ensure their SAM Registration reflects corresponding NAICS.

2. The selection of a source for award purposes will be conducted utilizing simplified acquisition procedures as delineated in FAR Part 13.

3. The Proposal. The submission of the documentation specified below will constitute the offerors acceptance of the terms and conditions of the RFP, concurrence with the Performance Work Statement (PWS), and contract type.

4. It is the Government’s intention to award without discussions. Offerors are encouraged to present their best technical and prices in their initial proposal submission.

5. Instructions outlined in paragraph C below, prescribe the format for the proposal and describes the approach for the development and presentation of proposal data. These instructions are designed to ensure the submission of information needed to allow for evaluation of proposals.

6. If an offeror believes that the requirements in these instructions contain an error, an ambiguity, omission, or are otherwise deemed unsound, the offeror shall immediately notify the contracting offeror in writing with supporting rationale. The offeror is reminded that the Government reserves the right to award this effort based on the initial proposal, as received, without discussion.

7. In accordance with FAR Subpart 4.8 (Government Contract Files), the Government will retain one copy of all unsuccessful proposals. Unless the offeror requests otherwise, the Government will destroy extra copies of such unsuccessful proposals.

. All referenced documents/attachments for this solicitation are available through the Government Point of Entry website at https://www.SAM.gov. Offerors are encouraged to subscribe for real-time e-mail notifications when information has been posted to the website for this solicitation.

If any necessary documents are not available on SAM.gov please notify the point of contact shown on the Standard Form 1449.

C. Proposal Preparation Instructions

1. Offeror’s proposal shall consist of four (4) separate volumes: General, Mission Capability, Past Performance, and Price.

2. Format

(a) The proposals shall be organized into four (4) volumes. Each clearly marked as to volume number, title, copy number, solicitation identification and the offeror's name. Printing shall be easily readable (12-pitch type or 10 point proportional spacing.) Cross-references should be utilized to preclude unnecessary duplication of data between sections. The file name shall be “Company Name – Initial” for the first submission. The file name of later submissions (if necessary), shall be “Company Name – Revision X’ with X indicating the number of the revision. Page limitations are as follows:

Table 3

VOLUME
TITLE
PAGE LIMITS
I
General

N/A

II
Mission Capability
20
III
Past Performance (3 ONLY)
3
IV
Price
N/A

(c) Limitation. The proposal shall not exceed the limits stated above. The Government will not accept any changes to the contractor’s proposal after the closing date of the solicitation.

3. Content

(a) Volume I – General. Completed Standard Form 1449 - signature and date, contractor information, subcontractor information, teaming agreements and SAM Unique Entity Identifier (UEI).

(1) The SF 1449 shall be fully completed upon submission. The Contractor is cautioned that the SF 1449 must contain a signature in block 30(a) of the form. The contractor shall acknowledge any amendments to the RFP in accordance with the instructions on the SF 30 and with FAR provision 52.212-1. The Contractor shall provide the name, title, and telephone number of the company/division point of contact regarding decisions made with respect to your Quote and who can obligate your company contractually. Also, identify those individuals authorized to negotiate with the Government.

(b) Volume II – Mission Capability.

(1) The Mission Capability Volume shall be clear, concise, and include sufficient detail for effective evaluation and for substantiating the validity of stated claims in the Offeror’s proposal. Legibility, clarity and coherence are very important. Proposals will be evaluated against the Mission Capability factors defined 52.212-2 Addendum. The proposal should not simply rephrase or restate the Government's requirements, but rather shall provide convincing rationale to address how the offeror intends to meet these requirements. Statements that the offeror understands, can, or will comply with the PWS (including referenced publications, technical data, etc.); statements paraphrasing the PWS or parts thereof (including applicable publications, technical data, etc.); and phrases such as “standard procedures will be employed” or “well known techniques will be used,” etc., will be considered unacceptable. Offerors shall assume that the Government has no prior knowledge of their facilities and experience and will base its evaluation on the information presented in the offeror's proposal.

(2) The Mission Capability Volume shall, at a minimum, be prepared in a form consistent with the PWS and the evaluation criteria for award set forth in 52.212-2 addendum. The section shall be prepared in an orderly format and in sufficient detail to enable the Government to make a thorough evaluation of the contractor’s technical competence and ability to comply with the contract task requirements specified in the PWS.

(c) Volume III - Past Performance. The Past Performance evaluation will be accomplished by reviewing aspects of an Offeror's recent and relevant Past Performance, focusing on performance which is relevant to the effort as it directly relates to the work being procured under this solicitation and as defined in Performance Work Statement (PWS)

Past Performance information described herein is required on the offeror and all subcontractors, teaming partners, and/or joint venture partners expected to perform 20 percent or more of the proposed effort based on the total proposed price. The offeror shall submit, along with the information required in this paragraph, a consent letter, executed by each subcontractor, teaming partner, and/or joint venture partner, authorizing release of adverse past performance information to the Government. Offerors will be provided the opportunity to respond to adverse past performance information. For each identified effort for a commercial customer, the offeror shall also submit a client authorization letter, authorizing release to the Government of requested information on the offeror's performance.

1. Early Proposal Information. The offeror is requested to submit the Past Performance Volume 10 calendar days after the RFP issuance date, to the Contracting Specialist.

1. The offeror shall include documentation regarding its relevant past performance as it directly relates to the work being procured under this solicitation. Ensure that each relevant task listed is similar in scope, complexity and magnitude of the service requested. The offeror SHALL NOT go back any farther than three (3) years for the submitted data. The past performance data shall document a successful history of past contract performance.

1. In conducting the Past Performance evaluation, the Government reserves the right to use both the information provided in the offeror’s Past Performance Volume and information obtained from other sources, such as the Contractor Performance Assessment Reporting System (CPARS) or similar systems, Defense Contract Management Agency (DCMA) and commercial sources. Offerors are reminded that both independent data and data provided by offerors in their proposals may be used by the Government to evaluate offeror past performance. However, the burden of providing thorough, complete, and current past performance information as requested in this paragraph remains with the offerors. All past performance comments received will be taken into account and could affect the overall rating. The overall past performance evaluation is a subjective decision based on the data received. In the case of an offeror without a record of relevant past performance or for whom information on past performance is not available or so sparse that no meaningful past performance rating can be reasonably assigned, the offeror may not be evaluated favorably or unfavorably on past performance. The offeror shall be determined to have unknown past performance. In the context of acceptability/unacceptability, “unknown” shall be considered “acceptable.”

1. Submission Requirements. The offeror shall submit a Past Performance Volume containing the following:

1. Table of Contents

1. Summary Page describing the role of the offeror and each subcontractor, teaming partner, and /or joint venture partner that the offeror is required to provide Past Performance Specific Relevant Contract Reference Sheets for the past performance experience in accordance with Attachment I.

1. Consent Letters executed by each subcontractor, teaming partner, and/or joint venture partner, authorizing the release of past performance information to the Government. Offerors will be provided the opportunity to respond to such information. A sample consent letter is attached as Attachment II.

1. Specific Relevant Contracts Format - Sheets in accordance with Attachment III. The offeror shall provide documentation outlining the offeror’s past performance with contracts, as a prime or major subcontractor, which is the same or similar in size, time, scope, and complexity to the services being procured under this Solicitation. The submittal shall include rationale supporting the assertion of relevance and how it was determined that the work performed previously was the same or similar in size, time, scope, and complexity to the work specified by this solicitation. Offerors are required to explain what aspects of the contracts are deemed relevant to the proposed effort, and to what aspects of the proposed effort they relate.

1. Recency- . To be recent, the effort must be ongoing or must have been performed during the past three (3) years from the date of issuance of this solicitation.

1. Past Performance Questionnaire - See Attachment I, For the contracts identified on each Specific Relevant Contract Reference, the offeror shall forward a copy of the Past Performance Questionnaire to the points of contact responsible for monitoring performance under such contracts. The points of contact shall return the questionnaires directly to Dayanna Wallace, Contract Specialist no later than proposal submission due date. . The information contained in the questionnaires will be used to evaluate the offeror’s past performance. New entities that have no past customers shall annotate on the Summary Page that they have had no previous clients and that the minimum number of questionnaires cannot be provided.

(d) Volume IV- Price – The offeror shall complete Section B of the solicitation. For the Price Volume, the electronic version will take precedence for any differences noted between the hard copy and electronic versions of an offeror’s proposal.

Certified cost or pricing data is not anticipated due to expected competition.

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