Attachment 3 - PWS_TV and Theater_2026.08.21.pdf

NEW MEXICO AIR

NATIONAL GUARD

ADVERTISING PACKAGE

SERVICE

PWS

APRIL 2, 2026August 24, 2026

NMANG RECRUITING AND RETENTION

2251 Air Guard Rd SE, Kirtland Air Force Base, NM 87117

Version April 3, 2026August 24, 2026

Table of Contents General

1.1. Scope:

1.2. Background:

1.3. Period of Performance (PoP)

1.4. General Information

2. Definitions and Acronyms

2.1. Definitions

2.2. Acronyms

3. Government Furnished Property

4. Contractor Furnished Property

4.1. General

5. Requirements

5.1. Program Management

5.2. Campaign Management and Reporting

5.3. Media and Marketing Strategy

5.3.1. Marketing Campaigns

5.3.2. Targeted Digital Advertising

5.3.3. Live Promotion

5.3.4. Creative Services

5.4. Movie Theater Advertisements

6. Applicable Publications

TECHNICAL EXHIBIT 1 PERFORMANCE REQUIREMENTS SUMMARY (PRS)

TECHNICAL EXHIBIT 2 DELIVERABLES SCHEDULE

PERFORMANCE WORK STATEMENT (PWS)

FOR

NEW MEXICO AIR NATIONAL GUARD

RECRUITING AND RETENTION ADVERTISING PACKAGE SERVICES

General:

1.1. Scope: The contractor shall provide all personnel, equipment, tools, materials, supervision, and quality control necessary, except as specified in Paragraph 3.0 as

Government Furnished, to perform Marketing and Advertising Services, as defined in this PWS.

1.1.1. Objectives: The objective of this Performance Work Statement (PWS) is to provide a comprehensive marketing package to the New Mexico Air National Guard

(NMANG) for recruitment and retention goals. The Contractor shall provide services to generate qualified recruitment leads, offer a customized lead capture and nurturing solution, and support the Recruiting and Retention Office leadership, recruiters, and marketing staff and the contractor shall develop and publish an annual enterprise advertising plan. The integrated advertising plan typically includes multiple channels and platforms, including linear television, theater, streaming and digital marketing (display and video). Most enterprise advertising drives traffic to one of the recruiting websites or recruiting offices to encourage prospects and influencers to learn more about various component opportunities, benefits, etc.

1.2. Background: New Mexico Air National Guard Recruiting and Retention Office’s mission is to promote the NMANG to gain interest and attention of prospective recruits.

The NMANG has a dual mission that is not understood well, and the general public has a hard time distinguishing Air National Guard from Active Duty. The primary target market is non-prior/prior service (NPS) individuals 17-42 years of age. The NMANG requires the services of a contractor with experience providing marketing and advertising solutions for the Air National Guard to develop and execute a comprehensive marketing program that includes branding, engagements, leads, and recruiter support to help the

NMANG achieve recruitment and retention goals.

1.3. Period of Performance (PoP): The period of performance for this contract shall be for one twelve-monththree-month base period with four twelve-month3-month option periods that may be exercised at the discretion of the Government. The total period of performance, including the base and all option periods, shall not exceed six (6) months.

1.3.1. Base Year: 3 months

1.3.2. Option 1: 3 months

1.4. General Information:

1.4.1. Place and Performance of Services: The contractor has the discretion to determine the specific digital platforms and media outlets for this advertising campaign.

However, the geographic place of performance is restricted to the Designated

Market Areas (DMA). Within this defined geographic area, the contractor's choice of advertising channels and methods must align with the campaign's objectives and effectively engage the organization's target audience as specified in this PWS. The physical work location for the contractor's staff remains at their discretion.

1.4.2. Quality Control (QC): The contractor shall develop and maintain an effective QC

Plan (QCP) to ensure services are performed in accordance with this PWS. The contractor shall develop and implement procedures to identify, prevent, and ensure non-recurrence of defective services. The contractor’s QCP is the means by which it assures itself that its work complies with the requirements of the contract. As a minimum, the contractor shall develop QC procedures that address the areas identified in Technical Exhibit 1, Performance Requirements Summary (PRS). A final QCP shall be submitted to the Contracting Officer Representative (COR) NLT

30 days after contract award. After acceptance of the QCP, the contractor shall obtain the Contracting Officer’s (KO’s) acceptance in writing of any proposed changes to its QCP.

1.4.3. Quality Assurance (QA): The Government will evaluate the contractor’s performance under this contract in accordance with the Quality Assurance

Surveillance Plan (QASP). This plan is primarily focused on what the Government will do to ensure that the contractor has performed in accordance with the performance standards. It defines how the performance standards will be applied, the frequency of surveillance, and acceptable quality level(s) or defect rate(s).

1.4.4. Communications Security/Information Technology (COMSEC/IT) Security. All communications with DoD organizations are subject to COMSEC review. All telephone communications networks are continually subject to intercept by unfriendly intelligence organizations. DoD has authorized the military departments to conduct COMSEC monitoring and recording of telephone calls originating from, or terminating at, DoD organizations. Therefore, the contractor is advised that any time contractor personnel place or receive a call they are subject to COMSEC procedures. The contractor shall ensure wide and frequent dissemination of the above information to all employees dealing with DoD information. The contractor shall abide by all Government regulations concerning the authorized use of the

Government's computer network, including the restriction against using the network to recruit Government personnel or advertise job openings.

1.4.4.1. Protection of Personally Identifiable Information (PII). The contractor shall protect all PII encountered in the performance of services in accordance with Defense Federal Acquisition Regulation Supplement (DFARS) 224.103

Personally Identifiable Information and Department of Defense Directive

(DoDD) 5400.11, Department of Defense Privacy Program, and DoD 5400.11-

R. If a PII breach results from the contractor’s violation of the aforementioned policies, the contractor shall bear all notification costs, call-center support costs, and credit monitoring service costs for all individuals whose PII has been compromised.

1.4.5. Physical Security. The contractor shall safeguard all Government property provided for contractor use. At the close of each work period, Government facilities, equipment and materials shall be secured.

1.4.6. Post Award Conference/Periodic Progress Meetings: The contractor agrees to attend any post award conference convened by the KO in accordance with FAR

42.5. The KO, COR and other Government personnel, as appropriate, may meet periodically with the contractor to review the contactor’s performance. At these meetings, the KO will apprise the contractor of how the Government views the contractor’s performance and the contractor shall apprise the Government of problems, if any, being experienced. The contractor shall resolve outstanding issues raised by the Government. Contractor attendance at these meetings shall be at no additional cost to the Government.

1.4.7. Combating Trafficking in Persons: The United States Government has adopted a zero-tolerance policy regarding trafficking in persons. Contractors and contractor employees shall not engage in severe forms of trafficking in persons during the period of performance of the contract; procure commercial sex acts during the period of performance of the contract; or use forced labor in the performance of the contract. The Contractor shall notify its employees of the United States

Government’s zero tolerance policy, the actions that will be taken against employees for violations of this policy. The contractor shall take appropriate action, up to and including termination, against employees or subcontractors that violate the

US Government policy as described at FAR 22.17.

1.4.8. Data Rights. The Government has unlimited rights to all documents/materials produced under this contract. All documents and materials, to include the source codes of any software, produced under this contract shall be Government owned and are the property of the Government with all rights and privileges of ownership/copyright belonging exclusively to the Government. These documents and materials may not be used or sold by the contractor without written permission from KO. All materials supplied to the Government shall be the sole property of the

Government and may not be used for any other purpose. This right does not abrogate any other Government rights.

1.4.9. Organizational Conflicts of Interest (OCI): The contractor and subcontractor personnel performing services under this contract may receive, have access to or participate in the development of proprietary or source selection information (e.g., cost or pricing information, budget information or analyses, specifications or work statements, etc.) or perform evaluation services which may create a current or subsequent OCIs, as defined in FAR Subpart 9.5. The contractor shall notify the KO immediately whenever it becomes aware that such access or participation may result in any actual or potential OCI and shall promptly submit a plan to the KO to avoid or mitigate any such OCI. The contractor’s mitigation plan will be determined to be acceptable solely at the discretion of the KO. In the event the KO unilaterally determines that any such OCI cannot be satisfactorily avoided or mitigated, the KO may impose other remedies as he or she deems necessary, including prohibiting the contractor from participating in subsequent contracted requirements which may be affected by the OCI.

2. Definitions and Acronyms:

2.1. Definitions:

2.1.1. Contractor: A supplier or vendor awarded a contract to provide specific supplies or service to the Government. The term used in this contract refers to the prime.

2.1.2. Defective Service: A service output that does not meet the standard of performance associated with the PWS.

2.1.3. Deliverable: Anything that can be physically delivered and includes non-manufactured things such as meeting minutes or reports.

2.1.4. Key Personnel: Contractor personnel that are evaluated in a source selection process and that may be required to be used in the performance of a contract by the

PWS. When key personnel are used as an evaluation factor in best value procurement, an offer can be rejected if it does not have a firm commitment from the people that are listed in the proposal.

2.1.5. Physical Security: Actions that prevent the loss or damage of Government property.

2.1.6. Quality Assurance: The Government procedures to verify that services being performed by the Contractor are performed according to acceptable standards.

2.1.7. Quality Assurance Surveillance Plan (QASP): An organized written document specifying the surveillance methodology to be used for surveillance of contractor performance.

2.1.8. Quality Control: All necessary measures taken by the Contractor to ensure that the quality of an end product or service shall meet contract requirements.

2.1.9. Subcontractor: One that enters into a contract with a prime contractor. The

Government does not have privity of contract with the subcontractor.

2.1.10. Designated Market Area (DMA): Defined geographic region used by the FCC and the television industry to measure local viewing habits. They are non-overlapping county-based areas that define where local television stations command the largest share of viewing determining local market carriage for air, satellite and cable. For the purpose of this PWS, DMA areas are Albuquerque-Santa Fe, El Paso-Las

Cruces and Amarillo.

2.1.11. Digital Media Impression (DMI): One instance of an advertisement being served and rendered on the user device in the Designated Market Area regardless of user interaction.

2.2. Acronyms:

2.2.1. AEI Army Enterprise Infostructure

2.2.2. ANG Air National Guard

2.2.3. AR Army Regulation

2.2.4. AT/OPSEC Antiterrorism/Operational Security

2.2.5. BI Background Investigation

2.2.6. CM Contract Manager

2.2.7. COR Contracting Officer Representative

2.2.8. DA Department of the Army

2.2.9. DD254 Department of Defense Contract Security Classification

Specification

2.2.10. DFARS Defense Federal Acquisition Regulation Supplement

2.2.11. DoD Department of Defense

2.2.12. DSCA Defense Counterintelligence and Security Agency

2.2.13. DMA Designated Market Areas

2.2.14. DMI Digital Media Impressions

2.2.15. FAR Federal Acquisition Regulation

2.2.16. GFP/M/E/S Government Furnished

Property/Material/Equipment/Services

2.2.17. HQDA Headquarters, Department of the Army

2.2.18. HSPD Homeland Security Presidential Directive

2.2.19. IA Information Assurance

2.2.20. IS Information System(s)

2.2.21. KO Contracting Officer

2.2.22. NMANG New Mexico Air National Guard

2.2.23. NGB National Guard Bureau

2.2.24. NPS Non-Prior Service

2.2.25. OCI Organizational Conflict of Interest

2.2.26. PII Personally Identifiable Information

2.2.27. PIPO Phase In/Phase Out

2.2.28. POC Point of Contact

2.2.29. PRS Performance Requirements Summary

2.2.30. PS Prior Service

2.2.31. PWS Performance Work Statement

2.2.32. QA Quality Assurance

2.2.33. QASP Quality Assurance Surveillance Plan

2.2.34. QC Quality Control

2.2.35. QCP Quality Control Program

2.2.36. R&R Recruiting and Retention

2.2.37. SCR Service Contract Reporting

2.2.38. SSN Social Security Number

2.2.39. TE Technical Exhibit

2.2.40. USD(I) Under Secretary of Defense for Intelligence

3. Government Furnished Property, Material, Equipment and Services (GFP/M/E/S): The

Government will provide any property, material, equipment, and/or services for the purpose of performance under this contract.

4. Contractor Furnished Property, Materials, and Equipment (CFP/M/E): The contractor will provide all reasonable equipment and/or services to meet the specifications of this contract.

4.1. General: Except for those items specifically stated to be Government-Furnished in

Paragraph 3.0, the contractor shall furnish everything required to perform these services as indicated in Paragraph 1.1.

5. Requirements: The contractor shall conduct media research and develop a media and marketing strategy that will address NMANG’s marketing objectives The contractor shall provide a minimum of 76 television spots monthly for each of the three (3) months base and three (3) 4 months option. These advertisements should occur during each month of the 3-month period of performance. These 15- and 30-second advertisements will air across DMA.

80% of spots are guaranteed to air during key programming hours (4:00 am - 11:00 pm). The

Contractor shall secure additional, no-cost advertising placements by utilizing unsold inventory in DMA to increase the campaign's frequency. Furthermore, the Contractor shall manage the campaign in a manner projected to generate a return on investment.

5.1. Program Management: The contractor shall assign a Program manager to oversee all aspects of the program, including lead management system development, marketing campaign execution, and training and consultation.

5.1.1. The Program Manager shall have a working knowledge and adequate experience to facilitate the requirements of this contract. The contractor shall submit the resume of the proposed PM to COR for review and approval within 30 days after the award.

5.1.2. The Program Manager shall work alongside the COR.

5.2. Campaign Management and Reporting: The Contractor shall develop, deliver, and maintain a comprehensive Marketing Strategy and Execution Guide that will serve as the master plan for all marketing activities. This document must be based on NMANG mission priorities and incorporate market research, analytics, and timing to define the step-by-step execution plan to include monthly reports and proof of delivery on market progress and effectiveness.

5.2.1. The contractor shall provide a monthly spreadsheet of all data used, a written report that includes key findings and recommendations, and an online briefing for the following Key Performance Indicators (KPIs): The KPIs are as follows:

5.2.2. Audience and Awareness Metrics: The total number of times an ad is displayed to include the average number of times a person saw the ad.

5.2.3. Demographic Reporting: a breakdown of the general age groups and genders seeing the ads to ensure target audience (ages 17-42) and diverse audiences are being captured.

5.2.4. Geographic Reporting: Reporting by state, city and Designated Market Area

(DMA) verifying that the campaign is running throughout New Mexico and its regional areas defined in the DMA.

5.2.5. Engagement and Efficiency: Click-through rate (CTR) measuring the effectiveness of the ad created in generating interest (clicks vs. views). The percentage of users who clicked the ad and then completed an application

5.2.6. Report on Performance: Mobile devices vs. Desktop/Laptop devices

5.3. Media and Marketing Strategy: The Contractor shall develop and implement a marketing strategy that incorporates market research and analytics, provides tools and training for recruiters, and employs targeted marketing for lead generation. The contactor shall provide a written plan for managing execution of the marketing plan. The plan must be submitted 30 days after award.

5.3.1. Marketing Campaigns: The Contractor shall create and manage marketing campaigns using a mix of traditional and digital media. The contractor shall carry out the following campaigns:

5.3.2. Targeted Digital Advertising: The contractor shall deliver social media exposure with a minimum of 150,000 Digital Media Impressions (DMI) per month targeted to audiences in DMA.

5.3.3. Live Promotion: The contractor shall secure and coordinate two 7–10-minute live interview appearances airing in DMA in the key programming hours (4:00 am -

11:00 pm) that target audiences can receive through air, satellite and cable channels during the period of performance.

5.3.4. Creative Services: The contractor shall provide the following creative services:

5.3.4.1. The contractor shall monitor and evaluate the performance of each platform and provide the NMANG with access to an online dashboard tool showcasing the performance of each campaign platform in near real-time, including but not limited to the Key Performance Indicators (KPls) for selected media: impressions, cost per impression, clicks, click-through-rate, cost per click, on-site conversions, conversion rate, cost per conversion, completed video views, and social engagements (e.g., likes, comments, shares).

5.4. Movie Theater Advertisements. The New Mexico Air National Guard Recruiting office requires an advertising agency to run commercials in multiple theaters throughout the

DMA. The contractor shall be expected to perform normal cinema advertising services to support our recruiting efforts. The contractor will ensure that advertising generates impressions, creates brand recognition, builds awareness, attracts, inspires, transforms & recruits the selected target audience to include non-prior service men and women ages

17-42. Prior service members and current members of the armed forces.

5.4.1. Advertisements will be placed at the following locations for all daily showtimes:

City County Zip

Code

Location Screen

Count

ROSWELL CHAVES 88201 &

88203

ALBUQUERQUE-

SANTA FE

LAS CRUCES DONA ANA 88011 EL PASO (LAS

CRUCES)

ALBUQUERQUE BERNALILLO 87121 &

87123 & 87109

ALBUQUERQUE-

SANTA FE

FARMINGTON SAN JUAN 87401 ALBUQUERQUE-

SANTA FE

CARLSBAD EDDY 88220 ALBUQUERQUE-

SANTA FE

RUIDOSO LINCOLN 88345 ALBUQUERQUE-

SANTA FE

ALAMOGORDO OTERO 88310 ALBUQUERQUE-

SANTA FE

RIO RANCHO SANDOVAL 87124 ALBUQUERQUE-

SANTA FE

DEMING LUNA 88030 ALBUQUERQUE-

SANTA FE

HOBBS LEA-N 88240 ALBUQUERQUE-

SANTA FE

GALLUP MCKINLEY 87301 ALBUQUERQUE-

SANTA FE

CLOVIS CURRY 88101 AMARILLO 7

CLAYTON UNION 88415 EL PASO (LAS

CRUCES)

PORTALES ROOSEVELT 88130 AMARILLO 1

5.4.2. The contractor shall provide and coordinate day-to-day management of the local cinema advertising campaign. The contractor shall display and maintain commercial ads that play prior to the start of each movie. Commercials will run for 30 seconds each. The commercials will run on all 149 screens listed in graph 5.4.1, 7 days a week throughout the period of performance. The 30 second commercial will run a minimum of 1 time throughout preshow rotating in prime positions.

6. Applicable Publications: Publications applicable to this PWS are listed below:

Publication

(Chapter/Page)

Date of

Publication

Website

Federal Acquisition Regulation https://www.acquisition.gov/?q=browsefar

Defense Federal Acquisition Regulation

Supplement http://www.acq.osd.mil/dpap/dars/dfarspgi/current/index.

html or https://www.acquisition.gov/dfars Joint Travel Regulation (JTR) https://www.defensetravel.dod.mil/site/travelreg.cfm

DoDM 1000.13-M-V1

DoD Identification (ID) Cards

(Enclosure 2, paragraph 3.b)

01/23/2014

(Change 1:

07/28/2020) http://www.esd.whs.mil/Directives/issuances/dodm

Federal Information Processing Standards

(FIPS) Publication 201-2

Personal Identity Verification (PIV) of

Federal Employees and Contractors

(paragraph 9)

August 2013 http://nvlpubs.nist.gov/nistpubs/FIPS/NIST.FIPS.201-

2.pdf

DoDM 5200.2 Procedures for the DoD

Personnel Security Program (PSP)

04/03/2017 https://www.esd.whs.mil/Directives/issuances/dodm/

DoDI 5200.46

DoD Investigative and Adjudicative

Guidance for Issuing the Common

Access Card (CAC)

09/09/14

(Change 1:

05/04/2018) https://www.esd.whs.mil/Directives/issuances/dodi/

Homeland Security Presidential Directive

(HSPD)-12

Policy for a Common Identification

Standard for Federal Employees and

Contractors

08/27/2004 https://www.dhs.gov/homeland-security-presidential-directive-12

DoDI 5400.11

Department of Defense Privacy and Civil

Liberties Programs

01/29/2019 https://www.esd.whs.mil/Directives/issuances/dodi/

DoD 5400.11-R

Department of Defense Privacy Program

05/14/2007 https://www.esd.whs.mil/Directives/issuances/dodm/

DoDD 8140.01 Cyberspace Workforce Management

10/05/2020 https://www.esd.whs.mil/Directives/issuances/dodd/

DoD 8570.01-M

Information Assurance Workforce

Improvement Program

12/19/2005

(Change 4:

11/10/2015) https://www.esd.whs.mil/Directives/issuances/dodm/

DoD 5220.22-M

National Industrial Security Program

Operating Manual (NISPOM)

02/28/2006

(Change 2:

05/18/2016) https://www.esd.whs.mil/Directives/issuances/dodm/

DAFMAN 36-2032 16 January

2025(incorpo rating change

1 9 December https://static.e-publishing.af.mil/production/1/af_a1/publication/dafman

36-2032/dafman36-2032.pdf https://www.acquisition.gov/?q=browsefar http://www.acq.osd.mil/dpap/dars/dfarspgi/current/index.html http://www.acq.osd.mil/dpap/dars/dfarspgi/current/index.html https://www.acquisition.gov/dfars https://www.defensetravel.dod.mil/site/travelreg.cfm http://www.esd.whs.mil/Directives/issuances/dodm http://nvlpubs.nist.gov/nistpubs/FIPS/NIST.FIPS.201-2.pdf http://nvlpubs.nist.gov/nistpubs/FIPS/NIST.FIPS.201-2.pdf https://www.esd.whs.mil/Directives/issuances/dodm/ https://www.esd.whs.mil/Directives/issuances/dodi/ https://www.dhs.gov/homeland-security-presidential-directive-12 https://www.dhs.gov/homeland-security-presidential-directive-12 https://www.dhs.gov/homeland-security-presidential-directive-12 https://www.esd.whs.mil/Directives/issuances/dodi/ https://www.esd.whs.mil/Directives/issuances/dodm/ https://www.esd.whs.mil/Directives/issuances/dodd/ https://www.esd.whs.mil/Directives/issuances/dodm/ https://www.esd.whs.mil/Directives/issuances/dodm/ https://static.e-publishing.af.mil/production/1/af_a1/publication/dafman36-2032/dafman36-2032.pdf https://static.e-publishing.af.mil/production/1/af_a1/publication/dafman36-2032/dafman36-2032.pdf https://static.e-publishing.af.mil/production/1/af_a1/publication/dafman36-2032/dafman36-2032.pdf https://static.e-publishing.af.mil/production/1/af_a1/publication/dafman36-2032/dafman36-2032.pdf

TECHNICAL EXHIBIT 1 PERFORMANCE REQUIREMENTS SUMMARY (PRS)

This PRS includes performance objectives the Government will use to determine contractor performance and will compare contractor performance to the Acceptable Quality Level (AQL).

Performance Objective

Performance Standard Acceptable Quality Levels (AQL)

Surveillance Method / By Whom

5.0 The contractor shall provide

a minimum of 76 television spots monthly for each of the 3 months base and 34 months option. These advertisements should occur during each month of the 3-month period of performance. These 15- and

30-second advertisements will air across Designated

Market Areas (DMA) of

Albuquerque-Santa Fe, El

Paso-Las Cruces. 80% of spots are guaranteed to air during key programming hours (4:00 am - 11 :00 pm). The Contractor shall secure additional, no-cost advertising placements by utilizing unsold inventory in

DMA to increase the campaign's frequency.

Furthermore, the Contractor shall manage the campaign in a manner projected to generate a return on investment.

Monthly Contractor/COR

5.1 The contractor shall assign a

Program manager to oversee all aspects of the program, including lead management system development, marketing campaign execution, and training and consultation.

Within 30 days of the contract being awarded

Contracting officer/COR

5.1.2 The Program Manager shall

work alongside the COR

Throughout the contract period

COR

5.2 Campaign Management and

Reporting: The Contractor shall develop, deliver, and maintain a comprehensive

Marketing Strategy and

Execution Guide that will serve as the master plan for all marketing activities. This document must be based on

NMANG mission priorities and incorporate market research, analytics, and timing to define the step-by-step execution plan to include monthly reports and proof of delivery on market progress and effectiveness.

Monthly reports NLT the 5th of each month

COR

5.2.1 The contractor shall provide

a monthly spreadsheet of all data used, a written report that includes key findings and recommendations, and an online briefing for the following Key Performance Indicators (KPIs)

Monthly reports NLT the 20th of each month

COR

5.3 Marketing Strategy: The

Contractor shall develop and implement a marketing strategy that incorporates market research and analytics, provides tools and training for recruiters, and employs targeted marketing for lead generation. The contactor shall provide a written plan for managing execution of the marketing plan.

Monthly reports NLT the 20th of each month

COR

5.3.1 Marketing Campaigns: The

Contractor shall create and manage marketing campaigns using a mix of

Within 30 days of the contract being awarded

COR

traditional and digital media. The contractor shall execute the following campaigns

5.3.2 Targeted Digital

Advertising: The contractor shall deliver online web exposure with a minimum of 150,000 Digital Media

Impressions (DMI) per month targeted to audiences in (DMA) of Albuquerque-

Santa Fe, El Paso-Las

Cruces.

Monthly reports NLT the 20th of each month

COR

5.3.3 Live Promotion: The

contractor shall secure and coordinate two 7–10-minute live interview appearances airing in DMA in the key programming hours (4:00 am - 11 :00 pm) that target audiences can receive through air, satellite and cable channels during the period of performance.

Twice during the period of performance

COR

5.4.3 The contractor shall monitor

and evaluate the performance of each platform and provide the

NMANG with access to an online dashboard tool showcasing the performance of each campaign platform in near real-time, including but not limited to the Key

Performance Indicators

(KPIs) for select media channels: impressions, cost per impression, clicks, click-through-rate, cost per click, on-site conversions, conversion rate, cost per conversion, completed

Quarterly COR video views, and social engagements (e.g., likes, comments, shares).

TECHNICAL EXHIBIT 2 DELIVERABLES SCHEDULE

PWS Reference /

Deliverable Title

Frequency/ Due date Number of

Copies

Medium/Format Submit To

1.4.3 QCP

Within 30 days after award

Electronic

Submission

COR

5.1.1 PM Resume

Within 30 days after award

Electronic

Submission

COR

5.2 Campaign

Management and

Reporting Monthly 1

Electronic

Submission

COR

5.2.1The contractor shall provide a monthly spreadsheet

Monthly

Electronic

Submission

5.3 Media and

Marketing Strategy

Within 30 days after award

Electronic

Submission