Attachment 1 - PWS_Goathead_FINAL.pdf

July 14, 2026

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Performance Work Statement (PWS)

FOR

New Mexico Air National Guard

Sports Franchise Marketing and Partnership Package

1. General. The purpose of this partnership is to improve the visibility and community footprint of the New Mexico Air National Guard (NMANG). This partnership will increase brand awareness, generate qualified recruiting leads, and promote military service opportunities through strategic marketing, advertising, and community engagement associated with a high-visibility, professional or semi-professional sports franchise located in New Mexico.

1.1. Scope of Work. The New Mexico Air National Guard Recruiting Office requires a contractor to provide a comprehensive sports marketing and partnership package. The contractor shall provide arena/venue advertising, digital promotional opportunities, branding, and fan engagement activities throughout the period of performance in support of NMANG recruiting efforts.

1.2. Background. To effectively market opportunities to serve in the New Mexico Air

National Guard, the Recruiting Office requires access to high-visibility sporting events that attract a diverse and large-scale audience throughout New Mexico. A partnership with a premier sports franchise provides continuous exposure to thousands of spectators through venue advertising, digital media, promotional events, and fan engagement opportunities that support recruiting objectives and enhance public awareness of the

NMANG mission.

1.3. Period of Performance (POP). For the duration of one year following award of contract.

1.4. Place of Performance. Performance shall occur at all New Mexico Goatheads Home

Games and Associated Promotional Events held during the period of performance, located at 3001 CIVIC CENTER CIRCLE, RIO RANCHO, NM 87144.

1.4.1. Partnership Deliverables. The contractor shall provide the following partnership assets and promotional opportunities (or equivalent assets of equal or greater visibility/value):

1.4.1.1. Franchise Mobile Application Title/Premium Sponsor

1.4.1.2. Exclusive Field/Ice Maintenance Vehicle Partnership

1.4.1.3. High-Visibility Theme Night Partnership (including specialty apparel/jersey promotion, if applicable)

1.4.1.4. Windows and Door Entrance Store Partnership

1.4.1.5. Two (2) Prominent Field/Court/Ice-Side Advertisements

2. Definitions and Acronyms

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ANG – Air National Guard

NMANG – New Mexico Air National Guard

COR – Contracting Officer's Representative

3. Government Furnished Information/Government Furnished Equipment (GFI/GFE)

The Government will provide approved NMANG recruiting logos, branding, artwork, recruiting messaging, digital media, and commercial video files for use throughout the partnership. All Government-furnished materials shall be used only as approved by the

Contracting Officer's Representative (COR).

4. Contractor Furnished Property, Materials, and Equipment (CFP/M/E)

The contractor shall furnish all personnel, equipment, installation materials, advertising production, display systems, and event support necessary to execute the partnership package.

5. Task Requirements

Sports Marketing and Partnership Execution. The contractor shall coordinate, install, maintain, and manage all partnership assets included within this agreement throughout the period of performance. The contractor shall coordinate directly with the NMANG Recruiting

Office to ensure all branding complies with Government approval requirements and all partnership elements are delivered as contracted. Additionally, the contractor must work directly with New Mexico Goatheads Home Games or the Rio Rancho Events Center to perform the work.

The contractor shall provide the following partnership assets:

5.1. Franchise Mobile Application Title Sponsor

Provide exclusive title or premium partnership of the franchise's official mobile application. NMANG branding shall be prominently displayed within the application for the duration of the partnership.

5.2. Field/Ice Maintenance Vehicle Partnership

Provide exclusive NMANG branding on the team's primary playing surface maintenance vehicle(s) (e.g., Ice Resurfacing Machine, Bullpen Cart, Pitch/Field Groomer). Branding shall remain visible during all home games and other events where the vehicle is utilized throughout the period of performance.

5.3. High-Visibility Theme Night Partnership

Provide partnership of one (1) high-visibility theme night (e.g., Military Appreciation, Holiday Theme). Partnership shall include game-night recognition, promotional advertising, and a specialty apparel/jersey promotion, if included within the team's standard marketing capabilities.

5.4. Team Store Partnership

Provide prominent NMANG branding within the official Franchise Team/Merchandise

Store throughout the partnership period.

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5.5. Prominent Venue Advertisements

Install and maintain two (2) permanent, highly visible field/court/ice-side advertisements

(e.g., dasher boards, outfield walls, courtside LED displays) displaying NMANG branding at the home venue for the duration of the partnership.

5.6. Partnership Coordination

Coordinate installation schedules, artwork approvals, branding placement, and promotional activities with the NMANG COR to ensure all partnership deliverables are completed prior to scheduled events.

5.7. Performance Documentation

Provide a partnership performance report upon completion of the period of performance.

The report shall include photographs of all installed advertising, confirmation that partnership elements were delivered, attendance/foot-traffic figures, digital engagement metrics, and any available marketing or impression data.

6. Performance Requirements Summary (PRS)

PWS

Para

Task Performance

Standard

Acceptable

Quality Level

Surveillance

Method

5.1 Franchise Mobile

Application Title

Sponsor

NMANG branding displayed throughout

POP

100% availability Monthly/ Periodic

Inspection /

Verification

5.2 Field/Ice

Maintenance Vehicle

Partnership

Branding displayed at all home games

100% of scheduled home games

Prior to or during home games/ Periodic

Inspection

(Physical/Visual)

5.3 High-Visibility

Theme Night

Partnership

Partnership delivered as contracted

Event completed as scheduled

Once (On the event date) COR Inspection/

Direct Observation

5.4 Team Store

Partnership

Branding maintained throughout POP

100% availability Monthly/ Mid-season/

COR Periodic

Inspection/ Physical

Visual

5.5 Two Venue

Advertisements

Advertisements installed and maintained throughout

POP

100% availability Initial Install &

Monthly/ COR

Inspection/ Periodic

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5.6 Partnership

Coordination

Timely coordination with COR

95% of requests completed within required timeframes

Bi-weekly status meetings

5.7 Performance Report Submit final

partnership report with supporting documentation

Report submitted within 10 business days after the final sponsored event

COR review