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This document is a Request for Quotation (RFQ) issued by the Illinois Air National Guard for local marketing services with a focus on billboards and radio advertisements throughout the state. The campaign aims to attract interested and qualified applicants to serve as members of the Illinois Air National Guard. The RFQ has a set-aside for small businesses under NAICS code 541810, with a size standard of $25.5 million.

The RFQ outlines the approved local marketing strategies, which include printed billboards, print ads, public transportation ads, yard signs, and local events. Digital advertising in any form is prohibited, and the campaign will not overlap with existing national programs. Offerors are encouraged to provide past performance information and quote details, including overall marketing objectives, strategies, planned expenditures, and metrics to evaluate success. The government intends to award one contract, but reserves the right to consider partial or multiple awards. The RFQ includes various Federal Acquisition Regulation (FAR) and Defense Federal Acquisition Regulation Supplement (DFARS) clauses.