SOW.pdf
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- Attached to
- NNSY Job Fair - Advertising
- Solicitation number
- N4215826QN006
About this file
This Statement of Work (SOW) details advertising requirements for Norfolk Naval Shipyard's (NNSY) hiring campaign in Hampton Roads, Central Virginia, and the Outer Banks area for January 2026. The SOW requires a multi-channel advertising approach including 30-second TV and radio commercials, social media ads, streaming platform advertisements, and digital marketing targeting potential job candidates for engineering, mechanical, and technical positions.
Specific requirements include multiple Cable TV and news ads on channels like History and Discovery, radio spots across multiple stations, Facebook and Instagram targeted ads, streaming ads on platforms like Spotify and iHeart Radio, and Facebook geo-fenced digital advertising. The campaign will run throughout January 2026, with ads targeting professionals aged 25-40 in the closest 20 counties. The contractor must produce a summary of activity within 10 business days after the career fair on Saturday, January 24, 2026, and strive to achieve recruitment goals "above the average" of current trends. The commercial script emphasizes NNSY as an equal opportunity employer seeking U.S. citizens for various engineering and technical roles.
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Text version
STATEMENT OF WORK FOR
RADIO AND TELEVISION ADVERTISING IN HAMPTON ROADS, CENTRAL
VIRGINIA AND THE OUTER BANKS (NORTH CAROLINA) AREA ISO NORFOLK
NAVAL SHIPYARD HIRING
Scope:
To have applicants attend a NNSY Career Fair. NNSY Career Fair is being held on the following date and location in January 2026.
Periods of Performance:
Saturday, 24 January 2026
Requested Venue:
TBD
**Dates and locations subject to change based on availability**
Type of Commercial:
30 second generic hiring commercial ad to be aired January 2026.
Contractor Responsibility:
NNSY is requesting the successful Contractor strive to hit their “above the average” goal associated with their current trend.
To produce a summary of activity after the career fair, within 10 business days.
Produced commercial will air up to two weeks prior to the NNSY Career Fair, a minimum of three times throughout the day (morning, afternoon, evening) consistently for a lasting impact with the viewership.
Script:
“Norfolk Naval Shipyard, an equal opportunity employer in Portsmouth, Virginia, has full time job opportunities for engineers and engineering technicians from a variety of disciplines, including mechanical, structural, electrical, nuclear, welding and more. Also, seeking mechanics with at least 3 years of experience, and more. All applicants must be a U.S. citizen and be able to pass the government pre-employment screening process.”
Contractor creates ads by using Cameo.com to hire a celebrity to provide a personalized message for both personal and professional use. To include creating commercial ads for both TV and Audio based on approved NNSY content such as photographs.
TV:
1. Multiple Cable TV and News ads to target a larger audience. Develop programing for:
a. History/Discovery/Metal working/Auto working – i.e., engineering and mechanical types programming.
b. A “Call to Action” on screen the entire time typically produces the best results by utilizing the lower 1/3 of the TV ad with a message such as: “NNSY Now Hiring! Join us at the Location from 0900 – 1300.” Bring copies of your resume, DD-214, VA letters, and certification(s) to start your career with NNSY!
Radio:
Multiple stations to reach the highest demographic.
Social Media (Facebook and Instagram):
Deliver targeted ads in designated geographic areas every month.
Contractor will provide metrics throughout entire campaign. Metric is defined as: digital impressions, clicks on platforms such as LinkedIn.
Two full weeks of coverage
Streaming:
1. Ads are available 24/7 via contractor website and mobile app.
2. Streaming has a “mass reach” and is set up through “audience” instead of which platform
a. Spotify, iHeart Radio, and the like,
i. E.g. Targeting 25 – 40 in the career fair area (currently closest 20 counties)
Digital Elements:
Contractor will use Facebook to strategically place NNSY advertising, a minimum of three (3) Facebook ads per week, with Geo-Fencing to target and deliver recruitment messages (static display or video) to a specific profile (potential employees) based on their geography, demographics, behaviors and search and online habits. Once they click on the advertisement, they will be taken to the Norfolk Naval Shipyard’s website or landing page to learn more about the shipyard and job opportunities.
Geographically Targeting:
Digitally Geo-Fence large, designated areas from Hampton Roads, Central Virginia, and the Outer Banks (North Carolina) areas and surrounding communities to target specific career opportunities at the shipyard.
Deliver targeted ads in designated geographic areas every month.
Contractor will provide metrics throughout entire campaign. Metric is defined as: digital impressions, clicks on platforms such as LinkedIn.
Generic “we’re hiring” messages will run throughout January 2026.
Cancellation Policy:
In the event of cancellation within 30 days, the government will not be responsible for any fees incurred by the vendor.
Subject Matter (Technical) Expert Point of Contacts:
Romeo Perez, (757) 967-5173, romeo.i.perez.civ@us.navy.mil Jenny Dupree, (757) 396-8958, jenny.j.dupree.civ@us.navy.mil Linda Lugo-Mundy, linda.lugo-mundy.civ@us.navy.mil
Invoice Certifiers:
Rachel Smith, 757-396-9571, rachel.f.smith3.civ@us.navy.mil
File details come from the government source that posted it. Updated .