Smith Kroeger Full to Post.pdf

SMITH KROEGER

SEPTEMBER 27, 2023

Response to RFP # 6820 Z1 For the Nebraska State Purchasing Bureau Attn: Matthew Hansen & Dianna Gilliland

CORPORATE OVERVIEW

A.PROPOSAL SUBMISSION

1. CORPORATE OVERVIEW

a. BIDDER IDENTIFICATION AND INFORMATION The bidder should provide the full company or corporate name, address of the company's headquarters, entity organization (corporation, partnership, proprietorship), state in which the bidder is incorporated or otherwise organized to do business, year in which the bidder first organized to do business and whether the name and form of organization has changed since first organized.

Bidder Identification and Information Full company name: Smith Kaplan Allen & Reynolds Advertising Agency, d.b.a. Smith Kroeger Entity organization: S corporation State incorporated: Nebraska Year first organized to do business: 1962 Name changes: Originally Smith Kaplan, then Smith Kaplan Allen & Reynolds Advertising Agency, now doing business as Smith Kroeger.

b. FINANCIAL STATEMENTS The bidder should provide financial statements applicable to the firm. If publicly held, the bidder should provide a copy of the corporation's most recent audited financial reports and statements, and the name, address, and telephone number of the fiscally responsible representative of the bidder’s financial or banking organization.

If the bidder is not a publicly held corporation, either the reports and statements required of a publicly held corporation, or a description of the organization, including size, longevity, client base, areas of specialization and expertise, and any other pertinent information, should be submitted in such a manner that proposal evaluators may reasonably formulate a determination about the stability and financial strength of the organization. Additionally, a non-publicly held firm should provide a banking reference.

The bidder must disclose any and all judgments, pending or expected litigation, or other real or potential financial reversals, which might materially affect the viability or stability of the organization, or state that no such condition is known to exist.

The State may elect to use a third party to conduct credit checks as part of the corporate overview evaluation.

Financial Statements These documents are submitted with the file name “RFP 6820 Z1, Smith Kroeger_PROPRIETARY INFORMATON_ Smith Kroeger Financial Statements_File 5 of 7.pdf.”

c. CHANGE OF OWNERSHIP If any change in ownership or control of the company is anticipated during the twelve (12) months following the proposal due date, the bidder should describe the circumstances of such change and indicate when the change will likely occur. Any change of ownership to an awarded bidder(s) will require notification to the State.

Change of Ownership No change in ownership is anticipated during the 12 months following the proposal's due date.

d. OFFICE LOCATION The bidder’s office location responsible for performance pursuant to an award of a contract with the State of Nebraska should be identified.

Office Location The office location responsible for performance is located at:

111 S. 108th Ave.

Omaha, NE 68154

e. RELATIONSHIPS WITH THE STATE The bidder should describe any dealings with the State over the previous three (3) years. If the organization, its predecessor, or any Party named in the bidder’s proposal response has contracted with the State, the bidder should identify the contract number(s) and/or any other information available to identify such contract(s). If no such contracts exist, so declare.

Relationship with the State Smith Kroeger currently has a contract with the Nebraska Lottery to supply advertising and marketing services. The contract was awarded for a five (5) year period beginning July 1, 2022, and ending June 30, 2027, with three (3) one-year options, which may be exercised at the discretion of the Nebraska Lottery with the approval of the Tax Commissioner. This is the third time Smith Kroeger has been awarded the contract, making the relationship between the firm and the Nebraska Lottery date back to 2009.

As we understand it, there is no specific document number because the Lottery handles its contracts internally.

f. BIDDER’S EMPLOYEE RELATIONS TO STATE If any Party named in the bidder’s proposal response is or was an employee of the State within the past twelve (12) months, identify the individual(s) by name, State agency with whom employed, job title or position held with the State, and separation date. If no such relationship exists or has existed, so declare.

If any employee of any agency of the State of Nebraska is employed by the bidder or is a subcontractor to the bidder, as of the due date for proposal submission, identify all such persons by name, position held with the bidder, and position held with the State (including job title and agency). Describe the responsibilities of such persons within the proposing organization. If, after review of this information by the State, it is determined that a conflict of interest exists or may exist, the bidder may be disqualified from further consideration in this proposal. If no such relationship exists, so declare.

Bidder’s Employee Relations to the State Neither Smith Kroeger nor any person having a substantial interest in Smith Kroeger was, or is, an employee of the state during the past 12 months.

g. CONTRACT PERFORMANCE If the bidder or any proposed subcontractor has had a contract terminated for default during the past five (5) years, all such instances must be described as required below. Termination for default is defined as a notice to stop performance delivery due to the bidder’s non-performance or poor performance, and the issue was either not litigated due to inaction on the part of the bidder or litigated and such litigation determined the bidder to be in default.

It is mandatory that the bidder submit full details of all termination for default experienced during the past five (5) years, including the other Party's name, address, and telephone number. The response to this section must present the bidder’s position on the matter. The State will evaluate the facts and will score the bidder’s proposal accordingly. If no such termination for default has been experienced by the bidder in the past five (5) years, so declare.

If at any time during the past five (5) years, the bidder has had a contract terminated for convenience, non-performance, non-allocation of funds, or any other reason, describe fully all circumstances surrounding such termination, including the name and address of the other contracting Party.

Contract Performance Smith Kroeger has not had any contract terminated for default or prior to contract/project end due to any other factors during the past five years.

h. SUMMARY OF BIDDER’S CORPORATE

EXPERIENCE

The bidder should provide a summary matrix listing the bidder’s previous projects similar to this Request for Proposal in size, scope, and complexity. The State will use no more than three (3) narrative project descriptions submitted by the bidder during its evaluation of the proposal.

The bidder should address the following:

i. Provide narrative descriptions to highlight the similarities between the bidder’s experience and this Request for Proposal. These descriptions should include:

a) The time period of the project,

b) The scheduled and actual completion dates,

c) The bidder’s responsibilities,

d) For reference purposes, a customer name (including the name of a contact person, a current telephone number, a facsimile number, and e-mail address);

and

e) Each project description should identify whether the work was performed as the prime Contractor or as a subcontractor. If a bidder performed as the prime Contractor, the description should provide the originally scheduled completion date and budget, as well as the actual (or currently planned) completion date and actual (or currently planned) budget.

ii. Bidder and Subcontractor(s) experience should be listed separately. Narrative descriptions submitted for Subcontractors should be specifically identified as subcontractor projects.

iii. If the work was performed as a subcontractor, the narrative description should identify the same information as requested for the bidders above. In addition, subcontractors should identify what share of contract costs, project responsibilities, and time period were performed as a subcontractor.

Matrix of Previous Similar Projects

Project: Nebraska Lottery Pick 5 Fall 2023 Change Campaign

a. Time Period Fall 2023

b. Scheduled and Actual Completion Dates TV, radio, print scheduled deadlines: June 30, 2023 (end of fiscal year) Actual completion dates: TV - June 19, 2023. Other materials - late May/early June

c. Smith Kroeger’s Responsibilities

● Continue Pick 5 branding using alien "spokescreatures" (first created and used by

Smith Kroeger in 2013).

● Messaging development to educate players and non-players about the changes to the Pick 5 lotto game. Two different sets of creative within the same theme to distinguish changes from each other and avoid messaging fatigue.

● Creative production for digital, audio, video, print, outdoor and other creative assets (estimated 25-30 creative materials).

○ :15 video spot for TV and OTT, “Crop Circle”

○ :15 video spot for TV and OTT, “Headdress”

○ :30 video spot for TV and OTT, “Turn it Down”

○ :30 video spot for TV and OTT, “Maternal Unit”

● Media planning to cover all 93 counties, including traditional and digital, focusing heavier on western Nebraska when feasible.

● Optimize tactics based on analytics and key performance indicators.

● Reporting on media performance.

d. Customer Name Nebraska Lottery Jill Marshall Phone: 402-471-6122, Fax: 402-471-6108 jill.marshall@nebraska.gov

e. Prime or Subcontractor Smith Kroeger was the prime firm on this project. The CGI video editing was completed by MAKE, a creation studio in Minneapolis.

https://vimeo.com/840917812 https://vimeo.com/840908682 https://vimeo.com/840909143 https://vimeo.com/840908876 mailto:jill.marshall@nebraska.gov

Project: Nebraska Cares for Kids

Time Period February 2022-January 2024

Scheduled and Actual Completion Dates Scheduled campaign start: July 1, 2022 Actual campaign start: July 1, 2022 Flights of the campaign and different phases have rotated over the course of the past 15 months. All media start deadlines have been hit if creative from the partnering agency was submitted prior to the scheduled launch.

Completion: Campaign is scheduled to be completed on December 31, 2023, with reporting and evaluation continuing into January 2024.

Smith Kroeger’s Responsibilities

● Strategic approach for media planning to reach parents of young children, childcare and education professionals and other stakeholders for early childhood education.

● Comprehensive media plan, including traditional and digital media tactics, that provides for Nebraska statewide media coverage to secure equitable education and advocacy reach.

● Guidance on creative strategy and asset development for the strategic media channels chosen.

● Optimize tactics based on analytics and key performance indicators.

● Reporting on media performance.

● Overall management and tracking of the $800,000 media budget.

Customer Name Buffett Early Childhood Institute Kara Ficke Phone: 402-226-6500, Fax: None Email: kara@nebraskacaresforkids.org

Prime or Subcontractor Smith Kroeger is the solo firm on this project’s scope of work, which is media strategy, planning, buying and optimizing. None of the work in this project was performed by subcontractors or as a subcontractor. The client partners with Neimand Collaborative, an agency specializing in social impact headquartered in Washington, D.C., for creative.

Project: Baxter Subaru

Time Period 1/1/2023-12/31/2023

Scheduled and Actual Completion Dates This scope of work has a monthly schedule and completion deadlines.

The first 10 days of each month are brand- and community involvement-focused messages. Newmonthly offers and sales event messages are from the 11th until the end of each month. This schedule is completed every month indefinitely.

Smith Kroeger’s Responsibilities

● Creative responsibilities: Creation of monthly brand, community involvement, and sales messages for digital display, paid social, retargeting, emails, video and audio messages. All creative must be approved in advance by both Subaru of North America and Baxter Subaru. Smith Kroeger provides the creative messaging/ production, pre-approval submissions and final co-op submissions on a monthly basis.

● Specific messaging task: Update monthly vehicle offers and specials. Profile community giving and involvement with local nonprofit organizations.

● Design creative/media plan for a certain goal: All creative and media are based on driving brand awareness, increasing website visits/duration and showing attribution to increased sales and vehicle repairs.

● Creative production: Complete concepting and production of digital, audio, video, print, outdoor and other creative assets. Typically we'll design at least 24 different digital display ads, 6 different video assets, 1-2 audio assets, and 2 emails per month. Occasionally, we’ll have 3-4 billboards per year.

● Media planning including traditional and digital:Media planning is based on a mix of traditional broadcast TV and radio coupled with digital first-party customer data and web auto intenders via Facebook, Instagram, Youtube, Hulu, Paramount+, iHeart, Spotify and Pandora. Sometimes we involve vendors like Zerosum and AudioGo to extend the reach and targeted customer segments.

● Optimize tactics based on analytics and key performance indicators: Each media platform is optimized based on the following indicators: ad engagement, impressions delivered, click-through rate, CPM rate and matched back action to attributable sales or service repairs.

● Reporting on media performance: Each month a full reporting deck is reviewed with each store general manager and the Baxter marketing team. These decks contain the previous month's creative messaging plus detailed media spends and performance complete with month-over-month and year-over-year comparisons.

Customer Name Baxter Subaru Courtney Goldenberg Phone: 531-365-2264, Fax: None Email: CGoldenberg@baxterauto.com

Prime or Subcontractor Smith Kroeger is the solo firm on this project. None of the work in this project was performed by subcontractors or as a subcontractor.

i. SUMMARY OF BIDDER’S PROPOSED

PERSONNEL/MANAGEMENT APPROACH

The bidder should present a detailed description of its proposed approach to the management of the project.

The bidder should identify the specific professionals who will work on the State’s project if their company is awarded the contract resulting from this Request for Proposal. The names and titles of the team proposed for assignment to the State project should be identified in full, with a description of the team leadership, interface and support functions, and reporting relationships. The primary work assigned to each person should also be identified.

The bidder should provide resumes for all personnel proposed by the bidder to work on the project. The State will consider the resumes as a key indicator of the bidder’s understanding of the skill mixes required to carry out the requirements of the Request for Proposal in addition to assessing the experience of specific individuals.

Resumes should not be longer than three (3) pages. Resumes should include, at a minimum, academic background and degrees, professional certifications, understanding of the process, and at least three (3) references (name, address, and telephone number) who can attest to the competence and skill level of the individual.

Any changes in proposed personnel shall only be implemented after written approval from the State.

Proposed Approach to Management of Project

Smith Kroeger’s approach to the management of this project would be to integrate the expertise of all departments under the direction of the EVP client service and account manager. The account manager would serve as the primary point of contact for the client, but interfaces directly with all other departments to ensure a productive feedback loop that is comprehensive, but controlled.

Once a project begins, Smith Kroeger’s “Geared to Perform” process kicks off and the work begins.

Geared to Perform Process & Approach

1. Initiation Smith Kroeger begins every project/campaign with a discovery meeting with our client’s marketing team. In this meeting, key objectives are agreed upon, research plans are made, metrics are established and campaign briefs are begun. This is the phase in which most research is executed to inform the final campaign briefs. After the meeting, Smith Kroeger writes the relevant briefs, which are submitted to the client for approval.

2. Ideation After creative and tactical briefs are approved, the Ideation phase begins. During this stage, Smith Kroeger collaborates with our client to develop prospective creative concepts based on the creative brief (if needed) and a comprehensive media plan. These are then finalized by the agency and presented to the client, who makes revisions and/or gives approval. For this project, this is the time during which we would consider hosting a focus group to confirm the concepts resonate with our target audience.

3. Execution In the third stage of the process, project bids are let, creative concepts are executed, media is purchased, broadcast advertising is produced and campaign assets are trafficked.

4. Acceleration In our opinion, this is the most exciting phase of the Geared to Perform Process — when the campaign breaks and begins to accomplish our client’s goals. We monitor launch to ensure all assets are publishing as intended and tracking mechanisms are working properly.

5. Examination The Examination stage involves the monitoring of all aspects of the campaign. As the media runs, the performance of the creative assets are closely measured and then adjusted to ensure the maximum impact, effectiveness and ROI.

As the campaign continues, parts of this process are repeated while the Examination phase continues in the background for reporting and optimization throughout. Smith Kroeger believes in regular meetings with our clients to ensure we are in lock-step with expectations and that they are given updates regularly for the best transparency. These meetings are often held weekly if there are ongoing campaigns with Smith Kroeger providing an agenda with status updates and action items.

Team Leadership The Smith Kroeger team is led by Terry Kroeger, president and CEO. Key department heads for this contract will be Sara Wilson, executive vice president of client services and public relations; Dave Klemencic, executive vice president of digital and media strategy;

and Mike Duman, executive vice president and co-creative director.

Interface and Support Functions Each of these department heads will be directly involved in this contract, but also has teammembers who would support the work.

The following teammembers interface directly with Terry Kroeger on overall account management, campaign strategy and team performance.

Sara Wilson, executive vice president, client services and public relations Dave Klemencic, executive vice president, digital media and strategy Mike Duman, executive vice president, co-creative director Greg Ahrens, executive vice president, co-creative director

The following teammembers interface directly with Sara Wilson to coordinate account strategy, deliverables, planning, internal teammanagement and client interaction.

Kenzie Clouse, account manager Kali Dubas, account manager Kelli Zieg, project manager

The following teammembers interface directly with Dave Klemencic to create media strategies, tactical recommendations, campaign optimizations and report and analytic processes.

Lisa Meehan, media director James West, digital team lead Carlie Stevens, digital marketing specialist Colin Comerford, digital coordinator Bobbi Maastricht, media coordinator

The following teammembers interface directly with Mike Duman and Greg Ahrens to determine creative strategy, messaging and design executions.

Mark Carpenter, executive vice president, creative strategy Bill Barna, brand strategy director Liz Scott, senior art director and motion designer Chase Gronenthal, art director Randy Schnackenberg, production manager Kathleen Durkin, proofreader

Resumes Each resume includes the name, title, primary work assigned, academic background, professional certifications, list of specialties and expertise that indicate understanding of the process and at least three references.

Executive

Terry Kroeger President & CEO

Areas of Expertise:

Executive Leadership, Strategy, Consulting, Media, Public Relations, Corporate Communications, Crisis Communications

Prior Positions:

2019-Present: President & CEO, Smith Kroeger, Omaha, NE 2021-2019: President & CEO of BH Media & Publisher of OmahaWorld-Herald, Omaha 2008-2012: President & CEO of OWH Company & Publisher 2006-2008: President & COO of OWH Company, Omaha 2001-2006: Sr. Vice President of OWH Company, Omaha 1998-2001: President of World Companies —Subsidiary of OWH, Omaha 1994-1998: President & Publisher of Stockton Record, owned by OWH, Stockton, CA

Brand Experience:

OmahaWorld-Herald, Nebraska Lottery, Stockton Record, Berkshire Hathaway Media Group, Sunice Clothing, Bobby Jones, NP Dodge Co., Burlington Capital Group, News Media Alliance, Baxter Auto Group, Aksarben Foundation, Rural Media Group, Omaha Chamber of Commerce

Education:

Bachelor of Science in Finance and Economics, University of Nebraska–Lincoln University of Notre Dame Executive Integral Leadership Course, South Bend, IN Omaha Executive Institute, Greater Omaha Chamber American Press Institute Executive Leadership Training

Notable Accomplishments and Community Involvement:

2017-Present: Chair of Westside Community Schools Foundation Board 2006-Present: Westside Community Schools Foundation Board Member 1998-Present: Aksarben Foundation Board Member 2018-2020: Chairman of the Aksarben Foundation 2018-2020: News Media Alliance Board of Directors, Chairman of the Board 2013-2020: Associated Press Board of Directors 2011-2020: News Media Alliance Board of Directors 2008-2018: World-Herald Goodfellows Charities Board of Directors 1995-2018: Omaha Chamber of Commerce Board of Directors 2010-2017: Creighton University Board of Directors

2011-2016: United Way of the Midlands Board of Directors

2013: Omaha Chamber Commerce Board Chair 2013: Chairman of the United Way of the Midlands Board 2007-2013: Mutual of Omaha Bank Board of Directors; Founding Member

Reporting Relationship:

N/A

Primary Work Assigned:

Overall Management, Strategy, Executive Consulting

References:

Nate Dodge NP Dodge, President & CEO

(402) 680-9555 ndodge@npdodge.com

Brian Rockey Nebraska Lottery, Director Nebraska Lottery

(402) 617-4662 brian.rockey@nebraska.gov

Mickey Anderson Baxter Auto Group, CEO Baxter Auto Group

(402) 651-4472 manderson@baxterauto.com mailto:ndodge@npdodge.com mailto:brian.rockey@nebraska.gov mailto:manderson@baxterauto.com

Account & Project Management

Sara Wilson Executive Vice President, Client Services & PR

Areas of Expertise:

Account Management, Brand Strategy, Account Planning, Marketing Strategy, Integrated Communications, Advertising, Project Management, Social Media Strategy, Public Relations, Strategic Research, Copywriting

Prior Positions:

2019-Present: Executive Vice President, Client Services & Public Relations, Smith Kroeger, Omaha 2017-2018: Vice President, Account Services & Public Relations, Smith Kroeger, Omaha 2015-2016: Account Manager, Smith Kroeger (formerly SKAR), Omaha 2014-2015: Account Executive, Focused Image, Falls Church, VA 2012-2014: Account Coordinator, Focused Image, Falls Church, VA

Brand Experience:

University of Nebraska System, Buffett Early Childhood Institute, Aksarben Foundation, FNBO, Baxter Auto, Flood Communications, i3 Bank, Nebraska Tech Collaborative, Great Plains Communications, East Texas Medical Center Regional Healthcare System, Nebraska Early Childhood Collaborative, Neighborhood Community Pantry, Ronco Construction, Advanced Dental Sleep Treatment Center, Essex Communities, White Lotus Group, Axiom America, Banyan Medical Systems, Godfather’s Pizza, Hawkins Construction, Holidynamics, inSOURCE, Homecare Advocacy Network, Keith County Area Development, Nebraska Lottery, Children’s Respite Care Center, Dodge Partners Insurance, Bobby Jones Clothing, Sunice, Dinsdale Automotive, A-T Solutions, Addx Corp., Airbus Group, CACI International, Constellation West, Dynamic Aviation, Fulcrum Co., Lansinoh, Lauritzen Gardens, Nebraska Dairy Association, People’s City Mission, RightEye, SRA International, The Eye Tribe, Tobii Technology, CRCC, American National Bank, The Salvation Army, Godfather’s Pizza, Omaha Public Power District, CNB Custody, Essex Communities, Conagra, Bridges Trust, Sunice, Bobby Jones, NP Dodge, YMCA, Kuehl Capital

Education:

Bachelor of Science in Business Administration in Marketing (Highest Distinction) and Bachelor of Journalism in Advertising and Public Relations (High Distinction) University of Nebraska–Lincoln

Notable Accomplishments and Community Involvement:

2023: Leadership Omaha, Class 45 Graduate 2022-2023: Aksarben Floor Committee Co-Chair 2020: Midlands Business Journal 40 Under 40 2020-2022: Coalition on Human Trafficking, Board Member, Marketing Chair 2019-Current: Aksarben Foundation Floor Committee

Primary Work Assigned:

Campaign Strategy, TeamManagement, Account Supervision, Account Management, Public Relations

References:

Jackie Ostrowicki University of Nebraska System, Assistant Vice President, External Relations & Director of Marketing, Brand and Digital Media 3835 Holdrege St Lincoln, NE 68583

(402) 472-7130 jostrowicki@nebraska.edu

Sally Christensen FNBO, Senior Director, Public Relations 1601 Dodge St Omaha, NE 68102

(402) 871-1933 schristensen@fnbo.com

Julie Shiller Aksarben Foundation, Chief of Staff 2120 South 72nd St, Suite 800 Omaha, NE 68124

(402) 554-9600 julie@aksarben.org

Kali Dubas Account Manager

Areas of Expertise:

Nonprofit Marketing, Project and Account Management, Brand and Marketing Strategy, Integrated Communications, Advertising, Social Media Strategy, Research

Prior Positions:

2023-Present: Account Manager, Smith Kroeger, Omaha 2022-2023: Account Coordinator, Smith Kroeger, Omaha 2021-2022: Project Manager, Vyral Marketing, Omaha 2019-2020: Public Relations Specialist, Plant Addicts, Lincoln

Brand Experience:

University of Nebraska System, Keith County Area Development, Buffett Early Childhood Institute, Gothenburg Health, Aksarben Foundation, Notre Dame Sisters, Notre Dame Housing, NeighborGood Food Pantry, The Salvation Army Omaha Kroc Center, Omaha Steaks, Great Plains Communications, Telos Wealth Advisors, White Lotus Group, CNB Custody, InternNE, Full Value Ag, The Jewell

Education:

Master of Arts, Integrated Communications, University of Nebraska–Lincoln Graduate Certificate in Public Relations and Social Media, University of Nebraska–Lincoln Bachelor of Journalism in Public Relations, Advertising and Applied Communication, University of Nebraska–Lincoln

Reporting Relationship:

Reports to Sara Wilson, EVP, Client Services & PR

Primary Work Assigned:

Account Management

References:

Natalie Albracht Circa, Senior Sales Development Representative Omaha, NE

(402) 850-1486

Tori Osborne Nebraska Legislature, Legislative Aide Lincoln, NE

(402) 904-2228

Destiney Chitrodom Turnpost Creative Group, Graphic Designer Omaha, NE

(402) 210-4314

Kenzie Clouse Account Manager

Areas of Expertise:

Nonprofit and Social Impact Marketing, Project Management, Account Management, Brand Strategy, Marketing Strategy Social Media Strategy

Prior Positions:

2023-Present: Account Manager, Smith Kroeger, Omaha 2022-2023: Account Manager, KidGlov, Omaha 2020-2022: Account Executive, RKD Group, Plano, Texas (Remote in Lincoln) 2019-2020: Content Coordinator, RKD Group, Plano, Texas (Remote in Lincoln)

Brand Experience:

Max the Vax, Prevention Coalition, Department of Health and Human Services, Outlook Enrichment, Better Roads Nebraska, Road Rebellion, FNBO, Pump & Pantry, Bosselman Truck Shops, The RiverFront, Axiom America, The Salvation Army, Generators for Sale, Nebraska Tech Collaborative, Ronco Construction, Freedom Service Dogs, Region V Services, Clinic with a Heart, Lincoln Parks and Recreation, Lincoln Community Foundation, Department of Administrative Services

Education:

Bachelor of Science in Communication Studies and Marketing from Nebraska Wesleyan University (High Distinction)

Reporting Relationship:

Reports to Sara Wilson, EVP, Client Services & PR

Primary Work Assigned:

Account Management

References:

Katie Van Dyke RKD Group, Account Executive 7130 S 29th St Suite B, Lincoln, NE 68516

(402) 710-8196 kvandyke@rkdgroup.com

Jill Rizzo Rizzo Creative, Creative Director 8714 Douglas St, Omaha, NE 68114

(402) 689-6041

Sally Christensen FNBO, Senior Director, Public Relations 1601 Dodge St Omaha, NE 68102

(402) 871-1933 schristensen@fnbo.com

Kelli Zieg Project Manager

Areas of Expertise:

Project Management, Communication

Prior Positions:

2022-Present: Project Manager, Smith Kroeger 2021-2022: Account Coordinator, Smith Kroeger 2018-2021: Marketing Project Manager, Omaha Performing Arts 2014-2018: Traffic Coordinator, Omaha Performing Arts 2007-2014: Traffic Coordinator, Oriental Trading Company

Education:

Bachelor of Journalism in Advertising with Emphasis in Public Relations, University of Nebraska-Lincoln

Reporting Relationship:

Reports to Sara Wilson, EVP, Client Services & PR

Primary Work Assigned:

Project Management

References:

Courtney Mattern Buildertrend, Director, Content and Brand 11818 I St, Omaha, NE 68137

(402) 649-2771

Gabriella Roenfeld Sojern, Client Success Manager 18135 Burke St 3rd Floor, Elkhorn, NE 68022

(402) 981-6862

Jade Dyer Boys Town, Graphic Designer 14100 Crawford St Boys Town, Omaha, NE 68010

(402) 850-5151

Media: Traditional, Digital & Web

Dave Klemencic Executive Vice President, Media & Digital Solutions

Areas of Expertise:

Digital Strategy; Digital Platform Online Advertising Management; Project Management; Web Marketing Strategy; Web Analytics; Web Design; Freelance Art;

Illustration; Digital Media, Traditional Media andWebsite Development Team Leadership; Vendor Relationship Development and Management; Operational and Billing Workflow Support; Technical Troubleshooting of Digital and Web Development Systems and Platforms

Prior Positions:

2021-Present: Executive Vice President, Media & Digital Strategy, Smith Kroeger, Omaha 2019-2021: Vice President of Digital Strategy & Operations, Smith Kroeger, Omaha 2012-2019: Director of Digital Advertising Operations, BH Media Group, Richmond, VA 2008-2012: Advertising Operations Manager, Media General, Richmond, VA 2006-2008: National Accounts Analyst, Apex Systems, Richmond, VA

Brand Experience:

Baxter Auto, Gregg Young Chevrolet, Tom Dinsdale Automotive, Nebraska Lottery, Boss Truck Shops, Pump & Pantry, Omaha MECA (The RiverFront, Charles Schwab Field, CHI Health Center Arena), Bridgepoint Investment Banking, OmahaWorld-Herald, Richmond Times-Dispatch, Community Care College, Clary Sage College, Chief Industries, University of Nebraska System, Omaha Public Power District, Banyan Medical Solutions

Education:

BFA, Virginia Commonwealth University, 2004 Squared Online Executive Leadership Digital Transformation Program, 2019 Leadership Omaha Class 46 (currently enrolled)

Notable Accomplishments and Community Involvement:

2023-2023: Leadership Omaha, Class 46 2021-2023: Pioneer Advisor and Board Member, Talent Acquisition and Retention, Nebraska Tech Collaborative

Reporting Relationship:

Reports to Terry Kroeger, President & CEO

Primary Work Assigned:

Media Strategy, Digital Media Management, Media TeamManagement

References:

Thom Kastrup Better Business Bureau, VP of Marketing 11811 P St Omaha, NE 68137

(402) 898-8553

(800) 649-6814 x8553

Courtney Goldenberg, Baxter Automotive Group, Marketing Director 17225 Burt St, Omaha, NE 68118

(402) 490-9471

Mark Nelsen Boss Truck Shops, Inc., Assistant Director of Marketing 1607 South Locust St, Suite A Grand Island, NE 68801

(308) 218-2428

Lisa Meehan Director, Media Planning & Buying

Areas of Expertise:

Media Strategy, Media Planning, Media Buying, Client Management, Research

Prior Positions:

2022-Present: Director of Media Planning/Buying, Smith Kroeger, Omaha 2006-2022: Vice President, Media Services, Clark Creative Group, Omaha 2000-2006: Media Director, Clark Creative Group, Omaha 1997-2000: Media Buyer/Planner, Clark Creative Group, Omaha

Brand Experience:

University of Nebraska System, Buffett Early Childhood Institute, Baxter Auto, Dinsdale Automotive, Omaha Steaks, OPPD, Bosselman Enterprises, Salvation Army Kroc Center, Generators for Sale, Metropolitan Community College, Nebraska College System, Nebraska State Education Association, Omaha Convention and Visitors Bureau, Metro Credit Union, Siena Francis House, Thermal Services, Security National Bank, Metropolitan Utilities District, Valentino’s Pizza, NP Dodge

Education:

Bachelor of Arts in Mass Communication, University of Northern Iowa

Notable Accomplishments and Community Involvement:

2010-2022: Media strategist, planner and buyer on statewide campaigns for Nebraska State Education Association to inform Nebraskans about the importance of our teacher and public education 2020: Media strategist, planner and buyer for a statewide educational campaign in Nebraska on the importance of participating in the U.S. Census

Reporting Relationship:

Reports to Dave Klemencic, EVP, Media & Digital Solutions

Primary Work Assigned:

Media Buying, Media Strategy, Media Planning

Kara Ficke We Care for Kids Initiative, Campaign Manager 1001 S 40th St, Lincoln, NE 68510

(402) 226-6500

Lauren Huber Formerly of Clark Creative Group, Head of Account Service 17628 Jones St, Omaha, NE 68118

(402) 301-3852

Tiffany Harger Lamar Outdoor Advertising, Executive 4849 G St, Omaha, NE 68117

(402) 290-4371

James West Digital Marketing Team Lead

Areas of Expertise:

Digital Strategy, Programmatic Display, Native, OTT/CTV, Paid Search/Google Ads, Social Media, Project Management, Web Marketing Strategy, Web Analytics

Prior Positions:

2022-Present: Digital Marketing Team Lead, Smith Kroeger, Omaha 2021-2022: Digital Media Specialist, Smith Kroeger, Omaha 2019-2020: Global New Business Associate, FCB Global, New York City, New York 2017-2019: Account Executive, The Marketing Arm, New York City, New York

Brand Experience:

University of Nebraska System, Nebraska Lottery, Baxter Auto, Omaha Public Power District, SNICKERS, Starburst, ExxonMobil, Blue Diamond, Philips, BMW, Ameriprise Financial, The Bosselman Enterprises

Education:

Bachelor of Journalism, University of Missouri – Columbia

Reporting Relationship:

Reports to Dave Klemencic, EVP, Media & Digital Solutions

Primary Work Assigned:

Digital Media Strategy, Digital Campaign Management, Campaign Optimization and Reporting

References:

Cory Frame FCB New York, Associate Creative Director 1 South 1st St, Brooklyn, NY 11249

(330) 224-3968

Kirsten Smith Baxter Auto, Brand Manager 14931 Binney St, Omaha, NE 68116

(402) 990-8098

Dave Klemencic Smith Kroeger, EVP, Digital Media & Strategy 111 S. 108th Ave, Omaha, NE 68154

(804) 484-4388

Carlie Stevens Digital Marketing Specialist

Areas of Expertise:

Digital Strategy, Digital Platforms, Online Advertising Management, Paid Search Campaigns, Social Media Advertising, Email Marketing

Prior Positions:

2021-Present: Digital Marketing Specialist, Smith Kroeger, Omaha 2020-2021: Marketing Director, Visiting Angels, Omaha 2019-2020: Marketing Director, The Set Me Free Project, Omaha 2019-2018: Marketing Coordinator, The Set Me Free Project, Omaha 2017: Intern, The Omaha Summer Arts Festival, Omaha

Brand Experience:

Baxter Auto, Nebraska Lottery, University of Nebraska System, The Salvation Army Omaha Kroc Center, Omaha Steaks, Omaha Public Power District, Mid-America Council - Boy Scouts of America, Buffett Early Childhood Institute, Banyan Medical, CNB Custody, Essex Communities, Gregg Young Automotive Group, Dinsdale Automotive, Kim Foundation, Nebraska Tech Collaborative, The Jewell, Lofte Community Theatre, Bridgepoint Investment Banking, i3 Bank, Business Management Daily, inSourceRX, Boss Truck Shops, Pump and Pantry, Notre Dame Sisters, Generators for Sale, HomeCare Advocacy Network, Cape School, Auburn University Credit Union, 360 Realty, Joannie Bates & Co. Real Estate, LifeStyled 360, Bercher Homes, Visiting Angels, The Set Me Free Project

Education:

Bachelor’s Degree in Journalism Media Communication and Public Relations and Advertising, University of Nebraska at Omaha

Notable Accomplishments and Community Involvement:

2023: Ironhawk Juniors Volunteer

Reporting Relationship:

Reports to Dave Klemencic, EVP, Media & Digital Solutions and James West, Digital Marketing Team Lead

Primary Work Assigned:

Digital Campaign Management

Megan Cole Pathful Connect Senior ProgramManager Papillion, NE

(402) 297-0668

Cassie Jahn Blue Cross and Blue Shield of Nebraska Communications Strategist Omaha, NE

(763) 688-0696

Dave Klemencic Executive Vice President, Media & Digital Solutions Smith Kroeger Omaha, NE

(402) 330-0110

Colin Comerford Digital Marketing Coordinator

Areas of Expertise:

Digital Ad Buying, Digital Strategy, Digital Platforms, Online Advertising Management, Account Services, Web Marketing Strategy, Web Analytics, Tactic Tracking

Prior Positions:

2022-Present: Digital Media Coordinator, Smith Kroeger, Omaha 2019-2022: Sales Assistant and Marketing Coordinator, Reagan Outdoor Advertising, Rochester, MN 2018-2019: Lead Teller, Wells Fargo, Rochester, MN 2017: Public Relations Intern, Catholic Charities of the Diocese of La Crosse, WI

Brand Experience:

Baxter Auto, Nebraska Lottery, University of Nebraska System, The Salvation Army Omaha Kroc Center, Omaha Steaks, Omaha Public Power District, Mid-America Council - Boy Scouts of America, Buffett Early Childhood Institute, Banyan Medical, CNB Custody, Essex Communities, Gregg Young Automotive Group, Dinsdale Automotive, Kim Foundation, Nebraska Tech Collaborative, The Jewell, Lofte Community Theatre, Bridgepoint Investment Banking, i3 Bank, Business Management Daily, inSourceRX, Boss Truck Shops, Pump and Pantry, Notre Dame Sisters, Generators for Sale, HomeCare Advocacy Network, Cape School, Auburn University Credit Union, 360 Realty, Joannie Bates & Co. Real Estate, LifeStyled 360, Bercher Homes

Education:

Bachelor of Science in Communication Studies, University of Wisconsin-La Crosse

Reporting Relationship Reports to Dave Klemencic, EVP, Media & Digital Solutions and James West, Digital Marketing Team Lead

Primary Work Assigned:

Digital Campaign Management and Reporting

Brandon Stebbins Reagan Outdoor Advertising, Sales Coordinator 3185 41st St. NW Rochester, MN 55901

(507) 421-4158

Kole Amans Sports Refund, COO Dallas, TX

(715) 441-0201

Dave Klemencic Smith Kroeger, EVP, Media & Digital Solutions Omaha, NE

(402) 330-0110

Bobbi Maastricht Media Coordinator

Areas of Expertise:

Television, Cable, & Radio Buying/Support

Prior Positions:

2019-2022: Senior Sales Support Specialist (cable), Cox Media, Omaha 2017-2019: Sales Coordinator (radio), The E.W. Scripps Company, Omaha 2013-2017: Media Buyer/Planner, Redstone Advertising (now RCG), Omaha 2012-2013: Sales/Administrative Assistant (broadcast TV), Journal Broadcast Group, Omaha 2005-2012: Traffic Coordinator (broadcast TV), Journal Broadcast Group, Omaha

Brand Experience:

Woodhouse Auto Family, Nebraska Medicine, FNBO, Lee Terry, Nebraska Furniture Mart, Celebrity Homes, M.U.D, Envista Credit Union, Edwards Auto Group, Liberty First Credit Union Arena, Mid-America Center

Education:

Bachelor of Arts: Communication Studies, Bellevue University Diploma of Psychology, Vatterott College

Notable Accomplishments and Community Involvement:

Past AAF &WICT Member, ERG Groups at Cox Media Women’s Employee Resource Group Pride Employee Resource Group DiverseAbility Employee Resource Group LOTUS Employee Resource Group Black & African American Employee Resource Group

Reporting Relationship:

Reports to Dave Klemencic, EVP, Media & Digital Solutions

Primary Work Assigned:

Traditional Media Scheduling, Research, Audits, Billing

Dave Klemencic Smith Kroeger, EVP, Media & Digital Solutions Omaha, NE

(402) 330-0110

Trish Girmus Cox Media — Virginia, Data Analyst Chesapeake, VA

(402) 630-4249

Michael Baldwin Cox Media — Omaha, Senior Marketing Consultant Omaha, NE

(402) 660-6848

Creative & Brand

Michael Duman Executive Vice President, Co-Creative Director

Areas of Expertise:

Creative Direction, Creative Strategy, Art Direction, Brand Planning, Graphic Design

Prior Positions:

2019-Present: Executive Vice President, Co-Creative Director, Smith Kroeger, Omaha 2017-2019: Partner, Executive Vice President, Co-Creative Director, SKAR, Omaha 2007-2016: Partner, Vice President, Co-Creative Director, SKAR, Omaha 1998-2007: Vice President, Senior Art Director, SKAR, Omaha 1986-1998: Art Director, SKAR, Omaha 1983-1986: Art Director, Print Shop, University of Nebraska at Kearney

Brand Experience:

East Texas Medical Center Regional Healthcare System, Clockwork Home Services, Fremont Area Medical Center, Live Well Omaha, Live Well Omaha Kids, Surgical Art, Methodist Health System, Great Plains Health, Nebraska Lottery, American National Bank, Sprint, Conagra Foodservice and Retail, Omaha Royals, Creighton University, KFC, Baker’s Supermarkets, Sue Bee Honey, Hoover’s Online Business Information, HunTel, Omaha Public Power District, Blue Cross and Blue Shield of Nebraska, No Frills Supermarkets, Commercial Federal Bank, Ballet Omaha, Werner Enterprises, Securities America, Omaha National, CNB Custody, Baxter Auto Group, Sunice Clothing, NP Dodge, Baxter Auto Group, Rural Media Group

Education:

BFA in Commercial Art, University of Nebraska at Kearney

Reporting Relationship:

Reports to Terry Kroeger, President & CEO

Primary Work Assigned:

Creative Direction Over All Accounts, Creative Concepting, Design

Jill Marshall Nebraska Lottery, Marketing Manager 137 NW 17th St Lincoln, NE 68528

(402) 471-6100

Melissa Marvin Banyan Medical, COO 8701 F St Omaha, NE

(402) 203-8453

John Healey Junior Achievement 13506 West Maple Road, Suite 101 Omaha, NE 68164

(402) 333-6410

Mark Carpenter Executive Vice President, Senior Writer/Producer

Areas of Expertise:

Copywriting for Social and Traditional Media, TV and Radio Broadcast Production, Brand Strategy and Planning, Project Management

Prior Positions:

2019-Present: EVP of Creative Strategy, Senior Writer/Producer, Smith Kroeger, Omaha 2003-2019: EVP Creative Strategy, Partner, SKAR Advertising, Omaha 2001-2003: Senior Copywriter/Producer, Fusebox Branding, Lincoln 1989-2001: Creative Director, Ayres Kahler, Lincoln 1988-1989: Creative Director, Lovgren Advertising, Omaha 1984-1988: Associate Creative Director, Boles Advertising, Lincoln 1982-1984: Creative Director, Daily Nebraskan (UNL Newspaper), Lincoln

Brand Experience:

ALLTEL, Nebraska Lottery, Blue Cross Blue Shield, Runza Restaurants, Godfather's Pizza, East Texas Medical Center Healthcare System, Madonna Rehabilitation Hospital, Lincoln Telephone Company, Aliant Communications, Valmont Irrigation, Rural Media Group, Omaha Public Power District, Lincoln Electric System, Opera Omaha, RED Development, Pinnacle Bank, Commercial Federal Bank, TierOne Bank, i3 Bank, American National Bank, ConAgra, The Salvation Army, Aksarben Foundation, Duncan Aviation, Baxter Auto Group, Gregg Young Auto, Koley Jessen, Werner Enterprises, Securities America, CRCC, Notre Dame Sisters, Live Well Omaha

Education:

Bachelor of Science in Advertising, University of Nebraska-Lincoln

Notable Accomplishments and Community Involvement:

2016: Winner of the American Advertising Federation-Nebraska Silver Medal Award (Lifetime Achievement) 2004-2015: Board of Directors for The Creative Center Art College 2006, 2008: Lecturer at the Omaha Chamber Academy 1992-1993: Prison Fellowship Ministries Volunteer

Reporting Relationship:

Reports to Greg Ahrens, EVP and Co-Creative Director

Primary Work Assigned:

Copywriting for Social and Traditional Media, TV and Radio Broadcast Production, Brand Strategy and Planning, Project Management

Jill Marshall Nebraska Lottery, Marketing Manager 137 NW 17th St Lincoln, NE 68528

(402) 471-6100

Dr. Kim Hoogeveen Mindset, Founder 1309 Harlan Drive #104 Bellevue, NE 68005

(402) 980-3344

Steve Thiesfeld The Great Plains Motion Picture Company, Owner 11011 Q Street Omaha, NE 68137

(402) 690-4008

Bill Barna Director of Brand Strategy

Areas of Expertise:

Brand Strategy and Development, Marketing Planning, Research, Creative Strategy, Messaging Strategy, Copywriting

Prior Positions:

2021-Present: Director of Brand Strategy, Smith Kroeger, Omaha 2017-2021: Principal + Brand Strategist + Writer, Barna and Barna, Omaha 2015-2016: Chief Marketing Officer / C-Founder, Ocean Genetics, Omaha 2011-2016: Principal + Brand Strategist + Writer, Barna and Barna, Omaha 2007-2010: Brand Director / Creative Director, Ayres + Kahler, Advertising Omaha 2004-2007: Brand Strategist / Creative Director, Sacco Advertising, Omaha 2001-2004: Brand Strategist / Associate Creative Director, Anderson Partners, Omaha, 1998-2001: Brand Strategist / Senior Writer + Producer, Bailey Lauerman, Lincoln

Brand Experience:

General Electric, General Motors, ConAgra Foods, Methodist Hospital, Banyan Medical, Raytheon, Ameritas, Physicians Mutual Insurance Company, National Geographic, Ocean Genetics, Aksarben Foundation, Kroc Center / Salvation Army, DMSi Software, Valmont

Education:

Bachelor of Journalism and Advertising, University of Nebraska-Lincoln

Notable Accomplishments and Community Involvement:

2023 - Present: Siena Francis House Board of Directors 2013 - Present: Sigma Alpha Epsilon House Corporation Board of Directors 2015 - 2023: Sigma Alpha Epsilon House Corporation Board of Directors (President) National Gold ADDY awards Midwest Regional ADDY awards Nebraska State ADDY awards New York Festival Gold Award Work appeared in: Communication Arts • Print Magazine • Creativity Magazine

Reporting Relationship:

Reports to Greg Ahrens, EVP and Co-Creative Director

Primary Work Assigned:

Brand Development, Copywriting

Melissa Marvin Banyan Medical, COO 8701 F St Omaha, NE

(402) 203-8453

Thom Kastrup, Better Business Bureau, Vice President 11811 P St Omaha, NE

(402) 391-7612

Mary Barrett Bacon for Congress 2819 S 125th Ave #365 Omaha, NE

(402) 506-5646

Liz Scott Senior Art Director & Motion Designer

Areas of Expertise:

Graphic Design, Animation, Videography, Photography

Prior Positions:

2017-2022: Art Director, SKAR Advertising/Smith Kroeger, Omaha 2017: Graphic Design Intern, SKAR Advertising, Omaha 2017-Present: Freelance

Brand Experience:

Axiom America, Advance Services, Inc., Aksarben Foundation, Nebraska Tech Collaborative, InternNE, Anderson Roofing, Banyan Medical Solutions, Baxter Auto, Bosselman, Pump & Pantry, Bridgepoint, Bridges Trust, Kim Foundation, Sunice, BobbyJones, Cape School, Pinnacle Bank Sports Complex, Tom Dinsdale Automotive, ESSEX, FNBO, Gothenburg Health, Great Plains Communications, Gregg Young, Holidynamics, Insource, Keith County, Kroc Center, Lofte Community Theatre, Nebraska Lottery, Lutz, Mid-America Council Boy Scouts, Neighborhood, Notre Dame Sisters, NP Dodge, Omaha National, OPPD, Paxton Advisors, LLC., Prader-Willi Syndrome Association

- USA, Reliable1, Ronco Construction, Rural Media Group, Salvation Army Omaha, Shred Vault, Sid Dillon, JAG in Association of United Way, University of Nebraska, Urology Center, Westside Legacy 66, White Lotus Group, Nebraska Early Childhood Collaborative, Advance Dental Sleep Treatment Center, Adult Pediatric Urology & Urogynecology, PC, CRCC, Grief's Journey, Intern Omaha, New Cassel Retirement Center, Owen Industries, P4K (Partnership 4 Kids), YMCA, Bryan Health, Bus Bench Omaha, Consultants in Gastroenterology, Castle Hill Construction, Insurance Matters, LLC, Amplifier Foundation

Education:

Creative Center Omaha 2017: Bachelor of Fine Arts Degree in Graphic Design 2016: Associate of Occupational Studies in Graphic Design

Notable Accomplishments and Community Involvement:

2017 ADDYs Honors:

National Silver District 9 - Best of Show, Gold (2) AAF Omaha - Judge’s Citation, Gold (2), Silver

Reporting Relationship:

Reports to Michael Duman, EVP, Co-Creative Director

Primary Work Assigned:

Graphic Design, Motion Graphics, Photography, Videography

Barb Ruser Copywriter & Editor 11617 Sahler St Omaha, NE

(402) 960-4381

Thom Kastrup Better Business Bureau, Vice President 11811 P St Omaha, NE

(402) 391-7612

Kim Guyer The Steier Group, Campaign Manager 10844 Old Mill Rd Omaha, NE

(402) 517-1637

Chase Gronenthal Art Director

Areas of Expertise:

Video Production, Photography, Graphic Design

Prior Positions:

2022-Present: Art Director, Smith Kroeger, Omaha 2018-Present: Freelance Photographer and Videographer 2018-2022: Independent Contractor for Photography, Videography and Graphic Design, Rival Design LLC, Columbus, NE 2017: Lifestyle Photographer and Graphic Designer, QC Supply, Schuyler, NE

Brand Experience:

Aksarben Foundation, Auburn University Credit Union, Banyan Medical, Baxter Auto, Boy Scouts Mid-America Council, Cape School/Barney Fletcher, Holidynamics, Kroc Center/Salvation Army, Lake Cunningham, Nebraska Children, Nebraska Lottery, Rural Media Group/Cowboy Channel, Sid Dillon, Tom Dinsdale Auto, Westside District 66, Avenue Chiropractic, BD Construction, Berkshire Hathaway HomeServices Ambassador Real Estate, Big Iron Auctions, BUSS Auctions, Cattlemen’s Ball of Nebraska, Century 21 Realty, Clarkson Family Medicine, Granville Custom Homes, Houzz Solutions, Keller Williams Elite, Legacy Car Wash, MyForever DNA, Pillen Family Farms, Platte County Fair, QC Supply, Shelby Lumber, Urgent Care of Columbus.Adamagic, Columbus Chamber of Commerce, Joshua Cole, Kamp Kaleo, Lakeview Community Schools (Columbus, NE), Lakeview Viking Voices, Nebraska FFA, Night to Shine/Cloud 9 Event, Rocha Design And Decor, United Way of Columbus

Educat…