Learfield Interactions Full to Post.pdf

REQUEST FOR PROPOSAL

RFP 6820 Z1

September 27, 2023

NEBRASKA SECRETARY OF STATE

Introduction 4

Section One: Corporate Overview 9

A. Bidder Identification and Information 10

B. Financial Statements 10

C. Change of Ownership 11

D. Office Location 11

E. Relationships with the State of Nebraska 11-12

F. Employee Relations with the State of Nebraska 13

G. Contract Performance 13

H. Summary of Corporate Experience 14

I. Summary of Personnel/Mgmt. Approach 20

J. Subcontractors 23

Section Two: Technical Approach 24

Section Three: Form A, Terms/Conditions, Cost Analysis 46

2700 Grand Avenue, Ste. 103 Des Moines, IA 50309

September 27, 2023

Dear Matthew and Dianna:

I speak on behalf of the entire Learfield Interaction team in saying how excited we are to respond to an RFP to partner with the Secretary of State’s office in reaching and educating Nebraskans about the new requirements for voter identification to participate in the 2024 primary and general elections.

Learfield Interaction is unique in that it has the resources of a multibillion-dollar media organization, with the specific and sincere focus of helping state governments and associations reach and educate citizens on a statewide level. It is the very reason we exist, and it gives us tremendous confidence that we could forge a strong and successful partnership.

Included in this RFP response, you will find responses that meet and exceed your requirements. We hope that, through these pages, you’ll also feel our genuine passion for helping you in ensuring one of the most important citizen duties an American can do is carried out by every registered Nebraska voter possible.

Should you need any other information to move this process forward and further validate your decision, please let us know. We’re always happy to have a conversation with you!

We are grateful for this opportunity and sincerely appreciate your time and efforts.

Warmest Regards, Jean Neuberger

Strategic Marketing Executive - Nebraska

Matthew Hansen Dianna Gilliland State Purchasing Bureau 1526 K Street Lincoln, NE 68508

You may not have heard of us, but you’ve likely heard us.

We started in 1972 as a farm radio network led by two men:

Clyde Lear and Derry Brownfield. Today, Learfield is the nation's leading provider of state news, college sports and agricultural information. Our daily radio programming can be heard on over 5,000 radio stations across the country, connecting local communities to the content they need to stay informed and be successful.

NICE TO MEET YOU!

The work Learfield does affects millions of Americans on an everyday basis. Our teams help clients daily with amplifying brands and developing compelling digital marketing solutions that capture the hearts and minds of people nationally.

Ever scan a ticket to a football game or concert from your phone? Our

Paciolan team has likely played a role in that.

Do you celebrate College Colors Day on the Friday before Labor Day? Our

CLC team created the holiday that’s celebrated in companies and schools around the country.

We’ve made a positive impact across the United States for over 50 years.

And we’re just getting started.

TODAY,

WE’RE MUCH

MORE THAN

JUST

When a farmer in McCook wakes up each morning, he’s able to turn to

Nebraska’s largest radio network, Brownfield, to hear the latest weather report and commodity prices.

From parents eager to take their kids to a UNO hockey game, to the diehard Creighton hoops fan checking the Bluejay athletics site, to eager teenagers gazing at the ribbon boards in Pinnacle Bank Arena before a concert, Learfield’s impact in

Nebraska runs deep.

With offices in Lincoln and Omaha, we’re proud to be part of the daily fabric in Nebraska. By reaching, educating and advocating for

Nebraskans, we work to ensure the good life remains a staple of the state.

WE HELP

NEBRASKANS

LIVE THE

Learfield Interaction is a division of Learfield whose purpose is to help state governments across the Midwest reach and educate the citizens they represent. Through an omnichannel approach, Learfield Interaction ensures that even the hardest-to-reach populations in the state can receive vital information provided by state governments to better serve their constituents.

What separates Learfield Interaction from other agencies?

▪ Unlike all other agencies, Learfield Interaction was specifically created with state governments in mind. Our resources are expansive, but our focus is centered completely on state governments and associations.

▪ Learfield Interaction helps maximize budgets because most services are performed in-house, or within our company-owned business units/divisions.

This allows us to be more efficient, operating as a one-stop shop.

▪ Unlike traditional agencies, by executing services in-house, there are fewer fees and mark-ups. For example, we do not charge for writing an audio script, whereas other agencies do.

▪ We allow our clients to own any creative, ideas, produced media and other assets that we create for them.

▪ Learfield Interaction can expedite processes because we do less outsourcing.

Nebraska DHHS has a stellar reputation for helping Nebraskans statewide live better lives. The work done by DHHS significantly makes a positive impact daily on the citizens of Nebraska. It’s work worth doing, and it is worthy of immense appreciation.

WE’RE ESPECIALLY PROUD

OF OUR PARTNERSHIP WITH

Learfield Interaction has been privileged to partner with Nebraska DHHS on various campaigns that reach, educate and greatly benefit the lives of

Nebraskans. From suicide prevention and naloxone awareness, to education on the dangers of radon and the benefits of hiring Nebraskans with developmental disabilities, to programs such as LIHWAP and the improved iServe Nebraska, we’ve proven to be a trusted resource for DHHS in their mission to help Nebraskans live better lives.

SECTION ONE:

A. BIDDER IDENTIFICATION AND INFORMATION

Learfield Communications (A-L TIER II, LLC) is a Missouri corporation that is incorporated to do business in all 50 states. Learfield Communications was founded in 1972.

B. FINANCIAL STATEMENTS

Learfield has been in existence since 1972 and employs over 2,000 people across the United States. Learfield is a privately held company. The stability of the company is 50 years strong. Learfield’s brands include news, agriculture and sports and can be found at https://www.learfield.com/brands/.

Learfield Interaction, along with our agricultural division, Brownfield, provides valuable news information and feature programming to listeners in all corners of your target geography. Whether your goal is product or event promotion, travel and leisure advertising, or recruitment, advocacy and awareness, our marketing and interaction capabilities can achieve results. Non-profit and advocacy organizations look to our team for innovative and effective marketing strategies for outreach, education, and prevention campaigns. For more information, please visit our website:

https://learfieldinteraction.com/whatwedo/

RFP 6820 Z1

Auditor Reference

KPMG LLP

Stephanie Dieterich Coker Suite 1400

2323 Ross Avenue

Dallas, TX 75201-2721

Banking Reference

Commerce Bank

Ada Buckman Cone VP Treasury Management Team Leader

901 E Broadway / PO BOX 1677

Columbia, MO 65205

Phone: 573-886-5234

Email: Ada.Cone@Commercebank.com

C. CHANGE OF OWNERSHIP

There is no change of ownership expected within the next 12 months.

D. OFFICE LOCATION

Learfield Communications

505 Hobbs Road

Jefferson City, MO 65109

E. RELATIONSHIPS WITH THE STATE OF NEBRASKA

See the next page for a list of Learfield’s business partnerships with the

State of Nebraska over the past five years.

CORPORATE

ADVERTISER – FY19 ORDER NUMBER TOTAL

NE Children & Families Foundation - $23,915

NE Department of Health & Human Services 873479 OP $11,000

NE Lottery 3289 $10,030

ADVERTISER – FY20 ORDER NUMBER TOTAL

NE Children & Families Foundation - $17,508

NE Department of Health & Human Services 960532 OP $11,000

ADVERTISER – FY21 ORDER NUMBER TOTAL

NE Children & Families Foundation - $25,772

NE Department of Health & Human Services 1047071 OP $36,880

NE Economic Development 13810209232-138326 $26,724

ADVERTISER – FY22 ORDER NUMBER TOTAL

NE Children & Families Foundation - $25,152

NE Department of Health & Human Services 1120636 OP $19,280

NE Department of Insurance - $13,360

ADVERTISER – FY23 ORDER NUMBER TOTAL

NE Children & Families Foundation - $26,195

NE Department of Health & Human Services

1172176 ZO

1199328 ZO

$103,120

NE Department of Insurance - $19,371

Section E: RELATIONSHIPS WITH THE STATE OF NEBRASKA

F. BIDDER’S EMPLOYEE RELATIONS TO THE STATE OF NEBRASKA

There are no current Learfield employees that have been employed by the State of Nebraska.

G. CONTRACT PERFORMANCE

Learfield has not had a contract terminated for default.

H. SUMMARY OF BIDDER’S

The Missouri Department of Mental Health asked Learfield Interaction to create a campaign to reach and educate Missourians on the various career opportunities within the Department of Mental Health.

MDMH wanted to highlight the increased pay and benefits, promote specific positions with job postings, and a call to action to visit their website to apply for positions within the department.

Campaign Schedule: May – October 2022

Campaign Investment: $800,000

Subcontractors: None

Sarah Murphy MO Dept of Mental Health

Phone: (573) 751-8570 |

Sara.Murphy@dmh.mo.gov

1706 E. Elm Street

Jefferson City, MO 65102 mailto:Sara.Murphy@dmh.mo.gov

Learfield Interaction activated an aggressive omnichannel campaign, combining a mix of traditional media options, such as audio, billboards and signs on transit buses in St. Louis and Kansas City, with a digital approach, using

Google, Snapchat, TikTok, and

Meta platforms, including Facebook

Events to hire prospective employees.

The results were a campaign that produced 112,150,048 impressions overall and 384,979 clicks from just the digital channels. This major increase in traffic led to a renewal of this campaign, which is currently running from March-September of this year.

Aimee Packard Missouri Veterans Commission

Public Relations Director

Aimee.Packard@mvc.dps.mo.gov

573-522-4228

205 Jefferson St., 12th Floor

Jefferson City, MO 65101

The Missouri Veterans Commission asked Learfield Interaction to develop a campaign that reached and educated Missourians, while increasing their call volumes, driving traffic to their landing page and increasing tours, applications and admissions into Missouri Veterans Homes.

Campaign Schedule: July 2023 – February 2024

Campaign Investment: $190,000

Subcontractors: None

H. SUMMARY OF BIDDER’S

mailto:Aimee.Packard@mvc.dps.mo.gov

Click the play button on the phone to watch a Learfield Interaction produced video from this campaign!

To reach, educate and raise awareness, Learfield Interaction used an omnichannel approach that featured audio spots on our statewide network (Missourinet), plus broadcast

TV.

We used Google Display, Meta and

YouTube (featured on the phone screen to your right) to highlight the positive reviews from our veterans, as well as the nurses who work in

Missouri’s Veterans Homes.

We also created a sponsorship for the

Missouri Veterans Commission through the “Missouri Military Minute” that’s featured on Missourinet’s daily news program “Show Me Today”.

The Missouri Department of Mental Health asked Learfield Interaction to develop a marketing strategy for Phases 1 and 2 of a campaign to reach and educate Missourians about the new phone number for mental health assistance, 988.

As suicide rates have sharply risen since the COVID-19 pandemic, with numbers especially affecting teenagers (specifically teenage girls), senior citizens, rural Americans, Native Americans and single males, the demographics of this campaign were both diverse and expansive.

Campaign Schedule: December 2022 – May 2023

Campaign Investment: $1,500,000

Subcontractors: None

H. SUMMARY OF BIDDER’S

Stacey Williams Suicide Prevention Coordinator

Stacey.Williams@dmh.mo.gov

1706 E. Elm Street

Jefferson City, MO 65102 mailto:Stacey.Williams@dmh.mo.gov

Reaching, educating and creating awareness of a new, simpler way to find mental health assistance requires leaving no stone unturned, especially with diverse demographics.

Learfield Interaction created an aggressive, expansive campaign to ensure as many

Missourians were aware of the new phone number as possible. From a traditional media standpoint, we used our proprietary statewide radio network (Missourinet), and combined it with broadcast TV, billboards, transit buses and ads in Rural Missouri magazine. We combined that with an aggressive digital approach using Meta, Google, YouTube, Snapchat, and TikTok, and added a programmatic media strategy with Spotify, Pandora and streaming TV.

We also capitalized on our assets in sports, posting video spots at JQH Arena (Missouri

State), Mizzou Arena (Missouri) and even the steps at Chaifetz Arena (St. Louis

University) during events. With our proprietary Fanbase, Learfield was able to gain insights from college sports fans across

Missouri, allowing us to further tailor the messaging to ensure the awareness and education was thorough for Missourians.

The campaign generated over 250 million impressions combined by Missourians.

During the campaign, calls to 988 in

Missouri went up by over 20%, and answer rates went up to 94%. As more calls mean more lives have been saved, this was a campaign whose partnership we’re very proud to have earned.

The Learfield Interaction team brings forth 133 years of combined experience, coupled with immense resources, to help state governments reach and educate the citizens they serve, all while continuing the company’s mission of building the team, growing the company and having fun while loving and serving others.

Your campaign team will consist of these dedicated professionals:

John Baker Executive Vice President and General Manager

John joined Learfield in 2007 and leads our

Government Communications, Brownfield

News, and Learfield Interaction divisions. John is instrumental in helping our state government clients achieve their goals and reach their agency mission. John’s clients have included the states of Missouri, Iowa, Wisconsin, Texas, and Minnesota. John has over 25 years of marketing experience.

B.S. – Missouri State University

MBA – William Woods University

16 years with LEARFIELD

Jean Neuberger Strategic Marketing Executive

Nebraska

Jean is the first point of contact for managers, division directors and communications personnel looking to plan and strategize marketing outreach or educational efforts. He provides consultation to identify measurable goals, build audience segments and define geographical targets. Jean has over 10 years of experience in marketing, sales and customer service, and was a writer for a New York

MarCom winning project for CSTV Network’s online site.

B.A. – University of Arkansas

4 years with LEARFIELD

I. SUMMARY OF BIDDER’S PROPOSED

Myra Verslues Director of Client Support

Myra manages the fulfillment team to ensure completion of projects, verifies contractual agreements, and manages radio availabilities.

B.S. – University of Central Missouri

26 years with LEARFIELD

Sarah Hartness Digital Strategy Coordinator

Sarah manages the digital activation of multi-faceted campaigns. She provides analytic reporting and campaign pivoting for optimization based on client goals and objectives.

B.S. – Missouri State University

1 year with LEARFIELD

Parker Schulte Digital Ag Advertising Coordinator, Videographer

Parker creates content for digital channels and is responsible for the placement, optimization, and reporting of digital ads. Parker also supervises our video production and editing.

B.A. – Missouri State University

7 years with LEARFIELD

Liz Landwehr Project Coordinator

Liz facilitates campaign fulfillment planning, ensures proper organization and punctuality of all campaigns and handles the tracking of contracts.

B.S. – Missouri State University

5 years with LEARFIELD

Jennifer Shinkle Research Analyst and Media Buyer

Jennifer pulls third party research, pricing, estimated analytics and media usage reports. She negotiates rates and added value or partnership messaging that will help amplify campaign results.

B.A. – University of Missouri

17 years with LEARFIELD

Laura Isenberg Visual Graphics Manager

Laura works with our DSM and ideation teams to develop visual graphics strategies for campaigns.

A.A.S – East Central College

10 years with LEARFIELD

Bill Wise Director of Creative Production

Bill provides copywriting, voice overs, casting, and production of audio spots for campaigns.

Broadcast Center – St. Louis, MO

Tech Education, Production, Advertising Sales and On Air Work

9 years with LEARFIELD

Shelly Hemmel Contract Manager

Shelly provides detailed order entry, contracting and fulfillment including specialized billing, invoice affidavits, log distribution results and tracks weekly sales and incentive updates.

23 years with LEARFIELD

Callie Bexten Proposal Coordinator

Callie creates client specific campaign proposals and sales materials. She prepares contracts and client summaries throughout the campaign and upon campaign completion.

B.S.B.A – University of Central Missouri

2 years with LEARFIELD

Doug Boyer Director of Finance

Doug manages the financial aspect of Learfield Interaction in terms of budgets, P&L and sales reports.

B.S. – Central Methodist University

MBA – USML

3 years with LEARFIELD

Brianne Hagenhoff Finance Coordinator

Brianne provides contract fulfillment with specialized billing, invoice affidavits and log distribution results.

2 years with LEARFIELD

Learfield, being a full-service agency, does not intend to hire any subcontractors for this proposal.

J.

SECTION TWO:

2. PROPOSED DEVELOPMENT APPROACH

a. OUR PHILOSOPHY AND STYLE OF APPROACH

Learfield has a long history of helping state agencies reach the audiences they need. Our award-winning creative team can develop full branding campaigns that include radio, TV, social media and digital marketing components. But to do so, we go through a five-step process to ensure campaign success. It starts with a meeting of both the client team and our team to meticulously identify all program goals. We then do thorough research to produce the best media plan for our clients, and then meet again to discuss this plan and to discuss creative preferences, which help us to develop the best creative for each campaign. After getting enthusiastic approval from you, we’ll then begin to implement the campaign, reaching and educating Nebraskans on a statewide level. We’ll use live dashboards to track results, and to make proactive recommendations, which we’ll execute once we meet with you and get approval. We are in consistent and constant communication to ensure everything runs as smooth as possible, and that the results speak for themselves.

SALES SUPPORT

MARKETING TEAM

▪ Provides concepts and ideation, including design

▪ Provides research

▪ Assists with selection of media mix

▪ Determines pricing for various elements

▪ Works with outside vendors on deliverables

▪ Develops cases studies

▪ Creates sales collateral

PLANNER TEAM

▪ Develops proposals alongside account executives, including design

▪ Provides inventory management

▪ Creates radio coverage maps

▪ Enters contracts

▪ Coordinates billing

▪ Manages client files

▪ Fulfillment oversight

FULFILLMENT TEAM

▪ Comes in after contract is signed

▪ Develops content creatives

▪ Places content

▪ Monitors content

▪ Provides campaign analytics and analysis

▪ Manages media platform accounts

▪ Creates campaign summaries

2. PROPOSED DEVELOPMENT APPROACH (cont.)

Learfield Interaction will use the investment to focus on ensuring all registered voters in Nebraska are educated about the new Voter ID policy, specifically those who have been deemed as not qualified yet to participate in the primary and general elections.

To do so, we need to encompass an omnichannel approach to blanket the state, which gives us the best opportunity to deliver the results that we want.

a. TRADITIONAL MEDIA

The map below illustrates the current broadband availability in Nebraska. As you can see, the areas in red (populated by 250,000 Nebraskans) have no broadband service, while the ones in yellow are currently underserved. While we are strong believers in both the digital and programmatic spaces, we would be doing the Secretary of State’s office, as well as the citizens of Nebraska, a disservice if we didn’t ensure that all Nebraskans weren’t reached and educated by this campaign. With that in mind, we will implement traditional media sources into this campaign, making sure hard-to-reach Nebraskans get your message.

2. PROPOSED DEVELOPMENT APPROACH (cont.)

a. TRADITIONAL MEDIA (cont.)

1. RADIO

AM/FM radio is a powerful medium to deliver messaging that results in a call to action from those who hear your message. Radio is the top medium for adults, has the greatest weekly reach among Americans 18 and over, and greatly increases advertising recall. Furthermore, we know that as of Q3 2022, AM/FM radio passed broadcast TV in

Nielsen’s ratings for the first time in history. While broadcast TV is declining as a medium, thanks in part to connected and streaming TV avenues, radio remains a powerful, consistent way to reach and educate, while also delivering a solid return on investment.

Nebraska

KBRB-AM Ainsworth

KBRB-F2 Ainsworth

KBRB-FM Ainsworth

KBIE-FM Auburn

KWBE-AM Beatrice

KWBE-F2 Beatrice

KOBM-FM Blair

KBBN-FM Broken Bow

KCNI-AM Broken Bow

KCNI-F2 Broken Bow

KGMT-AM Fairbury

KUTT-FM Fairbury

KTNC-AM Falls City

KTNC-F2 Falls City

KHUB-AM Fremont

KHUB-F2 Fremont

KRGI-AM Grand Island

KRGI-F2 Grand Island

KRGI-FM Grand Island

KHAS-AM Hastings

KHAS-F2 Hastings

KSTH-FM Holyoke

KADL-FM Imperial

KGFW-AM Kearney

KGFW-F2 Kearney

KRNY-FM Kearney

KBRL-AM McCook

KBRL-F2 McCook

KICX-FM McCook

KIOD-FM McCook

KNCY-AM Nebraska City

KNCY-F2 Nebraska City

KQKX-FM Norfolk

KUSO-FM Norfolk

WJAG-AM Norfolk

WJAG-F2 Norfolk

KODY-AM North Platte

KODY-F2 North Platte

KXNP-FM North Platte

KBRX-AM O'Neill

KBRX-F2 O’Neill

KBRX-FM O'Neill

KSID-AM Sidney

KSID-F2 Sidney

KSID-FM Sidney

KRFS-AM Superior

KRFS-FM Superior

KTCH-FM Wayne

ENHANCEMENT STATIONS

KCOW-AM Alliance

KQSK-FM Chadron

KLIQ-FM* Hastings

KBBX-FM* Omaha

KNEB-FM Scottsbluff

KWSL-FM* Sioux City

* Spanish stations

b. DIGITAL MEDIA Learfield Interaction believes strongly in combining traditional media with a digital approach, especially as it’s shown the combination of the two produces the greatest recall among Americans. For recruitment campaigns, we often use Google, Meta

(Facebook/Instagram) including live Facebook events, YouTube and LinkedIn. We also have

Snapchat and Pinterest in our capabilities and have used TikTok in other states, but we recognize the State of Nebraska’s policy against TikTok and will not use that platform for state government campaigns.

As shown above, we will create ads in both English and Spanish and use geotargeting among Nebraska zip codes with high Spanish-speaking populations. Our creative team will meet regularly with the Secretary of State’s office, continuously asking questions and gaining feedback to create imagery and/or videos that match the aspirations of all parties involved.

Using our live dashboards, we’ll know what ads and videos are drawing the best engagement, and which ones might need a refresher, and can act proactively, based off the most current numbers, to get the very most out of your investment.

c. DIRECT MAIL

We believe that the optimum way to reach the targeted demographic in

Nebraska is to reach them through audio channels, reach them again with digital channels, and then deliver a personal postcard to their doors to reach and educate them about the need to obtain a valid ID to be eligible to vote in

Nebraska’s upcoming primary and general elections. Using the Secretary of

State’s list of voters who have registered to vote yet remain ineligible to do so because of the new Voter ID requirement, we will bring the message to their computer, to their radios and to their doorstep.

d. VIDEO CREATION

In response to the request by the Secretary of State’s office for a training video for poll workers, Learfield will create a video using Cinematic

Video-Based Learning to deliver an immersive, “Master Class” style 10–15-minute video lesson. The learning is infused with expert instructional design, ensuring a blend of both education and entertainment. Our adept project management team is hands-on, guaranteeing a seamless process from conception to final delivery. Alongside a custom graphics package, the content is enhanced with licensed music and can be presented by a seasoned actor or a client-provided educator. Shot on a custom set or on-location, our three-camera approach captures every detail, offering learners a premium viewing experience.

Click here for an example

RFP 6820 Z1

https://www.youtube.com/watch?v=UNhNdKIgSFY

TECHNICAL APPROACH QUESTION 11:

Learfield Interaction was 100% responsible for the samples shown below:

VIDEO

BILLBOARDS

DIGITAL

Realtime dashboard with detailed analytics are updated daily by our research team including reach, frequency, impressions, video views and engagement rates. Monthly analysis to evaluate enrollment and web traffic. Optimization recommendations for content updates will be provided to your team.

TRACKING

VOTER ID CAMPAIGN

2. PROPOSED DEVELOPMENT APPROACH

INVESTMENT BREAKDOWN

Based on the demographics and goals of this campaign, Learfield Interaction recommends the following for your investment:

AUDIO - $72,000

By using the statewide network, this will reach the hardest Nebraskans to reach, as well as provide a great reach to the Spanish speaking audiences in

Nebraska. For each media buy (3), we will run 12 spots/week for four weeks, providing the Secretary of State’s office with a total of 144 spots, which equals

7,776 local messages sent statewide.

DIGITAL - $45,000

Learfield’s digital campaigns will be able to reach and educate

Nebraskans statewide through their phones, which will play a significant role in reaching younger audiences, as well as the Omaha and Lincoln metropolitan areas. We will geotarget the zip codes with high Spanish speaking populations as well, which will provide messaging in Spanish over their phones and further reach and educate those parts of the state.

Included in this digital spend will be a 10–15-minute training video for poll workers that will be produced internally.

DIRECT MAIL - $133,000

We plan to target the registered voters who aren’t eligible yet to vote with an audio, digital and direct approach, covering all the bases we can. By sending mail directly to them, educating them that they have registered but need to act and get the identification necessary to be able to vote, we intend to further show urgency to this crucial group of Nebraskans. This direct mail campaign will target the 254,808 Nebraskans that are registered but have no valid identification.

2. PROPOSED DEVELOPMENT APPROACH

INVESTMENT BREAKDOWN (cont.)

As you noticed on the previous page, and as shown in the introduction of this response and in the cost proposal, we are a one-stop shop and don’t add any additional cost for production, nor mark-ups for scripts or design work.

We provide the Secretary of State’s office with one simple, complete price, which allows the state to know all costs upfront, which allows for the State of

Nebraska to handle their budgets and payments easier.

Should the state request work that requires extra videographers or additional graphic designers, we can charge an hourly rate for them at the State’s request.

However, given what the Secretary of State’s office has asked, we feel confident that the work requested can be accomplished at the highest level without any need to go outside of our inhouse team.

Learfield will work with the Secretary of State’s office to stay within the determined budget for each public health campaign. The determined budget encompasses development of all campaign assets, implementation, buying, monitoring, reporting and cost of the media platforms provided by Learfield. The

State of Nebraska and the Secretary of State’s office will not be charged for any unexpected charges.

SECTION THREE: