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6820 Z1 Cost Proposal
MEDIA PLANNING
Total Fixed Cost (Initial Term)
| 1. Strategic Planning & Market Research – Development of Strategic Marketing Plan |
| $ |
| 2. Design of Public Awareness Campaign and Branding |
| $ |
| 3. Other (Please Specify) |
| $ |
MEDIA PRODUCTION
| 1. Production of Education Materials for County Officials, Poll Workers, and State Agencies |
| Unit Cost |
Quantity Recommended*
| a. Video Production (10-15 minutes of video content) |
| $ |
b. Print Media
| c. Other (Please Specify) |
| $ |
| 2. Media Production of Public Awareness Campaign (Provide individual cost for each item) |
| Unit Cost |
Quantity Recommended*
| a. Video/Television Production (15-30 seconds of video content) |
| $ |
| b. Audio Media Production (15-30 seconds of audio content) |
| $ |
| c. Print Media Production – Print Advertisement |
| $ |
| d. Print Media Production – Direct Mail |
| $ |
| e. Outdoor or Out of Home Media Production |
| $ |
| f. Digital Media and Social Media Production |
| $ |
| g. Other (Please Specify) |
| $ |
3. Branding Toolkit (See RFP Section V.E.2.J)
MEDIA BUYS
| 1. Recommended Media Buys* (Budget for Initial Term) |
| $ |
Bidder Name: ________________________
Bidder must complete the following cost proposal table. Costs provided must be fixed for the duration of the contract, except as otherwise provided in the following cost proposal tables. Bidder must provide the unit cost and the recommended quantity of each item; however actual quantities will be determined based upon the recommendations contained in the Strategic Marketing Plan. The total price shall reflect all fees necessary to perform the services in their entirety, such as but not limited to, labor, taxes, equipment, travel, and copies. Invoices should be submitted monthly during the term of the contract.
* The “Quantity Recommended” and “Recommended Media Buys” amounts will not be considered when evaluating cost. Quantity Recommended should also be provided as part of the Proposed Development Approach in Attachment A.
Bidder Name: ________________________
Bidder must complete the following cost proposal table. Costs provided must be fixed for the duration of the renewal period of the contract. These services are not guaranteed and would be used on an as needed basis.
| Ongoing Media Production |
| Optional |
Renewal 1 (Unit Cost) Optional Renewal 2 (Unit Cost) Optional Renewal 3 (Unit Cost) Optional Renewal 4 (Unit Cost)
| Video/Television Production (15-30 seconds of video content) |
| $ |
| $ |
| $ |
| $ |
| Video Production (10-15 minutes of video content) |
| $ |
| $ |
| $ |
| $ |
| Audio Media Production (15-30 seconds of audio content) |
| $ |
| $ |
| $ |
| $ |
| Print Media Production – Print Advertisement |
| $ |
| Print Media Production – Direct Mail |
| $ |
Outdoor or Out of Home Media Production
| Digital Media and Social Media Production |
| $ |
Other (Please Specify)
Bidder Name: ________________________
Bidder must complete the following cost proposal table. This cost proposal table includes hourly rates for services requested by the Secretary of State’s Office outside of the Initial Term of the contract. Hourly rates provided will be fixed for the duration of the contract. These services are not guaranteed and would be used on an as needed basis.
Hourly Rates
| Services |
| Optional Renewal 1 |
| Optional Renewal 2 |
| Optional Renewal 3 |
| Optional Renewal 4 |
Copywriting
Creative Services
Graphic Design
Illustration
Audio Editing
Consulting
Video Still Photography
Strategic Planning
Video Motion Graphics
Video Editing & Scoring
Video Shooting
Other (Please specify)