Set 2 Questions and Answers Organ Donor Campaign Production and Media Buy .docx

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Attached to
Organ Donor Campaign Production and Media Buy
Solicitation number
23-350SOS-SOS35-B-34434
Issued by
Illinois

About this file

This document contains questions and answers related to a request for proposals (RFP) issued by the Illinois Secretary of State (ILSOS) for an Organ Donor Campaign Production and Media Buy project. The RFP seeks proposals for a statewide organ/tissue donor media campaign to promote the ILSOS Organ/Tissue Donor Registry. The scope includes developing a public service announcement (PSA), a statewide TV, streaming, radio, and social/digital media campaign, and the purchase of radio and television ad placement. ILSOS anticipates targeting specific audiences and intends to award the entire contract to one vendor. The budget is allocated for the month of April 2023 campaign, and historical data from past campaigns may be available for review.

The RFP does not contain a Minority Business Enterprise (BEP) goal, but ILSOS strongly encourages the use of BEP vendors. The award will not necessarily be based on the lowest cost bidder, and ILSOS does not provide contract performance reviews as part of the solicitation process. The number of vendors to be awarded is one, and there is no incumbent agency currently under contract.

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Questions Set 2 Organ Donor Campaign Production and Media Buy

23-350SOS-SOS35-B-34434

1. Does this solicitation contain a BEP goal?

While there is not a goal on this solicitation, ILSOS does strongly encourage use of BEP vendors.

2. Will approvals of creative be managed by a specific team member, or be issued for a committee and require subsequent time for approval requests?

Yes.

3. Given the desired in-market launch date is 4/1/23, is the budgetary/fiscal calendar April ‘23-April ‘24? Or must the budget be spent before 12/31/23?

The budget is allocated for the month of April campaign.

4. Are there target audience groups ILSOS want to reach with this campaign?

ILSOS anticipates targeting specific audiences and will work to develop those with the awarded vendor before finalizing the Media Buy.

5. Will historical data for past campaigns be available for review?

Please clarify what data you are requesting to be available for review.

6. What is the expected budget for this project?

Please see Section E. 1.2.

7. Who is the incumbent agency if there is one?

There is not currently an agency under contract.

8. If there is an agency who you have worked with for last year, how satisfied were you with their results?

This question is not applicable to this solicitation. ILSOS does not provide contract performance reviews as part of solicitation questions and answers.

9. Is there any requirement for the vendor to be on site?

It is possible there could be meetings that are requested on site.

10. Will the award be based on the lowest cost bidder?

Please see Section B of the solicitation.

11. How many vendors will be awarded?

One

File details come from the government source that posted it. Updated .