RSMA Ad Strategy Evaluation Criteria.docx

This is an evaluation criteria document for a statewide contract issued by the Massachusetts Department of Environmental Protection (MassDEP) for advertising, marketing, and event planning services under statewide contract PRF86, Category 5. MassDEP seeks qualifications and proposals from eligible bidders for the development and implementation of a marketing strategy supporting the agency's statewide waste reduction education initiative, Recycle Smart MA. The document does not specify project quantities, response dates, due dates, site visits, bidder conferences, award dates, or contract term details.

The evaluation will assess vendor proposals across six weighted criteria: bidder qualifications and relevant experience (0-20 points), proposed campaign strategy and approach (0-25 points), creative quality and communications effectiveness (0-15 points), project team management and capacity (0-10 points), references and past performance (0-5 points), and cost proposal (0-25 points). The document does not contain information regarding pricing terms, set-asides, incumbent vendors, funding requirements, or budget amounts.