RSMA Ad Strategy - Attachment 1 - Budget .docx

This is a budget attachment for a marketing services request for qualifications and proposals issued by the Massachusetts Department of Environmental Protection (MassDEP) for statewide contract PRF86, Category 5. The procurement seeks eligible bidders to develop and implement a marketing strategy for MassDEP's statewide waste reduction education initiative, Recycle Smart MA, under the Advertising, Marketing and Event Planning Services contract category. Bidders are required to submit a proposed budget for the first year of the campaign based on their proposal, with a budget ceiling of $500,000. The budget must be categorized into appropriate service categories with corresponding deliverables (such as producing radio advertisements with targeted distribution) and must include a detailed breakdown of staff hours and associated implementation costs for the campaign.

The budget document specifies that all costs for the initial campaign year must fall within the $500,000 allocation. Bidders are instructed to provide transparent cost accounting that ties specific campaign components and staffing investments directly to measurable deliverables, enabling MassDEP to evaluate the efficiency and value of proposed marketing approaches. The document references supporting images but does not provide detailed specifications regarding contract duration, renewal options, or additional funding terms in the budget attachment itself.