RSMA Ad Strategy - Attachment 2 - Logo and Slogan.docx

This is an attachment document from the Massachusetts Department of Environmental Protection (MassDEP) related to a statewide contract opportunity for advertising, marketing, and event planning services. The document specifies the logo and slogan for the MassDEP's Reduce, Reuse, Recycle outreach and education initiative under contract PRF86, Category 5 (Integrated Marketing Services). The designated slogan for the campaign is "Do your part, recycle smart," accompanied by associated logo imagery. This attachment serves as a creative guideline for qualified bidders responding to the RFQ for developing and implementing a comprehensive marketing strategy for the statewide Recycle Smart MA waste reduction education initiative.

The attachment does not contain pricing information, set-asides, incumbent details, or funding sources. As a supplementary creative document, it functions as specification material to ensure brand consistency across all marketing deliverables submitted by potential contractors. Bidders are expected to incorporate the provided logo and slogan as core elements of their proposed marketing strategies and campaign materials.