RFQ27006983 Appendix B CCRI Graphic Style Guide.pdf
PDF 1 MB Posted
- Attached to
- CCRI Knight Mascot Costume
- Solicitation number
- RFQ27006983
- Issued by
- Providence County, Rhode Island
About this file
This graphic style guide is provided as an appendix to a solicitation issued by the Community College of Rhode Island (CCRI) for the design and production of a mascot costume. The guide serves as the normative reference document for all design work and establishes the visual standards that the selected vendor must follow throughout the project. The vendor will work directly with the CCRI Marketing Department and the Marketing Director to ensure the mascot costume design adheres to established brand guidelines and maintains consistency with institutional visual identity standards.
The CCRI Graphic Style Guide specifies that all design work must utilize the official CCRI color palette, which features Forest green (RGB 0-88-52, HEX #005834) as the primary color, supplemented by secondary colors including Ocean, Sage, Sunshine, Teal, and Nickel. Typography standards mandate the use of Roboto family fonts for primary applications (headings, subheads, and body copy) with New Spirit as the secondary font for headings and call-outs, though Arial, Calibri, or Aptos may be substituted for internal documents. The guide further requires compliance with CCRI's official logo specifications, which consists of a symbol, wordmark, and optional tagline, reproducible in Forest green, black, or white reverse. Additional branding resources and high-resolution logo files are available through the College's marketing portal at ccrimarketing.zenfolio.com or by request to Marketing@ccri.edu.
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Text version
STUDENT
AFFAIRS
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PRIMARY
SECONDARY
PRIMARY SECONDARY
TERTIARY
CCRI OFFICIAL TYPEFACES CCRI STYLE GUIDE SAMPLES
CCRI OFFICIAL LOGO
Community College of Rhode Island — GRAPHIC STYLE GUIDE
CCRI OFFICIAL COLOR PALETTE
Visit ccri.edu/marketing for more details on CCRI branding and services.
Stacked versions (with or without tagline) for spaces requiring a vertical format.
Symbol “Bug” Wordmark
Tagline (Optional)
Logo
SUNSHINE
RGB 246-216-119
CMYK 4-12-64-0
HEX #F6D877
OCEAN
RGB 145-199-212
CMYK 42-7-14-0
HEX #91C7D4
SAGE
RGB 154-205-110
CMYK 43-0-75-0
HEX #9ACD6E
FOREST
RGB 0-88-52
CMYK 100-30-91-42
HEX #005834
Symbol “Bug”
The official CCRI color palette uses FOREST green as the primary color for all pieces. The secondary and tertiary colors have been selected to compliment the FOREST green. These colors are for use in graphic elements such as backgrounds, graphic shapes and typography. The secondary colors work best when placed on the FOREST green as a background, see samples below.
NOTE:
Arial, Calibri or Aptos can be used in place of Roboto or New Spirit for internal documents. College marketing and promotional material should always use Roboto as the primary font and if needed New Spirit as secondary.
Visit ccri.edu/Marketing to download the Roboto family and New Spirit fonts.
For technical support please submit an IT help desk ticket.
Roboto Cond. Light Roboto Cond. Light Italic
Roboto Cond. Bold Roboto Cond. Bold Italic
Roboto Cond. Regular Roboto Cond. Italic
Roboto Regular Roboto Regular
Roboto Bold
Roboto Black
Roboto Bold
Roboto Black
Roboto Light
Roboto Family (Roboto, Roboto Slab, and Roboto Condensed) Used as primary font in headings, subheads, and body copy.
Roboto Light
Roboto Slab Roboto Slab Bold Roboto Slab Black
Roboto Slab Light
New Spirit Used as secondary font. Best used for headings and call outs.
New Spirit Regular New Spirit Regular Italic
New Spirit Medium New Spirit Medium Italic
New Spirit Semibold New Spirit Semibold Italic
New Spirit Light New Spirit Light Italic
New Spirit Bold New Spirit Bold Italic
TEAL
RGB 0-141-127
CMYK 100-0-46-15
HEX #008D7F
RGB 74-75-75
CMYK 65-57-56-40
HEX #4A4B4B
NICKEL
The official CCRI logo consist of Symbol, Wordmark, optional Tagline — These graphics can be reproduced in FOREST green, black and white (reverse).
Visit ccrimarketing.zenfolio.com (College Logos) to download high resolution PNGs. If a different file format is required, email Marketing@ccri.edu with the specifications.
Saturday, March 2810 am to 1 pmCCRI Knight Campus
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