RFP_FTB-2627-00432_Addm_1_Cover_Letter_10122026.pdf

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Attached to
RFP FTB-2627-00432 CalEITC Advertising Campaign
Solicitation number
0000040621
Issued by
Fresno County, Los Angeles County, Sacramento County, San Diego County, San Francisco County, Fresno City, East Los Angeles CDP, Lake Los Angeles CDP, Los Angeles City, Sacramento City, Rancho San Diego CDP, San Diego City, San Diego Country Estates CDP, San Francisco City, South San Francisco City, West Sacramento City, California

About this file

This is an Addendum #1 cover letter issued by the California Franchise Tax Board (FTB) Procurement Bureau for Secondary Request for Proposal #RFP FTB-2627-00432, dated October 12, 2026. The RFP solicits proposals from qualified vendors to provide creative design and digital advertising services in support of the FTB's California Earned Income Tax Credit (CalEITC) Advertising Campaign. The addendum supersedes previous language contained in the original RFP and includes four modifications: revised narrative in the Notice to Prospective Proposers section for consistency; replacement of the embedded RFP Cost Worksheet on page 40, section D.4 Cost Requirements (M); clarified instructions within the RFP Cost Worksheet; and modified narrative in Line Item 6 of the RFP Cost Worksheet for clarity. Proposers are required to review all additions and changes carefully before submitting proposals and must substitute the original RFP package with the revised Addendum 1 package, including the updated RFP Cost Worksheet and applicable attachments. All other terms and conditions of the original RFP remain unchanged.

The addendum does not contain information regarding pricing terms, set-asides, incumbent contractors, funding amounts, or other financial details. Interested proposers should refer to the complete RFP package for proposal submission due dates, evaluation criteria, and all other contractual requirements. Questions regarding the addendum should be directed to Julia Gutierrez, Procurement Official, at Julia.Gutierrez@ftb.ca.gov or (916) 845-7772, with a copy to Doral.Valley@ftb.ca.gov.

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RFP_FTB-2627-00432_Addm_1_10122026.docx DOCX document
RFP_Cost_Worksheet_Addm_1_10122026.xlsx XLSX spreadsheet
RFP_Cost_Worksheet.xlsx XLSX spreadsheet
RFP_FTB-2627-00432.docx DOCX document

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Text version

STATE OF CALIFORNIA

PROCUREMENT BUREAU MS A-374

FRANCHISE TAX BOARD

PO BOX 2086

RANCHO CORDOVA CA 95741-2086

tel 916.845.7772 | Julia.Gutierrez@ftb.ca.gov

October 12, 2026

Subject: Addendum #1 to Secondary Request for Proposal (RFP) #RFP FTB-2627-00432, Event ID 0000040621

To: Interested Proposers

This Addendum #1 for the above referenced RFP has been initiated to identify modifications made to RFP #RFP FTB-2627-00432, California Earned Income Tax Credit (CalEITC) Advertising Campaign. All changes included in this addendum supersede any previous language mentioned in Event ID 0000040621.

REVIEW ALL ADDITIONS AND CHANGES IN THIS ADDENDUM CAREFULLY BEFORE

PREPARING AND SUBMITTING A PROPOSAL.

NOTE: New and changed text appears as tracked changes in the RFP.

Change No.

Document Page No.

Section Reference/Attachment Change

1. RFP 1 Notice To Prospective Proposers Modified narrative for consistency

2. RFP 40 D.4 Cost Requirements (M) Replaced embedded RFP Cost Worksheet

3. RFP Cost Worksheet

N/A Instructions Modified narrative for clarity

4. RFP Cost Worksheet

N/A Line Item 6 Modified narrative for clarity

Please be sure to substitute/replace the original #RFP FTB-2627-00432 package (including the RFP Cost Worksheet and other applicable attachments) with the revised #RFP FTB-2627- 00432 Addendum 1 package (including the RFP Cost Worksheet Addendum 1 and other applicable attachments).

All other terms and conditions of #RFP FTB-2627-00432 remain the same.

If you have any questions, please contact me via email at Julia.Gutierrez@ftb.ca.gov and Cc:

Doral.Valley@ftb.ca.gov (or by telephone at (916) 845-7772).

Sincerely, Julia Gutierrez Julia Gutierrez Procurement Official mailto:Julia.Gutierrez@ftb.ca.gov mailto:Doral.Valley@ftb.ca.gov

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