RFP_Cost_Worksheet.xlsx
XLSX spreadsheet 24 KB Posted
- Attached to
- RFP FTB-2627-00432 CalEITC Advertising Campaign
- Solicitation number
- 0000040621
- Issued by
- Fresno County, Los Angeles County, Sacramento County, San Diego County, San Francisco County, Fresno City, East Los Angeles CDP, Lake Los Angeles CDP, Los Angeles City, Sacramento City, Rancho San Diego CDP, San Diego City, San Diego Country Estates CDP, San Francisco City, South San Francisco City, West Sacramento City, California
About this file
This RFP Cost Worksheet is a pricing proposal document for the California Franchise Tax Board (FTB) solicitation #RFP FTB-2627-00432 for creative design and digital advertising services supporting the California Earned Income Tax Credit (CalEITC) Advertising Campaign. The RFP requests proposals for nine primary deliverables including audience research and insights, an advertising plan, a media inclusion plan, three sets of creative assets (digital graphics with a minimum of 20 graphics, digital video with a minimum of 2 videos, and digital audio with a minimum of 4 audio files), status reports, a final report, and implementation and management services. All deliverables are fixed quantities of one unit. The worksheet is structured for a Year 1 contract term with an optional Year 2 extension at the proposer's discretion. Proposers must complete pricing for deliverables and provide hourly rates for two contractor roles: project manager and specialist. The RFP Addendum 1, which includes the cost worksheet, was posted on October 12, 2026.
The FTB's anticipated maximum budget for this engagement is $450,000.00, with the state seeking competitive and cost-effective proposals. Proposers must complete the yellow cells in the cost worksheet columns for Year 1 and optional Year 2 deliverable costs, extended costs, and applicable sales tax based on location (Sacramento, San Francisco Bay Area, Fresno, Los Angeles, or San Diego). All quoted unit costs, extended costs, and hourly rates are binding for the contract term. Costs for unanticipated tasks shall not exceed five percent of the total agreement value and will be charged at the quoted deliverable costs or hourly rates. The worksheet includes auto-generated formulas for the evaluated subtotals, sum of hourly rates, and evaluated grand total that are used for evaluation purposes only and are not binding on the contracting agency.
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Other files
| File | Type | Posted |
|---|---|---|
| RFP_FTB-2627-00432_Addm_1_10122026.docx | DOCX document | |
| RFP_Cost_Worksheet_Addm_1_10122026.xlsx | XLSX spreadsheet | |
| RFP_FTB-2627-00432_Addm_1_Cover_Letter_10122026.pdf | ||
| RFP_FTB-2627-00432.docx | DOCX document |
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Text version
RFP Cost Worksheet INSTRUCTIONS: Proposer must complete the yellow cells in Year 1 Deliverable Cost column, Optional Year 2 Deliverable Cost column, and Sales Tax cells in Columns F and H.
The quantities listed in the Fixed Quantity column shall be binding for the term of the Agreement;
The costs quoted by the Proposer in Year 1 Deliverable Cost, Year 1 Extended Costs, Optional Year 2 Deliverable Cost, Optional Year 2 Extended Costs columns, and Totals cells in Columns F and H shall be binding for the term of the Agreement; however, the State at its sole discretion may exercise its option to amend to add the Optional Year 2.
The numerical values reflected in Evaluated Subtotals, Sum of Hourly Rates, and Evaluated Grand Total, are autogenerated by the formulas within this worksheet, and will be used for computing the cost as a fair and equitable formula for evaluation pursposes, and are not binding on the contracting agency.
The costs for Unanticipated Tasks shall be at the Deliverable Costs and Hourly Rates quoted herein, if applicable.
FTB's anticipated maximum budget amount for this engagement is $450,000.00; however, we are seeking competitive pricing through cost effective proposals that maximize the RFP Deliverables outlined herein.
RFP COST PROPOSAL WORKSHEET
(#RFP FTB-2627-00432)
| PROPOSER: | [Insert Proposer Name] | |||
| TABLE 1: DELIVERABLES | ||||
| Line Item | Deliverable Description | Fixed Quantity | Year 1 | |
| Deliverable Cost | Year 1 |
Extended Costs
| (Sum of "Fixed Quantity" x "Year 1 Unit Cost" OR Sum of "Estimated Quantity" x "Year 1 Unit Cost," as applicable) | Optional Year 2 |
| Deliverable Cost | Optional Year 2 |
Extended Costs (Sum of "Fixed Quantity" x "Year 1 Unit Cost" OR Sum of "Estimated Quantity" x "Year 1 Unit Cost," as applicable)
| 1 | Audience Research & Insights | 1 | $ - 0 | $ - 0 | |||
| 2 | Advertising Plan | 1 | $ - 0 | $ - 0 | |||
| 3 | Media Inclusion Plan | 1 | $ - 0 | $ - 0 | |||
| 4 | Creative Assets: Digital Graphics (Social Media & Programmatic Display) - One Set (minimum 20 graphics) | 1 | $ - 0 | $ - 0 | |||
| 5 | Creative Assets: Digital Video - One Set (minimum 2 videos) | 1 | $ - 0 | $ - 0 | |||
| 6 | Creative Assets: Digtal Audio - One Set (minimum 4 audios) | 1 | $ - 0 | $ - 0 | |||
| 7 | Status Reports - All (in accordance with Exhibit A: SOW) | 1 | $ - 0 | $ - 0 | |||
| 8 | Final Report | 1 | $ - 0 | $ - 0 | |||
| 9 | Implementation and Management | 1 | $ - 0 | $ - 0 | |||
| Evaluated Subtotals: | |||||||
| (Sum of Extended Costs; used for evaluation purposes only) | $ - 0 | $ - 0 | |||||
| *Sacramento Sales Tax (8.75%) | |||||||
| *San Francisco Bay Area Sales Tax | |||||||
| *Fresno Sales Tax | |||||||
| *Los Angeles Sales Tax | |||||||
| *San Diego Sales Tax | |||||||
| Totals: | |||||||
| (Sum of Evaluated Subtotals and applicable Sales Tax; *sales tax will not be used for evaluation purposes) | $ - 0 | $ - 0 | |||||
| Note: The Unit Costs proposed by the vendor will be included in Exhibit B: Attachment 1 - Cost Worksheet. Payment for Deliverables will be based on actual Deliverables rendered and accepted by FTB as pre-approved by the FTB Contract Manager. |
| TABLE 2: UNANTICIPATED TASKS HOURLY RATES | ||||||
| Line Item | Description | Year 1 Hourly Rate | Optional Year 2 Hourly Rate | |||
| 10 | Hourly Rate for Contractor's Project Manager Role | |||||
| 11 | Hourly Rate for Contractor's Specialist Role | |||||
| Sum of Hourly Rates: | ||||||
| (Used for evaluation purposes only) | $ - 0 | $ - 0 | ||||
| Note: Unanticipated Tasks shall be at the Deliverable Costs quoted by the Contractor in Table 1 above or the Hourly Rates quoted in Table 2 herein, and shall be binding for the term of the Agreement. Unanticipated Tasks shall not exceed five percent (5%) of the total Agreement Value. |
Evaluated Grand Total:
(Used for evaluation purposes only;
Sum of Evaluated Subtotals for Year 1 Extended Costs and Optional Year 2 Extended Costs plus Sum of Hourly Rates for Project Manager Role and Specialist Role for Year 1 Hourly Rate and Optional Year 2 Hourly Rate) $ - 0
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