RFP_Attachment_-_Organization_Profile_(NEW_08-25).docx

This is an Organization Profile attachment document for a Request for Proposal issued by the City of Kingman, Arizona for golf marketing consulting services related to the Cerbat Cliffs Golf Course. The City seeks a qualified golf marketing consultant to conduct a comprehensive analysis of the facility's marketing performance, operational strategies, and financial opportunities. The scope of work includes reviewing past marketing performance measures, evaluating facility viability and profitability, analyzing national and regional golf trends with local market assessment, recommending strategies from similar municipal golf facilities, evaluating Food and Beverage revenue opportunities, identifying marketing avenues to maintain or increase rounds, establishing customer feedback processes, and delivering a written report by August 15, 2026. Proposals must be submitted by 4:00 pm Arizona time on May 5, 2026, with the selected proposer anticipated to be announced by May 12, 2026. Contract negotiations are scheduled between May 12 and May 18, 2026, with City Council approval on June 2, 2026. The contract term is one year from execution with optional monthly renewal terms thereafter, not to exceed five years total.

Proposers must demonstrate a minimum of five years of experience in similar golf marketing consulting work and submit detailed proposals addressing scope of services, work plan implementation, key tasks, milestones, and performance metrics. Evaluation criteria allocate 20 percent weight to professional qualifications and team background, 30 percent to past involvement with similar projects and reference verification, 30 percent to proposed work plan specifications, and 20 percent to fee proposal. Required submissions include identification of all personnel assigned to the project with relevant experience documentation, a minimum of three professional references, completion of the New Vendor Application, IRS W-9 Form, and execution of proposed contract terms. Insurance requirements include Commercial General Liability of $1,000,000 per occurrence and $2,000,000 general aggregate, Commercial Automobile Liability of $1,000,000, and Professional Liability of $1,000,000. Preference in purchasing provisions apply to City of Kingman resident bidders, and respondents must include Transaction Privilege Tax in pricing proposals where applicable. No specific budget range or award value is disclosed in the RFP documentation.