Q&A Document 1.pdf

Questions & Answers - 1

Solicitation KLW-2022-18 - Wyoming-Based Craft Beer Partner

Buying Organization University of Wyoming

No Question/Answer Question Date

Q1 Question: Amount of product

I know that it is probably not known but do you have a roundabout number of amount of each type of beer that you would be wanting?

Answer: In--venue historical sales volume by unit (can or draft) has been provided in Exhibit C of the

RFP to assist with in-venue volume projections. As far as retail goes, we are looking for guidance on volume projects from the Crafters as experts in this market with the goal of having a strong presence throughout the State of Wyoming.

10/19/2022

Q2 Question: Marketing and arteork

Would this be a project that the business would be able to help design or would all of the design be done by the University?

Answer: Yes, this would be a collaboration on final product and packaging designs between the

Crafter, the University of Wyoming and the State of Wyoming.

10/19/2022

Q3 Question: In-Venue Concessionaire

Will the contracted concessionaire have the ability to choose what other craft brands/beers are offered

In-Venue?

Answer: No, the mix of craft and domestic beers offered in venue is at the discretion of Wyoming

Sports Properties and UW Athletics. Wyoming Sports Properties and UW Athletics provides the concessionaire with a list of approved brands and styles to be offered for sale to fans in venue.

10/25/2022

Q4 Question: Wyoming Sports Properties / Logo Usage

The existing agreement between Wyoming Sports Properties and Anheuser-Busch allows for Logo

Usage both in-venue and out. Because the RFP requires estimates of sales volume, it's important to know if that logo usage will be allowed to continue? (i.e. Bud Light Bottles and Cans with the Bucking

Horse and Rider Logo)

Answer: Yes, Anheuser-Busch (AB) will continue to have IP and logo usage as part of AB’s exclusive domestic marketing agreement with Wyoming Sports Properties.

10/25/2022

Q5 Question: File Format for Bid Request:

Can this bid request be submitted in PDF Format?

Answer: Yes, suppliers/crafters may submit their response in BidNet in PDF format.

10/25/2022

Q6 Question: Expected Volume

We're curious what kind of volume you expect the first year from Fall of 2023 Kick-off to Fall of 2024?

Also, this could vary depending on if we're able to pour in the stadium outside of AB.

Answer: We do not have an estimate on volume and plan to rely heavily on the Crafter’s expertise and understanding of the market to help determine the volume in year 1. The Crafter will be able to pour in venue should the Crafter agree to commit to an agreement with Wyoming Sports Properties.

10/25/2022

No Question/Answer Question Date

Q7 Question: Beer Styles and Packaging

Is the UW looking for two different beers for the two labels, or one beer style with alternate labels?

Answer: The University of Wyoming and the State of Wyoming is open to both possibilities – one style of beer with two labels or to styles of beer with two labels.

10/25/2022

Q8 Question: Label Design

Are we able to use the state of Wyoming horse rider logo?

Answer: Yes, all wordmarks and trademarks listed on Exhibit D of the RFP are available for potential use by the Crafter in the primary and secondary packaging designs including the State of Wyoming

Bucking Horse and Rider. The RFP Committee is also open to artistic renditions or interpretations of the marks listed on Exhibit D of the RFP.

10/25/2022

Q9 Question: Exhibit C - Past On-Site Sales

Why is there a drop in craft beer sales at football games from 2017-2021?

Answer: There are a number of potential reasons including but not limited to, number of open craft beer locations in stadium, staffing in-venue resulting in fewer beer and craft locations for a given game or games, and consumer preference – and in general, total beer sales (craft + domestic) varies significantly from season to season based on weather, attendance (in particular attendance at warm weather games), and performance of the teams.

10/26/2022

Q10 Question: Exhibit C - Past On-Site Sales

How are the 2022 craft beer sales at football games doing through the first 5 home games?

Answer: Through 5 games in the 2022 football season, 12,553 total craft beer units have been sold.

Wyoming football has one remaining home game in the 2022 season.

10/26/2022

Q11 Question: Exhibit C - Past On-Site Sales

Why are there no beer sales numbers for the 2019-2020 Basketball Season?

Answer: The 2019-2020 beer sales were inadvertently omitted from the RFP. Here are the sales by number of units for Men’s and Women’s basketball during the 2019-2020 season:

Seltzer = 166; Craft = 1,517; Domestic = 2,846

10/26/2022

Q12 Question: Exhibit C - Past On-Site Sales

What craft brands and styles were available at athletic events during the 2017, 2018, 2019, 2021, and

2022 athletic seasons?

Answer: Craft brands and styles that have been available in the past at athletic events: Snake River

Cowboy Gold, Black Tooth Brown Ale and Blue Moon. Current in venue offerings: Breckenridge IPA, Kona Big Wave, Roxie’s Gold Ale and Roxie’s Brown Ale.

10/26/2022

Q13 Question: Exhibit C - Past On-Site Sales

What number of craft brands and beer styles will be available at athletic events in the 2023/24 athletic season?

Answer: The current plan is to have four brands (could be duplication in styles) in venue for 2023-2024 but can be flexible on the overall product mix. The craft mix for 2023-2024 will be mutually agreed upon by UW Athletics, the concessionaire and Wyoming Sports Properties.

10/26/2022

Q14 Question: Exhibit C - Past On-Site Sales

What is the pricing for craft beers at athletic events in 2022?

Answer: Craft beer prices for 2022 are $10.00 for 16 ounces.

10/26/2022

Q15 Question: Exhibit C - Past On-Site Sales

What is the price difference between craft and domestic products at athletic events in 2022?

Answer: Craft beer is $10.00 for 16 ounces and domestic beer is $8.00 for 16 ounces in 2022.

10/26/2022

Q16 Question: Exhibit C - Past On-Site Sales

What size draft pours of Craft and Domestic beers are offered at athletic events?

Answer: Draft pours are currently 16 ounces in venue.

10/26/2022

Q17 Question: Exhibit C - Past On-Site Sales

Is Craft beer available at all alcohol sales locations in the stadiums?

Answer: Craft beer is not available at all sales locations. The primary focus currently for craft offerings is in the south end-zone in the craft beer garden and in draft form in the UW Student Section. There is certainly some ability to explore new ideas and concepts in the stadium and the arena with Wyoming

Sports Properties and UW Athletics while considering current infrastructure and potential limitations.

10/26/2022

Q18 Question: Exhibit C - Past On-Site Sales

What other brands will be competing with the UW Craft beer in the stadiums in 2023/24?

Answer: Bud Light, Michelob Ultra, Coors Light, Budweiser, Miller Lite, Busch Light (Student Section only) and the potential mix of craft beers as described in response to question 13.

10/26/2022

Q19 Question: Section 3.4 Venue Access

Is there the possibility of marketing of the UW branded beer off venue but near the stadium?

Answer: The possibility exists but would need to be negotiated and discussed with Wyoming Sports

Properties. There is possibility based on the scope and the marketing plan out-of-venue.

10/26/2022

Q20 Question: Section 3.5.1.3 Style of Beer

Is this proposal seeking a beer that will be marketed to the craft beer drinker or to the domestic beer drinker?

Answer: We believe both as it appears many beer drinkers are open to both craft and domestic options. The expertise and guidance of the Crafter will be relied upon in determining the best marketing approach.

10/26/2022

Q21 Question: Section 3.5.1.3 Style of Beer

Is the goal of the proposal to make a craft beer that appeals to all of Wyoming beer drinkers, craft and domestic alike?

Answer: The desire is to develop an easy drinking beer or beers that appeal to as many beer connoisseurs as possible – the vision would be a beer that can be enjoyed at tailgates, sporting events, rodeos, the lake and back-yard BBQs.

Q22 Question: Section 2-I - Confidential/Proprietary Information

Will company financial information that is marked as confidential be accepted and kept confidential?

Answer: As per the directions for the RFP, companies must specifically mark and identify items it request be kept confidential when submitting its RFP proposal. If the University of Wyoming receives a public records request and the company’s proposal is responsive to the request, the University will notify the company and provide the company an opportunity to request that the University withhold portions of the RFP from disclosure in accordance with the exemptions provided in the Wyoming Public

Records Act, W.S. §16-4-201 through §16-4-205. Prior to finalizing a contract pursuant to the RFP award, access to proposals submitted in response to this RFP will be limited to the RFP Review

Committee and necessary University of Wyoming personnel. Once a contract is finalized or if the RFP does not result in a contract, the University will only release company proposals submitted in the RFP process if the University of Wyoming receives a public records request for the proposal and is consistent with the process mentioned above.

10/26/2022

Q23 Question: Section 3.5.1.12 - In-Person Presentations and Tasting

Will other brewers and/or marketing companies have visual or described access to our designs and response prior to or after the award of the proposal?

Answer: See response to question 22.

10/26/2022

Q24 Question: Section 3.5.1.12 - In-Person Presentations and Tasting

Will other bidders be present during our interview/presentation?

Answer: No, each shortlisted crafter will be allotted their own specified time to set up, present and tear down. Other crafters will not be allowed to sit in on other crafter’s presentations.

10/26/2022

Q25 Question: Section VI - Model Format of Proposals

In what grammar/style format is the proposal to be written?

Answer: The committee is seeking organized, thoughtful and concise proposals following the Model

Format of Proposals detailed in Section VI of the RFP.

10/26/2022

Q26 Question: Section 6.3.9 - Clarification Questions

Does section 6.3.9 refer to the questions submitted by the Crafter prior to the submission of the

Crafter's response or are these questions referring to clarification questions asked by the University after the submission of the Crafter's response and to be added to the response after submission?

Answer: Section 6.3.9 refers to information requested within the RFP document or addenda issued in response to this RFP.

10/26/2022

Q27 Question: Section VI - Model Format of Proposals

Can the additional information requested in 6.3 be included in other sections of the response, i.e. could the 'size of company' details in section 6.3.6 be included in the Company Overview section of the

Crafter's response or should each additional part of 6.3 be addressed in its own section?

Answer: If information requested is provided in a different section of the RFP response, please indicate this as such and reference the section in which it is included.

Q28 Question: Section VI - Model Format of Proposals

What is the difference between section 3.5.1.11-Proposed Project Schedule and section 6.4-Crafter's

Approach?

Answer: Proposed project schedule typically identifies key activities, dates and/or duration(s) of time that will be met during the course of the project by involved parties. The crafter’s approach may include detailed information to support the project schedule, including but not limited the specifics of each of the key activities and how the crafter plans to meet each of those key activities successfully.

10/26/2022

Q29 Question: Section 3.5.3 - Business Proposal Response Section Numbering

Can sections be added in addition to the 12 listed in the table found in 3.5.3?

Answer: Yes. Crafters may submit additional information under section 6.9 – appendices. However, Crafters should limit materials included here to those that will be helpful to the University in understanding the services provided for this specific agreement and/or the abilities and qualifications of the Crafter.

10/26/2022

Q30 Question: Section 3.5.1.4 - Distribution and Sales Plan

What events will the State branded beer be featured at?

Answer: We would view this as a collaborative approach with really no limit to the number of possibilities – examples that have been discussed – Cheyenne Frontier Days, Laramie Jubilee Days, concerts and festivals throughout the State of Wyoming, Wyoming – based beer festivals, etc.

10/26/2022

Q31 Question: Section 3.5.1.4 - Distribution and Sales Plan

What role will the State of Wyoming and the State of Wyoming Tourism board have in promotion of the

State branded craft beer?

Answer: To this point, promotion by the State of Wyoming has not been discussed but can certainly be discussed and considered at the appropriate time if permissible under current laws, policies, guidelines, rules and regulations.

10/26/2022

Q32 Question: Section 3.5.1.7 - Brand Integration Strategy

Will the University or the State provide any funding for marketing and promotion of the respectively branded craft products?

Answer: This concept has also not been discussed and is best determined within the scope of a proposed marketing plan and budgetary framework. There are potential liability, sponsorship and public perception ramifications that would require consideration in this realm.

10/26/2022

Q33 Question: Tasting Date

Does UW still anticipate December 9th as the tasting/presentation date for shortlisted brewers?

Answer: December 9th was listed as a tentative date for the tasting/presentation in the RFP. However, due to availability of the venue UW will use for the tasting/presentation component of this RFP, shortlisted brewers will be requested to present in person to the evaluation committee on Wednesday, December 7th on campus in Laramie, WY. Shortlisted brewers will be notified and provided additional details on the event.

10/27/2022

Q34 Question: Section 3.1.1 - Purpose

In the purpose, it states that the product is to be an award-winning craft beer. Is there an expectation that the craft beer be entered into national contests or local beer festivals for competition purposes?

Answer: Again, we would look to the Crafter for guidance here but it seems that exposure at national, regional and local beer festivals would be beneficial for the craft brand, the University of Wyoming and the State of Wyoming.

10/27/2022

Q35 Question: Section 3.1.1 - Purpose

In the purpose, it states that the branded craft beer is to be regionally recognizable. What is meant by regionally?

Answer: The committee is referring to the Mountain West and generally states bordering Wyoming when using the term “regionally recognizable."

10/27/2022

Q36 Question: Section 3.5.1.4 - Distribution and Sales Plan

Is there an expectation that the craft product be distributed outside of the State of Wyoming?

Answer: We wouldn’t state there is an expectation but it would be of added value if this craft product could be marketed and sold in bordering states (for example, Northern Colorado, Western Nebraska &

Southern Montana). The expertise and guidance of the Crafter would be relied on heavily in terms of potential markets and distribution strategy. With that said, statewide coverage and distribution in

Wyoming would be the initial goal.

10/27/2022

Q37 Question: Commitment

What is the length of commitment the university is looking for in this partnership? Monetary value as well?

Answer: As referenced in Section II, Administrative Information, Subsection M, the standard contract term is for a period of three (3) years, provided all conditions have been met satisfactorily, and the university and the supplier mutually agree in writing. The University is not bound to the stated standard contract term, and the official term will be set with the signing of the contract.

UW and State of Wyoming are requesting Crafters propose a royalty structure as requested in section

3.5.1.13.

10/27/2022

Q38 Question: Section 3.4 Venue Access

Can the UW branded beer's tap handles be used in venue at football and basketball games?

Answer: Yes, branded tap handles can be used in venue at football and basketball games.

10/27/2022

Q39 Question: Section 3.5.1.4 - Distribution and Sales Plan

Will there be issues selling the branded craft product at athletic events if the crafter's distributor in

Laramie is a Molson-Coors Company given the current partnership with Anheuser-Busch?

Answer: No, there will not be any distribution or sell-through issues with the branded craft product as

UW Athletics and Wyoming Sports Properties currently works with Bison Beverage, Teton Distributors, Smith Beverage and Quality Brands.

10/27/2022

Questions & Answers - 1