ONT_Brand-Guide_Outside-Partner_FINAL.pdf
PDF 590 KB Posted
- Attached to
- Promotional Item Vendor
- Solicitation number
- 2026-RFP-082
- Issued by
- San Bernardino County, California
About this file
This is a Brand Guide document for the Ontario International Airport Authority (OIAA) in California, establishing branding standards for outside partners using the airport's logo and visual identity. The guide provides comprehensive usage guidelines for the Ontario International Airport logo suite, including three standard versions (Main, Horizontal, and Stacked) designed for different applications such as general marketing materials, signage, animations, presentations, digital applications, and public-facing communications. The document specifies required clear space around logos, minimum spacing equal to the height of the "O," and outlines four approved color combinations prioritized by usage frequency: Regular, Dark Background, Light Background, and White versions. The guide explicitly details prohibited logo modifications, including restrictions on adding text, condensing or distorting the logo, changing colors, placing it on illegible backgrounds, adding outlines or drop shadows, tilting, splitting across lines, or altering typography.
The Brand Guide establishes Ontario International Airport's official color palette consisting of a primary palette with Bright Pink (#ED2C85), Dark Purple (#AD2F92), Fuchsia (#6D3C97), and five blue variations (Cool Blue, Royal Purple, Ocean Blue, ONT Dark Blue, Cerulean Blue, and ONT Light Blue), along with a support palette for secondary applications. The document notes that for ADA compliance, analogous colors should not be layered on top of each other due to low contrast and decreased legibility, and outside the ONT blues, no adjacent colors should be layered together, particularly when text is involved. This Brand Guide directly supports the related Promotional Item Vendor contract opportunity, which seeks qualified firms to provide branded merchandise, promotional products, and customization services while maintaining strict adherence to OIAA's established brand standards and visual guidelines.
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Other files
| File | Type | Posted |
|---|---|---|
| Promotional_Item_Vendor_(Addendum_#4_Revision).pdf | ||
| Promotional_Item_Vendor_(Addendum_#3_Revision).pdf | ||
| Cost_Proposal_Tables.xlsx | XLSX spreadsheet | |
| Promotional_Item_Vendor_(Addendum_#1_Revision).pdf | ||
| Promotional_Item_Vendor.pdf | ||
| FoamBoard.jpg | JPG image | |
| Embroidery.jpg | JPG image | |
| Sanitizer.png | PNG image | |
| WoodenGlider.jpg | JPG image | |
| ToteBag.jpg | JPG image | |
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| StressPlane.png | PNG image | |
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Text version
ONTARIO INTERNATIONAL AIRPORT BRAND GUIDE
BRAND GUIDE
Updated June 2023
Ontario International Airport
Ontario International Airport Logo Suite The following pages provide usage guidelines for the Ontario International Airport logo. Accepting receipt of this Brand Guide constitutes your commitment to follow these guidelines as provided.
LOGO USAGE — OUTSIDE PARTNERS
LOGO — STANDARD SUITE
Standard Main Standard Horizontal Standard Stacked
Use this logo for:
• Any evergreen materials including:
• General marketing materials
• Signage
• Animations
• Presentations
• Digital applications
• Internal or public-facing communications
When in doubt, this is the version you should use.
Use this logo for:
• Any situation in which the Standard Main logo does not fit because of its orientation
• Small spaces where the Standard Main logo would be difficult to read (e.g. small web banners)
Use this logo for:
• Vertical spaces
• Any application where the other Standard logos are not completely legible
Note: All logo versions are available in alternate color combinations to best fit their environment (see page 4 for details). Since it is not possible to anticipate all possible usages of the logo, please use best judgment for readability while adhering to appropriate usage guidelines.
LOGO USAGE — CORRECT
Clear Space
Color Combinations
Always surround the ONT logo with at least the required minimum of clear space which is equal to the height of the “O”.
Note: Clear space rules apply to all versions of the ONT logo.
File name (dark background):
_Dark-BG File name:
_Regular
USAGE PRIORITY #1 USAGE PRIORITY #2 USAGE PRIORITY #3 USAGE PRIORITY #4
File name (light background):
_Light-BG
File name:
_White
File name:
_Blue
Please use the color combination that looks best in context, keeping in mind that the “_Regular” version should be used whenever possible.
Note: Using any other color combination is not allowed.
LOGO USAGE — INCORRECT
Note: Incorrect logo usage applies to all versions of ONT logo.
Do not add any text to the logo.
Do not condense, distort or stretch the logo.
Do not change colors of the logo.Do not place the logo on backgrounds that make it hard to read or illegible.
Do not add outline or stroke to logo.
Do not add noticeable drop shadow to logo.
Do not tilt logo.
Do not split the logo on to different lines (used Standard Stacked or Simple Stacked versions instead).
Do not alter or replace typography.
5 Year Anniversary International Airport
So Cal. So Easy.
Primary Palette
Support Palette - Use only in conjunction with Primary Palette colors
COLOR
HEX: #ED2C85
RGB: 237, 44, 133
CMYK: 0, 81, 44, 7
PANTONE: 2039 C
Bright Pink
HEX: #493E92
RGB: 73, 62, 146
CMYK: 50, 58, 0, 43
PANTONE: 7671 C
HEX: #235FA2
RGB: 35, 95, 162
CMYK: 78, 41, 0, 36
PANTONE: 653 C
HEX: #2380B5
RGB: 35, 128, 181
CMYK: 81, 29, 0, 29
PANTONE: 7689 C
HEX: #1BA1CA
RGB: 27, 161, 202
CMYK: 87, 20, 0, 21
PANTONE: 639 C
Dark Purple
HEX: #AD2F92
RGB: 173, 47, 146
CMYK: 0, 73, 16, 32
PANTONE: 240 C
Fuchsia
Cool Blue
HEX: #6D3C97
RGB: 109, 60, 151
CMYK: 28, 60, 0, 41
PANTONE: 7678 C
Royal Purple
Ocean Blue
HEX: #21418B
RGB: 33, 65, 139
CMYK: 76, 53, 0, 45
PANTONE: 7687 C
ONT Dark Blue
Cerulean Blue
HEX: #25C1DE
RGB: 37, 193, 222
CMYK: 83, 13, 0, 13
PANTONE: 311 C
ONT Light Blue
Note: For ADA compliance, analogous (visually similar) colors should not be layered on top of each other due to low contrast and decreased legibility. With the exception of the ONT blues, any colors next to each other in the boxes above should not be layered, especially when text is involved.
1923 East Avion Street Ontario, CA 91761
(909) 544-5300 flyOntario.com
| ONT_Brand-Guide_Outside-Partner_033022_FINAL.pdf |
| Offical Brand Colors ONT 2022.pdf |
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