Notification_of_Intent_to_Award.docx

This is a Notice of Intent to Award from the California Franchise Tax Board (FTB) regarding RFP FTB-2425-00232-001 Addendum 1 for the California Earned Income Tax Credit (CalEITC) Advertising Campaign. The FTB intends to award the contract to RadioWave Marketing and Promotions for creative design and advertising services focused on raising awareness of California's tax credits and resources including CalEITC, Young Child Tax Credit, Foster Youth Tax Credit, MyFTB, CalFile, Direct File, and VITA. The contract term is expected to run from mid-December 2024 through June 30, 2025. The notice states that protests must be submitted by December 30, 2024, at 5:00 PM Pacific Time.

The RFP includes a mandatory three percent (3%) Disabled Veteran Business Enterprises (DVBE) participation requirement. The notice emphasizes that this intent to award should not be considered a binding commitment by the Franchise Tax Board. All inquiries regarding the award should be directed to TaNita Guereca, the Procurement Official, who can be reached by phone, fax, or email as provided in the notice.