NIHLM2017001-UHP_Statement_of_Work.docx

Statement of Work For Web Design and Production Exhibition Program

1) INTRODUCTION

The Exhibition Program at the National Library of Medicine produces content about the social and cultural history of science, medicine, and technology for audiences including experts, specialists, and the general public around the world. This content is transformed for audiences in multiple formats. For the Exhibition Program, the World Wide Web is a crucial platform in reaching National Library of Medicine customers.

1.1 BACKGROUND

The Exhibition Program at the National Library of Medicine produces exhibitions about the social and cultural history of science, medicine, and technology for installation in the History of Medicine Division reading room and for the traveling exhibition service. The online adaption of these exhibitions include classroom education resources, activities, and Digital Galleries of digitized NLM collections. These websites are designed for diverse audiences including scholars, historians, scientists, families, educators, students, and the public at large.

Exhibitions, and their online surrogates feature books, journals, photographs, and prints from the Library’s collections, in addition to photographs of artifacts on loan from museums, other institutions or individuals; and images, and graphics, used with permission, from other institutions or individuals, or produced by the Library for the project.

To find more information about the Exhibition Program and its portfolio of exhibition projects please go to the website.

Background materials that are incorporated into this Statement of Work are:

All updates to these background materials made during the duration of this agreement become required.

1.2 SCOPE

The Exhibition Program expects to raise awareness of the rich resources of the National Library of Medicine through the responsive online presentation of exhibition content, education resources, and digitization of curated collection materials known as Digital Galleries. Online exhibitions are viewed by tens of thousands of visitors per year from around the world. For a majority of visitors, the online experience is the only means by which they will engage with exhibition content.

In addition, online exhibitions serve as an archive of projects created by the Exhibition Program since physical exhibitions are ephemeral in nature.

1.3 OBJECTIVES

The objective of this procurement is to obtain professional creative services to develop the responsive online surrogates of the Exhibition Program’s cultural and public history museum-quality exhibitions; online education resources for elementary, high-school, and college educators and students; and online experiences of digitized materials from the National Library of Medicine’s collections known as Digital Galleries under the leadership of the Head of the Exhibition Program, with support from key staff, and web and IT colleagues.

2) REQUIREMENTS

Web design and production services are required to create, code, and program interpretive, educational websites that allow diverse audiences with different learning styles to explore the content of cultural/history exhibitions, K-12 and higher education resources, digitized collection materials from the National Library of Medicine, and supporting information. These projects can be stand-alone websites or reflect and complement the design look and feel established by others.

The Vendor will work cooperatively and creatively with the wider project team

The Vendor will collaborate with the Exhibition Program staff, the wider creative team, and National Library of Medicine web and IT specialists to develop designs, codes, programs, and specifications for the architecture, structure, navigation, and programming of Exhibition Program websites. The Vendor will develop 2 or 3 design approaches for review, selection, and approval by the Head of the Exhibition Program; program and code the site, deliver the site files to the Library for https hosting; and work with Library web and IT staff to ensure integration with the Library’s systems and infrastructure (i.e.: Quality Assurance).

The Vendor will develop a design and production schedule that permits adequate engagement with Exhibition Program staff to review and inspect all aspects of the work to be performed, and coordinates with Library IT and web team requirements and collaboration

Working with content provided by the Exhibition Program, the Vendor will create, prepare, and/or modify all documents, images, or other resources, as required for the website and TeamSite templates. This includes adapting some design elements, provided by others, for the web environment (i.e.: reformatting logos or graphic identities), sizing or cropping images to fit required formats, adapting existing formats or creating new elements, creating activities for delivering content that enhance visitor experience, and translating legacy websites into TeamSite templates or responsive design for mobile devices.

The Vendor will present at least two no more than three design interpretations for each design task from which the Exhibition Program will determine creative direction. The Vendor will cascade the approved design approach across all web pages for approval prior to programming.

New websites will adhere to the requirements and enhance the design potential of two TeamSite templates—referred to as Template A and Template B. See Attachment A for the current style guide to the two templates.

The website feature known as Digital Gallery is developed by National Library of Medicine IT team as a dynamic database, currently using ColdFusion and may transition to Python / Django or a similar software during the duration of this agreement. The Vender will design and produce pages for the Digital Gallery that support this content delivery approach.

The Exhibition Program expects to translate Templates A and B, and the Digital Gallery presentations, to be responsive to mobile devices during the duration of this agreement.

New exhibition websites are nested within a larger TeamSite template sometimes referred to as a “wrapper” or the “Orange” site, which can be seen here and which serves as the Exhibition Program public facing website. See Attachment B for the style guide to the “Orange” site template with specific call-outs for Vendor deliverables and tasks developed in collaboration with Exhibition Program staff.

New exhibition websites and the Exhibition Program “Orange” site are nested within the larger National Library of Medicine web presence, which can be seen here. The Web design and production Vendor must successfully consider the layers of presentation and requirements when creating a web experience on behalf of the Exhibition Program.

All deliverables must be designed to function over the government https. Deliverables will function on TeamSite 7.5, the National Library of Medicine content management system and Digital Galleries, in the dynamic database environment. Vendor deliverables will be fully operational on Windows and Macintosh platforms; accessible with Internet Explorer, Firefox, Safari, Chrome, and Linux operating systems backwards compatible for at least three generations. During the duration of this agreement, the Exhibition Program will transition and develop websites to be responsive to mobile devices. The Vendor will make any required adjustments to ensure that the site content is accurate and functions within the content management system and dynamic databases, and meets all technical requirements. The Vendor will work cooperatively and proactively with Library IT and web teams to integrate delivered website into NLM environment

The National Library of Medicine will review, and accept or reject any suggestion by the Vendor for the use of third-party software, frameware, library, font or other tool, which may not be used by the Library.

All Vendor deliverables will meet current W3C standards and all W3C standards that emerge during the lifetime of this agreement.

The Vendor will prepare and deliver a closeout package that includes site wireframe, page designs, all elements related to the build-out/html pages for generating fully functional and accurate website in the NLM’s TeamSite, any cropped or sized images, and any customized elements (i.e.: animations, online graphics, medical illustrations, web optimized logo files) associated with the project. A typical close out package would include folders for: CSS, Digital Gallery, Education Materials, EP Orange Site images, Fonts, HTML, Images, JavaScript, PSDs, and others as appropriate.

The Vendor will update the Exhibition Program Wiki Template Style guide should any elements be altered or added with a new website or with the transition to responsive design.

Vendors must furnish professional creative and technical services, as required in each task order under the purchase order, which may include, but are not limited to: web, interactive, and responsive design and development; user experience analysis, testing, and design (UX); digital analytics; digital marketing and interactive campaigns; optimization strategies; illustration and animation; research, writing or editing related to content support; and digital file conversion.

Final delivered work will meet all usability and accessibility reviews called out in Technical Requirements applicable at the time of the task award. In addition, final delivered work will adhere to relevant style guides applicable at the time of the task award. Final delivered work will be 100% error free in terms of technical performance. The final delivered close out package will be complete and will successfully archive the complete project

This purchase order shall serve as the basic agreement against which individual task orders will be issued to Vendors.

All materials produced under purchase order resulting from this RFQ will become the property of the National Library of Medicine under NLM (RC)—Rights in Data—Special Works (11-30-88).

Technical Requirements

The Web design and production Vendor shall adhere to all relevant accessibility, style, quality assurance, design guidelines and requirements applicable to producing websites for the National Library of Medicine and those that emerge during the life cycle of this agreement including:

· Accessibility – ensure that the website and all relevant digital files are compliant with Section 508 of the Rehabilitation Act for users with disabilities For more detail, please see Appendix 1

· Human factors – ensure that systems requiring human interaction are designed to be easy to operate, intuitive, and comfortable. For more information, click here.

· Infrastructure – ensure that the website will successfully integrate with the Library’s infrastructure, see the NLM Web Application/Site Development Guidelines, including all “Related Pages,” and any future updates are incorporated into this purchase order.

· DHHS Web policies and standards – ensure that the website is compliant with The Department of Health and Human Services Policies and Standards. Click here to visit their website.

· All federal requirements, policies, and standards that emerge during the duration of this agreement will govern the performance of this agreement.

· Examples of Exhibition Program Web Projects can be found at by clicking here.

Web Design and Production October 2016 page 4