HTA RFP 27 17 China MMA Addendum 1 FINAL 072826.pdf

This addendum to RFP 27-17, issued by the Hawaii Tourism Authority under the Department of Business, Economic Development & Tourism, updates website references for the Hawaii Tourism Destination Brand Marketing Services solicitation for the China Major Market Area. The addendum documents changes to Section 1.9 of the original RFP, providing updated URLs for the HTA website, Hawaiian Islands Brand Guidelines, Maemae Toolkit, HTA Research resources, and HTA Resident Sentiment Surveys. No new version of the complete RFP is being issued; all changes are contained within this addendum, which applicants must review in conjunction with the original RFP. Proposals remain due August 17, 2026 at 2:00 p.m. Hawaii Standard Time. The contract is a fixed-price agreement with a thirty-six-month term commencing January 1, 2027, with compensation structured at $500,000 for 2027, $500,000 for 2028, and $850,000 for 2029, for a total not-to-exceed amount of $1.85 million funded through Hawaii State General Funds.

The scope is limited to leisure travel marketing within the China major market area, with Meetings, Conventions & Incentives activities expressly excluded. The successful contractor must achieve three key performance indicators: 5% year-over-year growth in total visitor arrivals, 6.5% year-over-year growth in total visitor expenditures, and 0.5% year-over-year increase in average islands visited per person. Required insurance includes $3,000,000 commercial general liability, $1,000,000 automobile liability, and $3,000,000 errors and omissions coverage. Evaluation criteria are weighted at 35 points for overall capabilities and qualifications, 35 points for brand marketing plan, 15 points for Hawaii brand and product familiarity, 6 points for cost conversion, and 9 points for price reasonableness. Priority-listed offeror selection is anticipated the week of August 24, 2026, with oral presentations scheduled for the week of August 31, 2026 if needed. A Certificate of Vendor Compliance and at least three professional references demonstrating prior prime contractor experience on similar projects are required prior to award.