ATTACHMENT10 Partnership Opportunities.docx

This is an attachment document outlining partnership opportunities for the Hawaii Tourism Authority's destination brand marketing initiative in the China major market area. The document provides a structured template for identifying and categorizing various marketing activities and partnership engagement options that the contractor may utilize or propose. The categories listed include trade shows and events, familiarization trips (FAMs), trade training initiatives, public relations activities, consumer promotions, and consumer shows or events. Each activity type includes fields for designation of the major market area (MMA), activity date, description, location, and cost to partner, enabling systematic tracking and organization of proposed marketing activities within the leisure travel segment for the Hawaiian Islands.

The attachment serves as a planning and coordination tool for the selected contractor to detail how partnership opportunities will be developed and executed to promote Hawaiian tourism within the China market. The document does not specify pricing, quantities, timelines, or financial allocations; rather, it establishes a framework for the contractor to populate with specific activities, locations, and associated costs as part of the broader comprehensive destination brand marketing services outlined in RFP 27-17. This tool facilitates transparency and organization of partnership-based marketing initiatives that fall under leisure travel promotion while excluding Meetings, Conventions, and Incentives (MCI) market segment activities.