H9821018R0004_0002.doc

This document provides details on a federal contract opportunity for marketing communications services. The Defense Human Resources Activity, on behalf of the Joint Advertising, Market Research and Studies program, intends to issue a solicitation for a single-award, firm-fixed-price requirements contract with a one-year base period and five one-year option periods. The solicitation is anticipated for release on May 14, 2018 via FedBizOpps, with an estimated contract award in the first quarter of fiscal year 2019. The contractor shall provide all necessary personnel, management, materials, administrative and technical services to meet requirements under individual task orders in support of marketing, advertising, and market research needs for the Office of the Under Secretary of Defense for Personnel & Readiness. This includes a full range of services such as advertising, direct marketing, database marketing, interactive marketing, public relations, and planning/research to support each of the Military Services' recruiting and retention programs.