Attachment_7_-_Contract_Pricing_Table_final.xlsx
XLSX spreadsheet 27 KB Posted
- Attached to
- JAMRS Marketing Communications
- Solicitation number
- H98210-18-R-0004
- Issued by
-
Defense Human Resources Activity
About this file
This document contains a pricing template and labor categories for a marketing communications contract opportunity with the Defense Human Resources Activity (DHRA). Key details include:
The contractor shall provide a range of marketing, branding, communications, advertising, direct marketing, database marketing, interactive marketing and public relations services to support each Military Service's recruiting and retention programs. Labor categories and pricing are required for a one year base period and five one-year options. Pricing shall be provided as fully burdened average rates for general labor categories in the template, and actual rates for specific labor categories. The anticipated release date for the solicitation is May 14, 2018, with an estimated contract award in the first quarter of fiscal year 2019. Funding is not currently available and the action is synopsized subject to future funding availability.
The document provides a pricing template for offerors to submit average rates for general labor categories across the contract period for evaluation purposes. Actual rates are also required for specific proposed labor categories to be used for task order pricing. Labor category descriptions define the general categories.
Attachment 7 - Contract Pricing Table
View the file
Other files
| File | Type | Posted |
|---|---|---|
| Revised_Q&A_-Government_response_to_JAMRS_RFP_Industry_Questions_-_Final_7.30.2018.xlsx | XLSX spreadsheet | |
| H9821018R0004_0002.doc | DOC document | |
| Government_response_to_JAMRS_RFP_Industry_Questions_-_Final_7.25.2018.xlsx | XLSX spreadsheet | |
| H9821018R0004_0001.doc | DOC document | |
| Attachment_2_-_Sample_Task_2__final.Rev_7.25.18.doc | DOC document | |
| Attachment_7_-_Contract_Pricing_Table_final_7_25_18.xlsx | XLSX spreadsheet | |
| Attachment_3_-_PPRQ__6.13.18.docx.doc | DOC document | |
| Attachment_6_-_Sample_Task_Order_Pricing_Instructions_-_Phase_II_Offerors_final.docx | DOCX document | |
| H9821018R0004_180706.docx | DOCX document | |
| Attachment_4_-_SBPCD__6.13.18.docx.doc | DOC document | |
| Attachment_1_-_Sample_Task_1__6.29.18_final.doc | DOC document | |
| Attachment_5_-_Agency_Challenge__6.13.18.docx.doc | DOC document | |
| Draft_RFP_QandA_7.3.18.pdf | ||
| 180615_OPA_Marketing_Comm_DRAFT_Sol.docx | DOCX document |
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General Information
| Price Proposal | ||
| 2-Jul-18 | ||
| GENERAL INFORMATION |
The purpose of the requested information in the attached worksheets is to assist Government personnel in the review and evaluation of price proposals submitted by Offerors. Offerors are reminded that the responsibility for providing adequate supporting data and attachments lies solely with them. Further, the offeror must also bear the burden of proof in establishing reasonableness of proposed pricing; therefore, it is in the offeror’s best interest to submit a fully supportable and well-prepared price proposal. The basis and rationale for all proposed price should be provided as part of the proposal so that Government personnel can place reliance on the information as complete and accurate.
| Summary of Tabs: | |
| Total Effort | This worksheet is used for evaluation and contract ceiling purposes only. |
| Actual Labor | Individual labor categories and rates that will be used to price task orders (including the sample tasks). |
| Labor Category Descriptions | For informational purposes, the descriptions for the general labor categories are provided. |
Total Effort
| FOR EVALUATION & CONTRACT CEILING PURPOSES ONLY, the offeror shall complete the table below by using an average labor rate for each general labor category for each Contract Year (CY) to determine a total proposed price for CLINs 0001 (CYs 1-5) & 1001 (CY6). The proposed CLIN values will be used with the Government's NTE for ODEs and Travel to calculate a total proposed price for each offeror, which will become the resulting contract ceiling for the awardee. | |||||||
| [INSERT OFFEROR'S NAME] | |||||||
| Direct Labor (DL) | CY 1 | CY 2 | CY 3 | CY 4 | CY 5 | CY 6 (Option Year 1) |
Wade Wargo: Note:
Offeror to insert whether it's accounting system uses the Calendar Year (CY) or Fiscal Year (FY) and the current year
| Total (CY 1-6) | ||||||||||||||||||||
| (NOTE 2) | (INSTR. 1) | (NOTE 3) | (NOTE 2) | (INSTR. 1) | (NOTE 3) | (NOTE 2) | (INSTR. 1) | (NOTE 3) | (NOTE 2) | (INSTR. 1) | (NOTE 3) | (NOTE 2) | (INSTR. 1) | (NOTE 3) | (NOTE 2) | (INSTR. 1) | (NOTE 3) | |||
| General Labor Category (NOTE 1) | Base/Hours | Rate | Extended $ | Base/Hours | Rate | Extended $ | Base/Hours | Rate | Extended $ | Base/Hours | Rate | Extended $ | Base/Hours | Rate | Extended $ | Base/Hours | Rate | Extended $ | Base/Hours | Extended $ |
| Account Service | 6,110 | $0.00 | 6,110 | $0.00 | 6,110 | $0.00 | 6,110 | $0.00 | 6,110 | $0.00 | 6,110 | $0.00 | 36,660 | $0.00 | ||||||
| Creative | 6,984 | $0.00 | 6,858 | $0.00 | 6,736 | $0.00 | 6,618 | $0.00 | 6,502 | $0.00 | 6,391 | $0.00 | 40,089 | $0.00 | ||||||
| Production | 1,995 | $0.00 | 1,995 | $0.00 | 1,995 | $0.00 | 1,995 | $0.00 | 1,995 | $0.00 | 1,995 | $0.00 | 11,970 | $0.00 | ||||||
| Media Planning | 3,660 | $0.00 | 3,660 | $0.00 | 3,660 | $0.00 | 3,660 | $0.00 | 3,660 | $0.00 | 3,660 | $0.00 | 21,960 | $0.00 | ||||||
| Strategic Planning | 1,005 | $0.00 | 1,005 | $0.00 | 1,005 | $0.00 | 1,005 | $0.00 | 1,005 | $0.00 | 1,005 | $0.00 | 6,030 | $0.00 | ||||||
| Public Relations | 3,545 | $0.00 | 3,545 | $0.00 | 3,545 | $0.00 | 3,545 | $0.00 | 3,545 | $0.00 | 3,545 | $0.00 | 21,270 | $0.00 | ||||||
| Strategic Market Analysis | 800 | $0.00 | 800 | $0.00 | 800 | $0.00 | 800 | $0.00 | 800 | $0.00 | 800 | $0.00 | 4,800 | $0.00 | ||||||
| Direct Response | 16,438 | $0.00 | 16,179 | $0.00 | 12,967 | $0.00 | 7,540 | $0.00 | 7,540 | $0.00 | 7,540 | $0.00 | 68,204 | $0.00 | ||||||
| Interactive | 23,512 | $0.00 | 23,512 | $0.00 | 23,512 | $0.00 | 23,512 | $0.00 | 23,512 | $0.00 | 23,512 | $0.00 | 141,072 | $0.00 | ||||||
| Contract Admin/Finance | 1,712 | $0.00 | 1,712 | $0.00 | 1,712 | $0.00 | 1,712 | $0.00 | 1,712 | $0.00 | 1,712 | $0.00 | 10,272 | $0.00 | ||||||
| Total Direct Labor Costs (Fully Burdened) | 65,761 | $0.00 | 65,376 | $0.00 | 62,042 | $0.00 | 56,497 | $0.00 | 56,381 | $0.00 | 56,270 | $0.00 | 362,327 | $0.00 | ||||||
| Note 1: General labor category descriptions are provided under a separate tab ("Labor Category Descriptions"). | ||||||||||||||||||||
| Note 2: The values in the "base/hours" column indicate the total level of effort estimated for each general labor category in each contract year. The estimated hours provided are to be used for evaluation purposes only and are not guaranteed to be ordered during any contract year. | ||||||||||||||||||||
| Note 3: The price for each general labor category will be calculated by multiplying the average rate by the number of hours provided above. | ||||||||||||||||||||
| Instruction 1: Offerors shall provide an average, fully burdened labor rate applicable to each general labor category for each contract year. These rates shall be averaged based on the actual labor rates proposed by the offeror under the "Actual Labor" Tab. |
&"Arial,Bold"&12&A
Offeror: Page &P of &N Pages &F
Actual Labor
| The offeror's actual labor categories and fully burdened rates proposed to support this requirement (to include any subcontracting) shall be provided under this Tab. Please also see the "Labor Category Descriptions" Tab. These labor categories and rates will be used by the offerors to price each sample task order, and will be used by the awardee to price each task order issued against the contract after award. | ||||||||
| [INSERT OFFEROR'S NAME] | ||||||||
| Direct Labor (DL) | CY 1 | CY 2 | CY 3 | CY 4 | CY 5 | CY 6 (Option Year) | ||
| (NOTE 2) | (NOTE 3) | (NOTE 3) | (NOTE 3) | (NOTE 3) | (NOTE 3) | (NOTE 3) | ||
| General Labor Category (NOTE 1) | Actual Labor Category(ies) Proposed | Rate | Rate | Rate | Rate | Rate | Rate | |
| Account Service | ||||||||
| Creative | ||||||||
| Production | ||||||||
| Media Planning | ||||||||
| Strategic Planning | ||||||||
| Public Relations | ||||||||
| Strategic Market Analysis | ||||||||
| Direct Response | ||||||||
| Interactive | ||||||||
| Contract Admin/Finance |
| Example: | |
| Account Service | Sr Accountant I |
| Account Service | Accountant II |
| Account Service | Budget Officer III |
| Contract Admin/Finance | Sr Contracts Manager I |
| Contract Admin/Finance | Financial Analyst II |
| Contract Admin/Finance | Contract Specialist II |
| Total Direct Labor Costs (Fully Burdened) |
| Note 1: General labor category descriptions are provided under a separate tab ("Labor Category Descriptions). |
| Note 2: More than one actual labor category and/or skill level may be required under each general labor category. See example above. |
| Note 3: Offerors shall propose fully burdened labor rates for each proposed labor category for each Contract Year (CY). |
&"Arial,Bold"&12&A
Offeror: Page &P of &N Pages &F
Labor Category Descriptions
| General Labor Category Descriptions | |
| General Labor Category | Description |
| Account Service | Responsible for management and supervision of the team, quality control, review and approval of deliverables and assisting managers and directors in determining the overall approach to a program or project. Directs the completion of program and project specific tasks within time frame and budget. Leads project meetings and client presentations. |
| Creative | Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound. Create designs, concepts, and sample layouts, based on knowledge of layout principles and esthetic design concepts. Write advertising copy for use by publication, broadcast, or internet media to promote the sale of goods and services. |
| Creative | Manage own accounts and projects, working within budget and scheduling requirements. Create designs, concepts, and sample layouts, based on knowledge of layout principles and esthetic design concepts. Write advertising copy for use by publication, broadcast, or internet media to increase brand knowledge or promote the sale of goods and services. |
| Production | Manage commercial production services required for the execution of integrated, corporate branding, marketing and communications programs (including research, advertising, direct marketing, database marketing, interactive marketing, broadcast (TV and radio), Print and Public Relations). Production capabilities include all forms of art and graphic design services; all forms of commercial photography and videography services (film, digital and videotape); interactive marketing production (website, CD-ROM, etc.; radio recording; and the revision/editing of all materials in any media format. Generate prepress proofs in digital or other format to approximate the appearance of the final printed piece. Oversee and ensure quality control assurance of product on press, bindery and finish. |
Proofread and perform quality control of text and images. Enter, position, and alter text size, using computers, to make up and arrange pages so that printed materials can be produced. Perform "preflight" check of required font, graphic, text and image files to ensure completeness prior to delivery to printer.
| Media Planning | Perform integrated media planning and buying functions across a full array of traditional media forms (e.g, mass print and broadcast), digital integrated/emerging media forms, and direct marketing vehicles. Provide high value, from both an efficiency and added-value standpoint, and be adept at media measurement techniques to enable evaluation of the effectiveness and efficiency of media buys. |
| Public Relations | Plan or direct development or communication of programs to maintain favorable public perceptions of an organization's accomplishments and goals; develop and produce press releases, public affairs guidance, press kits and other media materials; provide media training to address understanding the media, message development, and preparing for media interviews; provide media counsel, issues management, and crisis communication planning; market and promote the organization's services and initiatives to internal and external audiences through social media messaging development, execution and engagement. |
| Strategic Market Analysis | Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers. Compile lists describing product or service offerings. |
| Direct Response | Manages and maintains quality data for marketing purposes. Responsible for data quality and completeness, data processing, queries, filter sorts and reports. Plans, manages and executes direct marketing that incorporates effective timing of messages, a method of reaching target markets directly with diversity in advertising formats (e.g. phone, direct mail business reply cards, Internet, etc.). |
| Interactive/Digital | Design, build, or maintain Web sites, using authoring or scripting languages, content creation tools, management tools, and digital media. Write, design, or edit Web page content, or direct others producing content. |
| Contract Admin/Finance | Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections. Develop pricing strategies, balancing firm objectives and customer satisfaction. Manage contract administration. |
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