Exhibit_4_2021-09-30_Airport_Video_Wall_Motion_&_Graphic_Design_Guidelines_-_FINAL.pdf

This document is the Airport Video Wall Motion and Graphic Design Guidelines for the Greater Orlando Aviation Authority (GOAA) at Orlando International Airport (MCO). The guidelines outline the design principles and specifications for the airport's digital ecosystem, which includes video walls and digital signage across multiple locations such as the North Terminal, South Terminal, and South ITF Building. The digital system consists of various displays including 55-inch video monitors at ticket counters, curbside areas, and a 10x3 display in the South ITF Building, designed to provide passengers with airline information, wayfinding, experience content, and emergency messaging.

The digital signage system is structured with different content types, including airline-specific branding, experience content (ambient, game, educational, and holiday), and informational displays. The guidelines detail best practices for typography, information hierarchy, and content transitions, with specific requirements for motion speed, buffer space, and background colors. The Creative Studio manages content requests through a structured process involving the Digital Ecosystem Sub Council (DESC), which approves concepts, design, and motion content before launch. The system aims to create an engaging, informative, and calming environment for passengers, with content designed to provide clear navigation, entertainment, and essential airport information across multiple digital platforms.